CES 2021: Day 1 Morning

>>> GOOD MORNING. WELCOME TO THE VERY FIRST DAY OF THE ALL NEW ONLINE ONLY CES 2021. THANK YOU FOR JOINING US. DEPENDING ON WHERE YOU ARE, IT’S VERY LATE OR VERY EARLY LIKE IT IS FOR US HERE IN NEW YORK. I’M CHRIS VELAZCO AND TO KICK OFF THE SHOW RIGHT ME WITH IS ENGADGET REVIEW EDITOR, CHERLYNN LOW. HOW IS IT GOING? >> IT’S EARLY HERE IN NEW YORK, BUT THANK YOU SO MUCH FOR JOINING US. >> THANK YOU FOR GETTING UP, WE REALLY APPRECIATE IT. SO CHERLYNN, SO, LOOK, THE WEIRDEST CES WE HAD TO COVER, AND NOT HAVING A PARTICULARLY WEIRD OF A FUN TIME. HOW IS IT GOING FOR YOU SO FAR? >> MY BIGGEST THING SO FAR IS THAT FOR THE VIEWER WHO HAS EXPERIENCED PREVIOUS CESs FROM HOME, FOR FIRST TIME EVER THEIR EXPERIENCE IS NOT GOING TO BE THAT MUCH DIFFERENT FROM US, RIGHT, BECAUSE WE’RE USUALLY ON THE GROUND.IT’S VERY DIFFERENT. VERY HARRIED, FRENZIED EXPERIENCE AND THE VIEWER GETS TO WATCH FROM AFAR AND NOW WE’RE IN THE SAME PLACE AND THE PEOPLE WHO MIGHT NOT EXPERIENCE CES FOR THEMSELVES AN I WANT TO MAKE THE EXPERIENCE FEEL MORE INTIMATE AND CLOSE THAN EVER. WE’RE ABLE TO SPEAK MORE DIRECTLY WITH YOU, EVEN AS WE WATCH FROM AFAR. WHAT ABUT YOU? WHAT IS IT LIKE FOR YOU? >> IN THE RUN-UP TO THE EVENT WE’RE ALWAYS KIND OF DOING THE SAME THING. WE’RE HEADS DOWN, WRITING NEWS, MAKING SURE THE NEWS GOES UP ON TIME. THAT HASN’T CHANGED BUT WHAT I FEEL LIKE I HAVE KIND OF MISSED GOING INTO THE CES IS JUST SORT OF LIKE THE LITTLE RITUALS THAT KIND OF — >> MM-HMM. >> I WAS GOING TO ASK YOU ABOUT THIS. IT’S DAY ONE OF CES. IF WE WERE IN VEGAS NOT THE FIRST DAY WE WOULD HAVE BEEN ON THE GROUND HUSTLING.WE’D BE AT ANY NUMBER OF EVENTS GEARING UP FOR TODAY. BUT YOU KNOW, I USUALLY LIKE TO PREP AND I’M BELTING OUT A BROADWAY SONG. HAVING LIKE THREE OR FOUR CUPS OF COFFEE BECAUSE WE’RE STARTING SO MUCH EARLIER THAN WE WOULD HAVE HAD WE DONE IT LIVE IN VEGAS AND IT’S A SLIGHTLY IS DIFFERENT ROUTINE AND I FEEL LIKE THE ENERGY IS GOOD. WE DO GET TO EXPERIENCE CES THE WAY THAT MOST PEOPLE EXPERIENCE CES AND I THINK THAT WILL BRING US A LITTLE BIT CLOSER TOGETHER IN THE KIND OF WAY WE WORK THROUGH THIS SHOW.SPEAKING OF THAT, WE’VE GOT A LOT GOING ON THIS WEEK. A LOT GOING ON TODAY. CHERLYNN, RUN US THROUGH WHAT WE CAN EXPECT TO SEE IN THE DAY TO COME. >> FOR THOSE WATCHING FROM HOME, YOU DON’T HAVE TO GO TO ALL KINDS OF DIFFERENT SOURCES TO GET YOUR FULL EXPERIENCE. YOU’LL HAVE IT RIGHT HERE. KEEP IT LOCKED TO THE ENGADGET YOUTUBE CHANNEL OR YOUTUBE.COM OR WHEREVER YOU’RE STREAMING IT ALL DAY.FROM JANUARY 11th TO JANUARY 13th. SO FOR TODAY, WE’VE GOT BIG KEYNOTES. RIGHT? THIS IS THE PRESS DAY, WE HAVE ALL OF THE BIG COMPANIES LIKE LG, SAMSUNG, MERCEDES-BENZ, THEY HAVE THE KEYNOTES TODAY AND WE HAVE SONY AT ABOUT 4:00 P.M. OR 5:00 P.M. EASTERN LATER ON TODAY. WE HAVE THE WHOLE SCHEDULE FOR OUR VIRTUAL STAGE ON ENGADGET.COM. CHECK IT OUT OVER THERE AND, YOU KNOW, IF THERE’S SOMETHING YOU’RE PARTICULARLY INTERESTED IN, BUT IT’S NOT JUST THE BIG COMPANY KEYNOTES. WE HAVE A SPECIAL SELECTION OF PANELS FOR YOU. SO WE’VE GOT CHRIS SHAW FROM OUR UPSCALE SERIES, TALKING ALL ABOUT CHIPS AND RISK 5 AND THE FUTURE OF COMPUTING. ALL VERY EXCITING FOR THOSE INTERESTED IN THOSE TOPICS.THEN WE HAVE CHRIS — I THINK YOU HAVE SOME PANELS FOR THIS SHOW ALTOGETHER TOO, WHAT ARE YOU EXCITED ABOUT? >> SO I HAVE A COUPLE LINED UP. NOTHING I WANT TO GIVE AWAY RIGHT NOW BECAUSE — >> THAT’S WHY I DON’T WANT — >> ONE OF THE PANELS CAME TOGETHER COMPLETELY LAST MINUTE. I SLID INTO THE GUY’S DMs. I THINK IT WILL WORK OUT REALLY, REALLY WELL.STAY TUNED FOR THAT. TO GIVE YOU A QUICK SENSE OF WHAT’S HAPPENING THIS MORNING, WE’LL BE HANGING OUT HERE, WORKING THROUGH THE OPENING REMARKS UNTIL 8:00 A.M. EASTERN AND THEN WE’LL KICK IT TO THE LG LIVE STREAM AND IT WILL BE UNINTERRUPTED AND THEN THE SENIOR EDITOR WILL PUT THE ANNOUNCEMENTS IN A LARGER CONTEXT. THAT’S FROM 8:30 TO 9:00 A.M. AND THEN WE MOVE DIRECTLY INTO THE SAMSUNG PRESS CONFERENCE. I BELIEVE THEY’RE EXPLORING THE NEW NORMAL. OBVIOUSLY, THE EVENTS OVER THE LAST YEAR HAVE MADE LIFE QUITE UNCONVENTIONAL FOR MOST OF US TO SAY THE ABSOLUTE LEAST. I’M CURIOUS TO SEE WHAT THEY SAY ABOUT THE NEW NORMAL ABOUT THE HOME AND THE AI, AND THE DEVICES SORT OF FEED INTO THE DIVISION. FEEDING THAT AT FOLLOWING AT 9:30, CHERLYNN AND I WILL BE BACK TO TALK ABOUT SAMSUNG’S ANNOUNCEMENT AND THEN HALF AN HOUR OF HANDS ON TIME. WE WERE FORTUNATE ENOUGH TO VERY SAFELY — I HAVE TO STRESS VERY SAFELY WENT TO A SAMSUNG SPACE TO CHECK OUT SOME OF THE NEW PRODUCTS, THE NEW TVs WHICH THEY HAVE DISCUSSED TO SOME EXTENT.SO WE’LL BE RUNNING THROUGH OUR EXPERIENCE WITH THOSE THINGS AND THEN AT 10:30, WE HAVE A PANEL WITH SAMSUNG TO TALK ABOUT THE NEW ANNOUNCEMENTS AND JUST SORT OF WHERE SAMSUNG GOES FROM HERE. SO THAT’S JUST THE MORNING. WE HAVE TWO MAJOR PRESS CONFERENCES. I SHOULD POINT OUT AFTER SAMSUNG IS MERCEDES-BENZ. IF YOU HAVE TIME THIS MORNING, I STRONGLY ENCOURAGE YOU TO COME JOIN US AS WE SORT OF UNPACK THE NEWS AND PUT THINGS IN A GREATER CONTEXT FOR YOU. BECAUSE THAT’S WHAT WE LIKE DOING AROUND HERE. >> YES. AND THEN SPEAKING OF SOME OF THOSE PANELS, FAR MORE — I’M MORE THAN HAPPY TO GIVE AWAY WHAT’S GOING ON. I HAVE A PANEL ON WHAT LAPTOPS WILL LOOK LIKE IN 2021 AND BEYOND WITH COMPANIES LIKE LENOVO AND HP. NOW, CES IS A BIG SHOW FORMAT. THE COMPANIES ANNOUNCE, YOU KNOW, THEIR NEW UPGRADES WITH THE LATEST INTEL OR AMD PROCESSERS. THIS IS ALSO A CHIP SHOW, SO TAKING THAT INTO ACCOUNT, WE HAVE GOT COMPANIES MAKING INTERESTING LOOKING DEVICES SO I WANTED TO TALK TO THESE TWO COMPANIES, WHO WERE INNOVATING ON THE FRONT OF LAPTOPS AND THEN HAVE THEM TELL US WHAT THEY THINK LAPTOPS WILL BE LIKE IN 2021.IT’S NOT JUST ABOUT 5G. IT’S THE WEIRD STUFF SO I WANT TO HAVE YOU STAY TUNED FOR THAT. BUT IT’S NOT JUST ABOUT THE MEDIA DAY, RIGHT? IT’S ALWAYS TUESDAY AND WEDNESDAY, SO WE’VE GOT ALL KINDS OF CONTENT PLANNED AND IT WILL CULMINATE IN THE BEST OF CES AWARDS. JUDGING THE BEST OF THE CES AWARDS SO US WILL BE KEEPING A CLOSE EYE ON WHAT IS BEING ANNOUNCED THROUGHOUT THIS SHOW IN VARIOUS CATEGORIES.FOR EXAMPLE, I AM LOOKING AT THE BEST WEARABLES AND OF COURSE THE BEST PCs. SO YOU KNOW, SHOUT US OUT ON TWITTER, BY THE WAY, IF YOU HAVE ANYTHING THAT CAUGHT YOUR EYE THAT YOU THINK WE SHOULD TAKE A CLOSER LOOK AT OR IF COMPANIES HAVEN’T NOMINATED THEMSELVES FEEL FREE TO GIVE ME A TIP. ALSO YOU HAVE A SAY IN THE PEOPLE’S CHOICE AWARDS WHICH WE’LL ALLOW THE PUBLIC TO VOTE ON COME TUESDAY, JANUARY 12th.MAKE SURE YOU KEEP AN EYE OUT ON ENGADGET.COM FOR THAT. >> SUCH A GREAT POINT. CHERLYNN AND THE REST OF THE STAFF HERE, WE’VE BEEN TALKING TO COMPANIES. WE HAVE SEEN AND HEARD ABOUT A LOT ALREADY BUT WE HAVEN’T SEEN AND HEARD ABOUT ANYTHING. IF THERE’S SOMETHING YOU DISCOVER WHILE ON YOUR VIRTUAL TRAVAILS AT VIRTUAL CES THAT YOU THINK IS INTERESTING THAT MAYBE DESERVES A BEST OF CES AWARD, PLEASE LET US KNOW. YOU CAN TWEET AT CHERLYNN AND I. CHERLYNN, WHERE CAN PEOPLE FIND YOU? >> MINE IS AT CHERLYNN — ON TWITTER. YEAH, MAKE SURE YOU LET US KNOW BECAUSE WE TRY OUR BEST BUT SOMETIMES WE MISS THE SMALLER STUFF. THE PLACES THAT DON’T HAVE PR COMPANIES TO REACH OUT TO US. BUT MAKE SURE YOU TAKE A LOOK AT THE BEST OF CES. THEY NEED TO BE AN OFFICIAL CES EXHIBITOR AND THEN TAKE A LOOK AT THE CATEGORIES THAT WE’VE GOT.THERE’S A LOT. THERE’S THE BEST SUSTAINABLE TECHNOLOGY. THERE’S THE BEST FOR GAMING. ALL KINDS OF STUFF. SO I JUST FEEL LIKE YOU’RE GOING TO GET THE MOST COMPREHENSIVE LOOK BECAUSE WE HAVE THE PEOPLE ASSIGNED TO ALL OF THOSE AWARDS CATEGORIES. PAYING CLOSE ATTENTION TO ALL OF THOSE. IF YOU WANT EVEN MORE DETAIL THAN WHAT THIS VIDEO SHOW MIGHT BE ABLE TO PROVIDE YOU CAN GO TO ENGADGET.COM WHERE WE’LL HAVE ARTICLES ALL THE TIME ON ALL THE NEWS THAT IS BREAKING OUT OF CES 2021. OUR POOR TEAM HAVE BEEN SO HARD AT WORK I WANT TO SHOUT OUT OUR HARD WORKING TEAM MEMBERS WHO ARE NOT ON THE STAGE WITH US RIGHT NOW. BUT REALLY SHOULD BE TAKING A BOW BECAUSE THEY HAVE BEEN PUTTING IN SO MUCH HARD WORK OVER THE LAST WEEK. >> ABSOLUTELY. YES, CES IS ALWAYS A STRUGGLE TO SAY THE LEAST. JUST AS A MEDIA COMPANY, AS A TEAM WE WANT TO PUT OUT THE BEST, MOST THOROUGH COVERAGE POSSIBLE. EVERY YEAR WE GO ABSOLUTELY WILD ON THIS SHOW FOR — >> OH, YEAH. >> YOU HAVE EXACTLY THAT. NOW THAT WE’RE ALL AT HOME AND WE’RE NOT SEEING EACH OTHER, YOU’RE RIGHT.IT IS HUGELY IMPORTANT TO SHOUT-OUT AND GIVE HUGE THANKS TO OUR TREMENDOUS TEAM BOTH ON THE EDITORIAL AND THE VIDEO SIDE GIVING YOU LIVE COVERAGE OF CES 2021. WE COULDN’T HAVE DONE IT WITHOUT THESE AMAZING PEOPLE AND I’M SO GRATEFUL TO BE WORKING WITH ALL OF THEM. >> I JUST WANT TO SAY TOO, LIKE THE STAGE WE’RE ON RIGHT NOW, WE HAVE A — >> SHOUT-OUT TO THE STAGE, Y’ALL. >> THIS WILL BE THE SCENE FOR OUR VIRTUAL STAGE. TAKE A LOOK AROUND. THAT’S NOT THAT MUCH AROUND SO-CALLED TO EXPLORE. WE HOPE IT WILL GIVE YOU A BETTER PRESENTATION AND YOU CAN PAY CLOSE ATTENTION TO WHAT YOU NEED. MAKE SURE TO TELL US HOW YOU FEEL ABOUT OUR NEW STAGE ENVIRONMENT.MAKES ME FEEL LIKE I’M IN CES OR IN LAS VEGAS CONVENTION CENTER WITHOUT BEING THERE. I ALMOST FEEL LIKE I SAID BEFORE, I ALMOST FEEL THE STATIC FROM THE CARPET ALREADY. THIS FAUX DIGITAL CARPET. >> THAT’S CRAZY TALK. THAT’S CRAZY TALK. I WILL SAY, I DON’T KNOW IF WE CAN LOOK AT THE QUOTE/UNQUOTE WINDOW, BUT YOU MIGHT HAVE SEEN IT ON THE SWOOP IN TO INTRODUCE US. THERE’S SORT OF A FAUX DESERT OUT THERE. YOU DO NOT KNOW HOW BADLY I COULD WALK OUT INTO THE FAUX DESERT AND PLOP ON THE GROUND AND BE WITH THE UNIVERSE. BUT IT’S A GREAT THING. CHERLYNN, I THINK WE HAVE RUN THROUGH A LOT OF WHAT WE NEEDED TO GET THROUGH. SO I WANT TO CIRCLE BACK TO A POINT I MADE EARLIER ABOUT THE CES RITUALS. EVERYONE WHO COVERED THE SHOW HAS A SENSE OF WHAT MUST HAPPEN IN THE MORE — BEFORE THINGS KICK OFF IN EARNEST. WHAT IS YOUR CES RITUAL? WHAT ARE YOU GOING BEFORE THE SHOW GETS GOING? >> I’M IN AN EFFORT TO NOT PANIC USUALLY I HAVE SEVEN SPREADSHEETS. ONE OF WHICH IS MY SHOW FOR SCHEDULE.SO I’LL HAVE THE — I’LL HAVE — YOU KNOW, MAYBE A WEEK AND HALF AROUND, YOU KNOW, CES SHOW DAYS OFFICIAL AND THE FIRST THREE DAYS, EMBARGOES, EMBARGOES, PREBRIEFINGS, PREBRIEFINGS AND THEN THE HANDS ON APPOINTMENTS AND COMPANIES I MIGHT NOT HAVE SEEN OTHERWISE. IT IS USUALLY VERY FULL, BUT IT’S BEEN FULLY REPLACED THIS YEAR WITH THIS, YOU KNOW, WITH THE SCHEDULE FOR MY VIRTUAL STAGE HITS AND THEN OTHER THAN THAT, I’M JUST AT HOME.I’M JUST NOT TRYING TO RUSH THROUGH A MILLION DIFFERENT APPOINTMENTS AND I DON’T KNOW THAT I MISS IT AND I DON’T KNOW — I FEEL LIKE MAYBE THIS GIVES ME THE CALM IN ONE PLACE. MIGHT HELP ME BE ABLE TO THINK MORE BROADLY ABOUT WHAT’S GOING ON AT CES 2021. WHAT ARE THE BIG TRENDS, WHAT ARE THE BIG TOPICS. I’LL BE ABLE TO THINK ALL THE TIME ABOUT IT INSTEAD OF JUST WAITING TILL THE LAST DAY TO REFLECT AND SEE WHAT I HAVE SEEN. >> NO, THAT’S A REALLY GREAT POINT. YEAH, I MEAN, I WAS GOING TO SAY THAT I’M VERY MUCH A TRADE SHOW PERSON. I’M VERY MUCH A FEEL GOOD PERSON SO THE MORE TIME I CAN SPEND SORT OF LIKE JOSTLING THROUGH CROWDS AND RUSHING TO MEETINGS AND FEELING LIKE I’M GETTING SOMETHING DONE, LIKE THE PHYSICALITY OF THAT IS VERY IMPORTANT TO ME. I DO ENJOY IT. I’M NOT HAVING THAT THIS YEAR. IT IS DEFINITELY PUTTING ME IN A DIFFERENT HEADSPACE, BUT TO YOUR POINT I THINK IT’S REALLY IMPORTANT TO NOTE THAT YEAH, BECAUSE WE DON’T HAVE TO LIKE — I DON’T KNOW, FIGHT THROUGH CROWDS AND LIKE WAVE PEOPLE OFF THE TRIPODS BECAUSE WE HAVE TO GET TO A BOOTH AT THIS TIME OR ELSE WE DON’T GET TO SEE — OR WHATEVER IT IS.BECAUSE WE HAVE TO SPEND LESS ENERGY WORRYING ABOUT THE LOGISTICS COVERING THINGS, WE DO GET MORE POWER AND BRAIN POWER FREED UP TO SEE HOW IMPORTANT THEY ARE AND HOW IMPORTANT THEY WILL CONTINUE TO BE AS THE YEAR PROGRESSES. >> I WILL SAY THOUGH I MEAN LIKE THERE’S A LOT OF GOOD STUFF. THE THING AT HOME VERSUS BEING ON THE SHOW. FOR EXAMPLE, I THINK I’M GOING TO EAT A LOT BETTER FOR ONE. I’LL BE TAKING BETTER CARE OF MYSELF. I WILL BE STICKING TO THE SLEEP SCHEDULE INSTEAD OF GOING OUT AT NIGHT AND HAVING DINNERS WITH MY CO-WORKERS, BUT THAT’S THE OTHER THING, YOU AND I HAVE BOTH SAID IT MANY TIMES WE’RE GOING TO MISS THE CAMARADERIE OF BEING WITH OUR TEAMMATES AND FRIENDS FROM THE INDUSTRY. AND IT WILL BE NICE TO SEE PEOPLE WE DON’T USUALLY SEE HERE IN NEW YORK. WE’LL BE ABLE TO CATCH UP WITH FRIENDS FROM SAY THE WEST COAST OR ARIZONA, PHOENIX.THE OTHER THING I’M GOING TO MISS TOO IS SEEING THE COMPANIES’ PRODUCTS IN PERSON. THERE’S SOMETHING ABOUT REALLY BEING ABLE TO CHECK SOMETHING OUT AND BEING MOVED BY MAYBE A FOUNDER’S STORY THAT DOESN’T TRANSLATE QUITE SO WELL ON EMAIL AND PERHAPS MAYBE NOT OVER ZOOM EVEN. I THINK THAT’S — I FEEL LIKE I GET A BETTER SENSE OF THE EXCITEMENT FOR A PRODUCT. THE AUTHENTICITY OF A PERSON TELLING ME THE STORY ABOUT THE PRODUCT AT THE SHOW FLOOR ITSELF. THAT’S ONE OF THE THINGS THAT PERHAPS — THAT’S MAYBE WHY CES WILL NEVER GO AWAY IF IT DID SHIFT TO THE VIRTUAL VERSION THIS YEAR.I THINK WE THINK ABOUT CES 2022 FOR A SECOND. ARE YOU EXCITED OR ARE YOU HOPEFUL AT ALL THAT WE MIGHT BE ABLE TO HAVE AN IN-PERSON CES 2022 OR TOO EARLY TO SAY? >> I MEAN, LIKE I SAID, I’M A FIELD PERSON, SO I’M HOPING AGAINST HOPE WITH EVERY FIBER OF MY NOW CONSIDERABLE BEING THAT WE DO GET TO MEET WITH EACH OTHER AGAIN IN LAS VEGAS.IT DOESN’T HAVE TO BE VEGAS, GUYS, BUT LIKE IF — I BELIEVE IT USED TO BE IN CHICAGO UNTIL THE MID ’90s OR SO. I’M HOPING AGAINST HOPE WE CAN REUNITE AND K.T. AND THE PEOPLE, AS YOU SAID EVERYONE ON THE WEST COAST, GETTING EVERYONE TOGETHER AGAIN WOULD BE A REAL BLAST. BUT MORE IMPORTANTLY FROM THE COVERAGE PERSPECTIVE, YOU RAISE A REALLY GREAT POINT. THERE’S NOTHING LIKE THE IMMEDIATE REACTION AND THE GRATIFICATION YOU GET AND THE VALIDATION I THINK AS WELL WHEN YOU GO UP TO THE BOOTH OR MEET A START-UP AND YOU SEE, YOU KNOW, SOMETHING IN PERSON THAT MIGHT NOT HAVE MADE FOR A GREAT PITCH, MAYBE THE PERSON WHO WROTE IT WAS JUST OKAY, OR DIDN’T HAVE A GREAT DAY, BUT THEN YOU GO SEE THE FOUNDERS IN ACTION, GIVING THE PEOPLE FOR THEIR WORK, IT GIVES YOU SORT OF A LOT OF — A LOT OF SIGNALS TO SORT OF INFORM THE WAY YOU LOOK AT THINGS.NOT REALLY AVAILABLE WHEN YOU’RE TAKING THE ZOOM CALLS. SO I MEAN, FOR A LOT OF REASONS I REALLY HOPE THAT CES GOES PHYSICAL AGAIN. I DO BELIEVE THAT WILL HAPPEN HOPEFULLY NEXT YEAR AND IF NOT THE YEAR AFTER THAT. BUT YEAH, I WOULD LOVE TO JUST GET EVERYONE BACK IN A TRAILER AGAIN WITH SOME BEERS AND A LOT OF FRENZIED WRITING. >> AND KARAOKE. I LOVE BLASTING THE MUSIC AND ANNOYING EVERYONE IN THE TRAILER. ALSO PRANKS. >> GO AHEAD. SO WE HAVE ABOUT — I BELIEVE ABOUT 13 MINUTES BEFORE WE KICK IT OVER TO THE FIRST PRESS CONFERENCE WE GIVES US AMPLE TIME TO DISCUSS SHERMAN’S TERRIBLE PRANK. THIS IS THE ONE REASON I WOULD HAPPY NOT TO BE IN THE TRAILER WITH YOU AGAIN. I BELIEVE WAS IT ROBBIE? >> YEAH. IT WAS ROBBIE. ALBERTO BALDWIN BEFORE HE LOST ENGADGET, HE AND I TEAMED UP AND WE ASKED WHAT SHOULD OUR PRANK BE ON THE TEAM BE AT CES THIS YEAR AND THE ONE YEAR WE EFFECTIVELY PULLED ONE OFF WAS 2019 OR WAS IT 2020? 2020 I THINK. YEAH. WHERE WE PRETENDED — WE MADE A GIZMO AND THAT WOULD PLAY A CAT — A MEWING SOUND OF THE CAT EVERY FEW MINUTES OR SO. AND THEN HE STUCK IT ON THE DOOR AND WITHIN THE TRAILER. AND IT DROVE PEOPLE INSANE TO THINK THERE WAS A POOR CAT STUCK IN THE TRAILER SOMEWHERE.SO ONE AFTERNOON, I WAS WALKING BACK TO THE TRAILER AND THE ENTIRE TEAM HAD JUST — IT IS CRAWLING AROUND ON ITS HANDS AND KNEES OF THE PARKING LOT AND LOOKING UNDER THE TRAILER FOR THE MISSING CAT AND WE’RE LIKE, WHAT HAVE WE DONE? IT WAS FUN. >> IT WAS TERRIBLE. I KNOW MYSELF, AT LEAST ONE OTHER PERSON, ONE OF OUR EDITORS, WE WERE JUST LIKE CRAWLING ON THE FLOOR. LOOKING IN VENTS AND DUCTS AND OPEN SPACES BECAUSE CATS ARE VERY FLEXIBLE, THEY CAN FIT IN A LOT OF SPACES. I THINK WE AT ONE POINT, BRETT UNDER THE TRAILER TO LOOK — >> HE DID. HE DID. >> SO YOU — KUDOS TO YOU IF YOUR INTENT WAS TO THOROUGHLY MESS WITH OUR HEADS YOU DID A TREMENDOUS JOB BUT I ALSO HATE YOU FOREVER. >> THANKFULLY NO REAL CATS WERE HARMED OR FAKE CATS WERE HARMED IN THE PRANK. >> THEY WERE ALL FINE. >> YES. IT WAS ULTIMATELY FUN REVEAL BUT IT WAS FUN TO SEE ENGADGET EDITORS GET EITHER THEIR HEARTS ARE IN THE RIGHT PLACE, THEY WERE TAKING PICTURES AND SENDING TO THE TEAM AND SAYING WE FOUND THE CAT WHEN THERE WAS IN FACT NO CAT.BUT ENGADGET EDITORS CLEARLY ROBBIE ARE HAPPY THAT OUR ND – PRANK — THAT PEOPLE WERE GOOD AND HAD CONSCIENCES. OTHER THAN — SILVER LINING. ONE OF THE THINGS I MISS ABOUT CES IS THE BOOTH EXPERIENCES. WALKING INTO SAMSUNG’S BOOTH OR LGs MIGHT BE MY FAVORITE ALL YEAR BECAUSE THEY GO ALL OUT AND LINE ALL OF THE WALLS WITH THE TVs THAT MAKE YOU FEEL AS IF YOU’RE IN A CAMEO OR STUFF LIKE THAT. LIKE THE TECH LOVERS VERSION OF DISNEYLAND SOMETIMES. SO YOU FEEL LIKE THE SAME WAY? >> OH, FOR SURE.IT’S EASY FOR US TO TAKE IT FOR GRANTED. IN A NORMAL YEAR WHEN WE GO TO EVENTS EVERY COUPLE OF WEEKS, THERE’S ALWAYS SOME NEW SPECTACLE. GOING TO THE SAMSUNG PRESS CONFERENCE — KIND OF LIKE THE ONE WE’LL SEE TODAY, YOU SEE THE ENTIRE BASKETBALL COURT, LIKE COVERED WITH SCREENS AND STUFF. LIKE REALLY OSTENTATIOUS STUFF. LIKE VERY INTERESTING EXPERIENCES IN AND OF THEMSELVES. SO THERE’S DEFINITELY WITH A LACK OF PHYSICALITY FOR THIS CES, THAT’S DEFINITELY A DIMENSION OF THAT MISSING BUT I THINK THAT ALSO GIVES US SOMETHING TO LOOK FORWARD TO FOR NEXT TIME. >> FOR SURE. I WOULD LOVE FOR OUR VIEWERS TO LET US KNOW OVER TWITTER OR MAYBE IF YOU’RE ON THE YOUTUBE CHAT, LEAVE A COMMENT. TELL US WHAT IT IS YOU’D LIKE TO SEE FROM A VIRTUAL CES BECAUSE SINCE THERE ISN’T A PHYSICAL ONE, WHAT CAN COMPANIES DO TO REALLY REEL YOU IN AND KEEP YOU INTERESTED OTHER THAN INTERESTING PRODUCT ANNOUNCEMENTS. WHAT WOULD MAKE THE EXPERIENCE MORE CONVENTION LIKE FOR YOU? MAYBE IT’S THE VR EXPERIENCE.MAYBE WE REALLY NEED TO STEP UP OUR EFFORTS ON THE VR FRONT OR SOMETHING ELSE WE HAVEN’T THOUGHT ABOUT. LET US KNOW. I’M ON TWITTER. CHRIS, YOU’RE ON TWITTER? >> YEAH, I’M @CHRIS VELAZCO. CHERLYNN, WHEN WE DO THE STREAMS I LOVE TO LOOK AT THE CHATS. SHOUT-OUT TO EVERYBODY. PEOPLE ARE ENTHRALLED BY THE CAT STUFF. SOME PEOPLE ARE ASKING IF WE’RE THE SAME AS CNET. WE’RE DEFINITELY NOT THE SAME AS CNET. WE ARE BASED IN NEW YORK — NEW YORKISH IN HER CASE, AS OPPOSED TO SAN FRANCISCO. SO JUST — YOU KNOW, YOU’RE PROUD OF THE FACT THAT YOU’RE A JERSEY PERSON AND AS A FORMER AND LIFE LONG JERSEY PERSON, I RESPECT THAT. BUT SUFFICE IT TO SAY YOU’RE IN NEW YORK RIGHT NOW. WE HAVE ABOUT EIGHT MINUTES TO GO UNTIL WE KICK IT OVER TO THE FIRST BIG PRESS CONFERENCE OF THE DAY. IF YOU HAVE ANYTHING YOU WANT TO TALK ABOUT, WE’RE MONITORING THE TWITTER AND THE CHAT HERE ON YOUTUBE.SO YEAH, WE’D LOVE TO HEAR WHAT YOU THINK. BECAUSE FRANKLY WE HAVE BEEN TALKING FOR A WHILE AND IT WOULD BE GREAT TO GET SOMEONE ELSE’S THOUGHTS INTO THE MIX. >> I MEAN, I THINK THIS IS THE WHOLE POINT OF DOING A VIRTUAL SHOW. THIS CES IN PARTICULAR IS TO LIKE I SAID INTERACT WITH YOU GUYS. FEEL LIKE THIS IS A SHOW WE’RE ALL WATCHING TOGETHER. INSTEAD OF HAVING TWO VERSIONS OF THE THIS SHOW.ON THE SHOW FLOOR AT CES OR IN PERSON CES, I DON’T KNOW IF I HAVE MUCH TIME TO CHECK THE TWITTER OR THE SOCIALS AND NOW I’M JUST WATCHING THE SEASON PREMIERE OF A SHOW THAT WE LOVE AND I HAVE TO LIVE TWEET IT AND I HAVE TO WATCH IT WITH FRIENDS AND ALL OF SOCIAL MEDIA. THIS IS SORT OF I THINK THE SAME EXPERIENCE. I WOULD LOVE FOR EVERYONE TO ENJOY IT TOGETHER. OF COURSE, SOME OF US HAVE BEEN SPOILED AHEAD OF TIME, RIGHT? THAT’S PART OF THE REASON WE’RE STILL — YOU KNOW, SLIGHTLY — WE’RE STILL HERE TO OFFER COMMENTARY BECAUSE WE HAD MORE TIME TO DIGEST SOME OF THE INFORMATION.THE COMPANIES BRIEFED US ON WHAT THE ANNOUNCEMENTS WOULD BE. SO FOR SOME OF THE NEWS, WE’LL BE REACTING TO THE SAME INSTANT YOU ARE AND I THINK THAT THAT WOULD BE A LOT OF FUN. I DON’T KNOW, “V,” IS THAT FOR YOU, IT’S FUN OR HORRIFYING? >> IT’S A LITTLE BIT OF BOTH, TO BE HONEST. pBUT I DO ENJOY THE I TOUCHED ON THIS THEME MANY TIMES IN THE FIRST 20 MINUTES OF THE CONVERSATION. WE BOTH APPRECIATE THE FACT THAT WE GET THE SAME CES EXPERIENCE AS EVERYBODY ELSE. BUT I — TO PUT IT A MORE FINER POINT ON IT, IF THIS WAS A LIVE SHOW AND WE WERE DOING THE OPENING REMARKS AT CES IN LAS VEGAS, WE’D BE UP ON A STAGE. WE WOULDN’T BE AROUND ANYBODY.IT WOULD BE THE TWO OF US LIKE ON A COUCH. AND JUST SORT OF BOTH DIGITALLY AND PHYSICALLY REMOVED FROM THE GOINGS ON IN A WAY. NOW WE’RE HERE — YES, WE’RE NOT IN THE SAME PLACE, YES, WE’RE NOT IN THE SAME PLACE FOR QUITE SOME TIME, BUT WE’RE STILL KIND OF AT IT. I THINK I PERSONALLY FEEL MORE CONNECTED TO OUR AUDIENCE. I’M SURE YOU DO AS WELL. >> YEAH. >> SO WE’RE LOSING SOME STUFF IN THE TRANSITION TO THE VIRTUAL CES, BUT ARGUABLY WE DO GAIN EVEN MORE. >> I THINK SO. AND I THINK JUST TO REMIND PEOPLE WHO MIGHT HAVE JUST JOINED US BECAUSE IT’S GETTING TO A MORE REASONABLE TIME O DAY IN NEW YORK, WE ARE STILL HOPING THAT YOU WILL AT LEAST KEEP — YOU CAN GET A FULL CES EXPERIENCE JUST BY STAYING HERE.WE’LL BE BRINGING YOU ALL THE HIGHLIGHTS ON OUR VIRTUAL STAGE SHOW. BUT ALSO MAKE SURE TO GO TO ENGADGET.COM. ESPECIALLY ON TUESDAY, JANUARY 12th IF YOU HAVE SOMETHING THAT YOU THINK NEEDS TO BE A BEST OF CES AWARD WINNER. FOR THE EIGHTH YEAR IN A ROW, JUDGING THE BEST OF THE CES AWARDS SO IF THERE’S SOMETHING YOU SAW IN THE NEWS THAT CAUGHT YOUR EYE THAT YOU THOUGHT, THIS WOULD MAKE A DIFFERENCE IN THE WORLD, SEND IN A NOMINATION. SEND US A TIP ON TWITTER TO GET OUR ATTENTION AND THEN COME TUESDAY, JANUARY 12th, IF YOU GO TO ENGADGET.COM, WE’LL BE OPENING UP THE VOTING TO THE PUBLIC SO YOU HAVE A SAY IN WHAT G GETS AN AWARD. AS WE SAID, CES USUALLY SETS THE STAGE FOR THE REST OF THE YEAR. RIGHT? IN TERMS OF TECHNOLGY THIS IS WHERE WE SEE ALL OF THE TRENDS THAT ARE GOING TO TRICKLE OUT OVER THE REST OF THE YEAR. USUALLY IT’S A LOT OF TVs AND ALL OF THE BUZZ WORDS WILL START GETTING THROWN OUT HERE. BUT A LOT OF CAR TECH A LOT OF SMART HOME TECH, PET TECH, BEAUTY TECH.THERE’S JUST SO MUCH TO SEE AT CES 2021. WHAT ARE YOU MOST EXCITED ABOUT THAT’S NOT ONE OF THE BIG TOPICS? >> I’VE GOT TO TELL YOU, I HAVE — SO PART OF MY PURVIEW AT ENGADGET CES IS OBVIOUSLY IS HAVING THE BEST OF CES. BEST MOBILE PRODUCT WHICH IS VERY MUCH WITHIN MY WHEELHOUSE AND BEST START-UP WHICH I USED TO COVER VERY THOROUGHLY IN THE PAST LIFE AND KEEP CLOSE TABS ON. THE PROCESS OF NOW KIND OF GETTING TO KNOW YOUNG COMPANY START-UPS IN AWAY, YOU KNOW, THE ONLY THING THAT’S AVAILABLE.IS DIFFERENT THAN IT USED TO BE. BUT NO LESS GRATIFYING. MAYBE NOT A LOT OF PEOPLE ARE AWARE OF THIS, IT’S SO DEFINED BY THE BIG EVENTS. YOU KNOW, CES HAS A HUGE AND THRIVING START-UP CULTURE ATTACHED TO IT AND GETTING TO KNOW THE PEOPLE, AND GETTING TO KNOW THEIR WORK AND GETTING TO KNOW WHAT PROBLEMS THEY FEEL NEED FIXING IS ALWAYS KIND OF A MEANINGFUL APPROACH FOR ME.AND GETTING TO EXPERIENCE THAT AGAIN IN SOME WAY IN 2021 HAS BEEN REALLY GRATIFYING TOO. THAT’S GREAT. >> AND THE WORST IS THE COMPANIES THAT WOULD SAVE UP FOR A LONG TIME TO BOOK A SMALL LITTLE BOOK AT CES AT SANDS WHERE IT’S A START-UP AREA AND THEY GET TO GET ALL OF THE EXPOSURE FROM THAT AND THE RETURNS ON THAT SORT OF INVESTMENT IS HUGE FOR THEM, BUT THIS YEAR I FEEL LESS SO. THEY NEED TO DO THE TRADITIONAL HIGHER BOOTH PR FIRM AND BLAST OUT MARKETING ON THEIR BEHALF. SORT OF MOVE THAT — LIKE THE SEASONED COMPANIES. THERE’S MUCH MORE NOISE TO CUT THROUGH, WHERE REPORTERS LIKE YOURSELF, CHRIS, WOULD CHECK OUT EVERYTHING THEY HAVE GOT TO SHOW ON AND THAT’S HOW THEY CATCH YOUR EYE. BUT WE’LL SEE. HOPEFULLY WE’LL STILL BE INTERACTING WITH THE COMPANIES ON SOME LEVEL. WE HAVE TWO MINUTES LIKE YOU HAVE BEEN REMINDING EVER TO THE START OF LG’S KEYNOTE WHICH IS WHEN WE’LL SWITCH THE FEED OVER TO THAT.ANY CLOSING THOUGHTS YOU WANTED TO SHARE WITH OUR AUDIENCE? >> NO, I THINK WE HAVE RAMBLED AT PEOPLE FOR QUITE ENOUGH TIME. >> YEAH, WE HAVE. >> I DO WANT TO SAY A HEART FELT THANK YOU TO EVERYONE WHO HAS JOINED US SO FAR THIS MORNING. I’M LOOKING AT YOUTUBE RIGHT NOW. WE HAVE LIKE 400 PEOPLE. I DON’T KNOW WHY YOU’RE WITH US, BUT I’M SO GRATEFUL YOU ARE. I HOPE YOU’RE ENJOYING THE SHOW AND HANGING OUT AS WE DO USUALLY DO. YEAH, TWO MINUTES TO GO. LG PRESS CONFERENCE 8:00 TO 8:30 AND THEN FOLLOWING THAT WE’LL BE WALKING THROUGH THE ANNOUNCEMENTS. BETWEEN :0 AND — 8:30 AND 9:00. 9:00, SAMSUNG’S PRESS CONFERENCE. MERCEDES-BENZ IS AFTER SAMSUNG. WE HAVE A PACKED AFTERNOON FULL OF LIVE EVENTS AND PANELISTS. SO STAY TUNED FOR A WHOLE LOT MORE. IT WILL BE A BIG SHOW, EVERYONE. >> AND DON’T FORGET TO COME BACK TOMORROW AND THE DAY AFTERNOON FROM 9:00 A.M. TO 5:00 P.M. EASTERN, ALL KINDS OF PROGRAMMING FOR YOU. INCLUDING MORE OF THE PANELS WE TALKED ABOUT.I’M EXCITED TO TALKING ABOUT ACCESSIBILITY AND TECH ON TUESDAY. MAKE SURE TO COME BACK FOR THAT. JUST ABOUT A MINUTE TO GO UNTIL LG TAKES OVER. SO I WANT TO SAY KEEP SENDING US YOUR THOUGHTS AND WE HAVE LOVED HANGING OUT WITH YOU. TELL US WHAT YOU YOU WANT TO SEE MORE OF. WHAT CAN WE DO TO HELP YOU ENGAGE WITH CES 2021 AND ENGADGET THIS YEAR? WE’D LOVE TO KNOW BECAUSE WE CAN’T THINK OF EVERYTHING. >> THAT’S A GREAT POINT. IF YOU’RE OUT THERE WATCHING US, EVEN IF YOU JUST — SORRY, IF YOU JUST DISCOVERED US FOR THE FIRST TIME THIS SHOW WE’D LOVE TO KNOW WHAT YOU THINK ABOUT THE COVERAGE, WHAT YOU’D LIKE TO SEE MORE OF A FOCUS OF. IT’S SO CRUCIAL TO US DOING OUR JOBS WELL.WE WOULD LOVE TO LEARN MORE ABOUT WHAT YOU THINK. >> SO I THINK WE’LL BE KICKING IT OVER TO LG IN A LITTLE BIT. ONCE AGAIN, THANK YOU. KEEP IT LOCKED AND THIS HAS BEEN FUN WELCOMING YOU TO THE SHOW. >>> WE LIVE IN A TIME WHEN MANY OF THE THINGS THAT WE ONCE TOOK FOR GRANTED NOW SEEM LIKE DISTANT MEMORIES. LIFE HAS CHANGED IN SO MANY UNEXPECTED WAYS.WHILE OUR APPROACH TO LIFE MAY BE DIFFERENT NOW, WE PERSEVERE. WE CONTINUE TO MOVE AHEAD. CONNECTING WITH ONE ANOTHER. CARING FOR ONE ANOTHER. LEARNING FROM ONE ANOTHER. MANY THINGS HAVEN’T CHANGED. BECAUSE OUR DESIRE TO LEAD BETTER LIVES IS STRONGER THAN FORCES AROUND US. AT LG WE WILL NEVER STOP INNOVATING TO BRING YOU MORE CONVENIENCE, MORE ENTERTAINMENT. AND MORE WAYS TO KEEP YOU SAFE SO THAT YOU CAN LIVE YOUR LIVES TO THE FULLEST.WHATEVER CHANGES MAY COME. LIFE IS ON BECAUSE LIFE IS GOOD. >> HELLO, WELCOME TO THE LG PRESS CONFERENCE AT CES 2021. WHAT A SPECIAL OCCASION THE CES EVENT ALL IN THE COMFORT OF YOUR HOME. BUT OF COURSE, OUR LIVES HAVE CHANGED COMPLETELY OVER THE PAST YEAR BECAUSE WORKING, LEARNING AND ENTERTAINING AND EVEN SHOPPING FROM HOME LIKE NEVER BEFORE. OUR RECENT EXPERIENCE HAS REALLY DEFINED WHAT IT MEANS TO BE AT HOME. AND THAT’S WHY THIS YEAR WHEN YOU SAY MAKE YOURSELF AT HOME, WE ARE NOT TALKING ABOUT STAYING CONTENT WHERE WE ARE WITH WHAT WE HAVE.INSTEAD, WE ALL ARE EXPLORING NEW POSSIBILITIES FOR THE ESSENTIAL THINGS AT HOME. ENSURING SAFETY WITH APPLIANCES FOR PERSONAL AND ENVIRONMENTAL CARE. IMPROVING CONVENIENCE AS WE PROCEED WITH OUR AMAZING LAPTOPS AND MONITORS AND OF COURSE TRANSFORMING YOUR ENTERTAINMENT EXPERIENCE THROUGH OUR UNPARALLELED OLED OFFERING AND BECAUSE WITH THE APP NOW EVOLVING INTO THE LIFESTYLE PLATFORM WE ARE BRINGING YOU A WHOLE RANGE OF SERVICES TO GET EVEN MORE OUT OF OUR PRODUCTS. SO FOR THE NEXT HALF HOUR, WE’LL BE TALKING YOU THROUGH HOW WE’RE MAKING SURE LIFE IS ON. SIT BACK AND MAKE YOURSELF AT HOME. >> FOR TODAY, WE ARE PROUD TO INTRODUCE TO YOU OUR 2021 INNOVATIONS THAT HAVE ALREADY WON 26 CES INNOVATION AWARDS. EVERY INNOVATION WAS DEVELOPED WITH TWO KEY INSIGHTS IN MIND. FIRST, HOW WE LIVE IN OUR HOMES HAS CHANGED. WE ASPIRE FOR MULTIOCCASIONAL SPACES THAT ALLOW US TO LIVE OUR MULTIDIMENSIONAL LIVES. OUR LIVING ROOMS ARE CLASSROOMS. OUR BEDROOMS, HOME OFFICES. AND THE KITCHEN IS NOW THE CREATIVE SPACE FOR NEW SIDE HUSTLES TO BEGIN. SECOND WE CONTINUE TO PRIORITIZE AND REDEFINE WHAT HEALTH AND WELLNESS MEANS. WE CONTINUE TO SEE PEACE OF MIND, SO TODAY MORE THAN EVER, THE FOUNDATION FOR ALL OF THIS IS A CLEAN AND SAFE HOME. IT IS THE AIR WE BREATHE. THE SURFACES WE TOUCH. THE CLOTHES WE WEAR. AND THE FOOD WE KEEP FRESH IN OUR REFRIGERATORS. SO WITHOUT FURTHER ADO, I PRESENT TO YOU OUR 2021 HOME APPLIANCE INNOVATIONS.>> WE BEGIN WITH AIR CARE. THE CATEGORY THAT HAD SEEN A METEORIC RISE AS CONSUMERS PRIORITIZE HEALTH AND WELLNESS AND LOOK FOR SOLUTIONS THAT HELP PROTECT THEM FROM AIR POLLUTION AND ALLERGENS AND SAFEGUARD THEIR FAMILIES AND HOMES. INTRODUCING THE NEXT GENERATION OF LG PURE CARE LINE DESIGNED TO DELIVER HIGH QUALITY AIR MANAGEMENT SOLUTIONS AND PEACE OF MIND FOR EVERY SPACE. WHETHER IT’S AT HOME, A LARGER COMMERCIAL SPACE OR PERSONAL USE WHEN YOU’RE ON THE GO, OUR PRESENCE, PURE CARE SERIES NOT ONLY MEETS BUT EXCEEDS GUIDELINES FOR CLEANER AIR. IT EMPLOYS HIGH PERFORMANCE FILTERS AND SENSOR CONTROLLED FANS TO DELIVER PURIFIED AIR AND OPTIMAL BREATHING COMFORT ANYWHERE AND AT ANY TIME. AND WE’RE MAKING CARING FOR YOUR HELP MORE CONVENIENT WITH OUR NEW LINE OF PORTABLE SOLUTIONS. LIKE OUR NEW CATEGORY OF WEARABLE AIR PURIFIER TECHNOLOGY DESIGNED TO DELIVER CONVENIENT PERSONAL PROTECTION, PORTABILITY, AND PEACE OF MIND WHEREVER YOU GO.AND OUR PURE CARE MINI, A PORTABLE AIR PURIFIER YOU CAN BRING YOU IN THE CAR, YOUR OFFICE, WHEREVER YOUR TRAVELS MIGHT TAKE YOU. HELPING YOU CLEAR THE AIR AND YOUR MIND AS WELL. PURE CARE JOINS LG’S EXTENSIVE APPLIANCE PORTFOLIO THAT HELPS MAKE YOUR DAILY LIFE BETTER AND CLEANER TOO. WITH INNOVATIONS LIKE OUR PROPRIETARY TRUE STEAM TECHNOLOGY FOUND IN THE LAUNDRY APPLIANCES THAT ARE CERTIFIED TO REDUCE ALLERGENS AND ALONG WITH OUR DISHWASHERS THAT SANITIZE WHILE REDUCING THE WATER SPOTS. THE FIVE STEP HEPA FILTRATION TO CATCH DIRT. IN THE KITCHEN WE’RE KEEPING HEALTHY FOODS FRESH LONGER WITH OUR NEWEST INNOVATIONS IN REFRIGERATION. NOW AVAILABLE IN MORE CONFIGURATIONS. INTRODUCING THE RE-IMAGINED SIDE BY SIDE REFRIGERATOR FEATURING OUR SEAMLESS INSTAVIEW DESIGN. OUR INSTIAVIEW DOOR AND DOOR TECHNOLOGY IS BIGGER AND MORE BEAUTIFUL THAN EVER. THE SLEEK, TINTED FRONT PANEL FULLY COVERS THE DOOR AND HAS THE NEW FLAT PANEL FLOOR DESIGN. USERS CAN SEE WHAT’S INSIDE MORE EASILY WITH JUST TWO QUICK KNOCKS ON THE DOOR, THE INTERIOR ILLUMINATES. SO YOU CAN FIND AND QUICKLY GRAB YOUR FAVORITE FOODS AND BEVERAGES WITHOUT OPENING THE MAIN REFRIGERATOR DOOR.THIS HELPS TO KEEP THE COLD AIR IN THE DOOR AND WE HAVE A FRESH TAKE ON THE INTERIOR DESIGN AS WELL. OUR NEW STAINLESS STEEL INTERIOR PANELS OFFER A PREMIUM LOOK WHILE HELPING TO MAINTAIN TELL TEMPERATURE INSIDE THE REFRIGERATOR AND OUR DOOR COOLING PLUS HELP KEEP FOOD FRESHER AND CRISPER FOR UP TO SEVEN DAYS. WE’RE ALSO PROVIDING MORE USABLE FREEZER SPACE. THANKS TO OUR SLIM INDOOR ICEMAKER. ALL THIS ALONG WITH EVEN BETTER ORGANIZATIONAL FEATURES.BUT YET THAT’S NOT ALL. IN RESPONSE TO THE OVERWHELMING CONSUMER DEMAND FOR OUR EXCLUSIVE ICE FEATURE WE’RE ADDING THAT TO THE NEW SIDE BY SIDE MODELS AS WELL. ONLY WITH LG CAN YOU ENJOY ICE THREE WEEKS. CUBED AND CRUSHED IN THE DOOR AND THAT BEAUTIFUL, LARGE, ROUND CRAFT ICE MADE AUTOMATICALLY RIGHT INSIDE FOR BETTER TASTING DRINKS AT HOME. THEN WE STILL GOT MORE. WE HAVE ADDED ADVANCED CLEANING TECHNOLOGY. FOR THE FIRST TIME, WE’RE INCORPORATING THE UV TECHNOLOGY ORIGINALLY INTRODUCED IN THE WATER PURIFIERS RIGHT INTO THE WATER DISPENSER. OUR NANOTECHNOLOGY AUTOMATICALLY REFRESHES THE NOZZLE, ELIMINATING BACTERIA BY USING ULTRAVIOLET L.E.D. LIGHT. NOW YOUR HARD TO CLEAN BUILT IN WATER DISPENSER IS TAKING CARE OF AUTOMATICALLY. YOU CAN ENJOY PEACE OF MIND. WHEN IT COMES TO LAUNDRY DAY, LG IS MODERNIZING YOUR ROUTINE WITH A NEW INTELLIGENT LAUNDRY SOLUTION, LG’S WASH TOWER. THE SLEEK SINGLE UNIT IS FULL SIZE AND FULLY FEATURED. ALL WHILE TAKING UP ONLY HALF THE SPACE. WITH AN EXCLUSIVE FORM FACTOR ONLY FROM LG, WASH TOWER FEATURES A WASHER ON BOTTOM, A DRYER ON TOP WITH CONVENIENT CONTROLS, BUILT IN INTELLIGENCE AND CLEANING.OUR VERTICAL LAUNDRY SOLUTION TAKES UP HALF THE FLOOR SPACE OF A SIDE BY SIDE PAIR GIVING YOU THE FREEDOM TO REINVENT IN YOUR OWN STYLE, WHETHER IT’S ADDING EXTRA STORAGE, WORK FROM HOME SET-UPS, PET WASHING STATIONS OR AN LG STYLER STEAM CLOSET FOR THE ULTIMATE LAUNDRY ROOM. UNLIKE STACKED PAIRS, LG’S CENTER CONTROL PANEL IS CONVENIENTLY POSITIONED IN THE MIDDLE OF THE UNIT AND DISPLAYS BOTH WASHER AND DRYER CONTROLS. PUTTING COMFORTABLE ACCESS WITHIN REACH FOR THE VERY FIRST TIME. WITH LG’S LATEST LAUNDRY TECHNOLOGIES, WASH TOWER DELIVERS THOROUGH YET GENTLE WASHING. IT CAN HANDLE ULTRA LARGE LOADS. EVEN A KING SIZED COMFORTER. WITH TURBO WASH 360, YOU CAN GET ALL OF THE WASHING DONE IN LESS THAN 30 MINUTES. WE HAVE BUILT-IN INTELLIGENCE WHEN IT COMES TO FIGURING OUT THE RIGHT CYCLE. WE KNOW MORE THAN 90% OF USERS WILL SELECT THE NORMAL CYCLE SO WE HAVE INCORPORATED BUILT-IN SENSORS THAT USE AI TECHNOLOGY TO DETECT FABRIC TEXTURE AND LOAD SIZE. IT THEN AUTOMATICALLY SELECTS THERIGHT WASH MOTIONS, DRYING TEMPERATURES AND MORE FOR PRECISION FABRIC CARE.AND IT GETS EVEN SMARTER. WASH TOWER WILL EVEN LEARN YOUR PREFERRED SETTINGS. SIMPLY ACTIVATE SMART LEARNER IN THE LG THINKING APP AND IT WILL REMEMBER YOUR SPIN SPEED OR DRY LEVEL. AND WITH SMART PAIRING, THE WASHER CAN TELL THE DRYER THE RIGHT COMPATIBLE DRYING CYCLE, MAKING LG WASH TOWER THE ULTIMATE LAUNDRY HACK. FOR THE MILLIONS THAT SUFFER FROM ALLERGIES OUR ALLERGEN CYCLE IS CERTIFIED ALLERGEN FRIENDLY AND REMOVES MORE THAN 90% OF THE ALLERGENS FROM FABRICS. THE APPLIANCES IN 2021 DELIVER PEACE OF MIND WITH LG PROACTIVE CUSTOMER CARE. NOW OFFERED ON EVEN MORE LG HOME APPLIANCES, PROACTIVE CUSTOMER CARE IS AN INDUSTRY FIRST, PERSONALIZED CUSTOMER SUPPORT TOOL. IT PROVIDES INSTALLATION REPORTS, CUSTOMIZED MAINTENANCE TIPS AND MONTHLY USAGE REPORTS TO KEEP YOUR LG SMART APPLIANCES PERFORMING THEIR BEST AND HELPING YOU AVOID UNWANTED SERVICE CALLS. PROACTIVE CUSTOMER CARE WILL ALERT YOU TO POTENTIAL ISSUES BEFORE THEY ARISE SO THAT YOU CAN PROACTIVELY ADDRESS THEM.ALL OF THIS OFFERED AT NO ADDITIONAL COST. OUR 2021 HOME APPLIANCE LINEUP WILL TAKE TO A WHOLE NEW LEVEL ALL OF THE ESSENTIAL VALUES OF HOME. HELPING CLEAN AND SANITIZE, OFFERING CONVENIENCE AND DELIVERING PEACE OF MIND. ALSO YOU CAN SPEND MORE TIME MAKING YOURSELF AT HOME, WHETHER IT’S EXPERIMENTING WITH NEW RECIPES, MASTERING THOSE DIY PROJECTS, CONQUERING A WORK PRESENTATION AND LAUNDRY ALL AT THE SAME TIME OR ENJOYING NEXT LEVEL ENTERTAINMENT. >> LIFE AT HOME HAS CHANGED OVER THE LAST YEAR. AND TELEVISION USAGE HAS INCREASED DRAMATICALLY. WE’RE WATCHING MORE LIVE TV, STREAMING MORE, AND GAMING MORE. IN LIGHT OF THESE TRENDS PROVIDING AN UNPARALLELED ENTERTAINMENT EXPERIENCE IS MORE RELEVANT AND NOTHING DOES THIS BETTER THAN THE LG OLED TV. YOU CAN ALWAYS COUNT ON THE LG OLED FOR THE BEST EXPERIENCE. AND WE’LL BRING EVEN FURTHER INNOVATION IN 2021. NEW PANEL TECHNOLOGY, EVEN MORE POWERFUL PROCESSORS WITH AI CAPABILITIES AND A COMPLETELY REDESIGNED WEB OS EXPERIENCE.THIS YEAR, LG OLED WILL CONTINUE TO SET THE STANDARD IN HOME THEATER PICTURE QUALITY WITH THE INTRODUCTION OF THE NEXT EVOLUTION OF OLED. THE OLED EVO WHICH IS THE MOST ADVANCED PANEL AND PROCESSER. AFTER OLED WAS INTRODUCED THE FIRST EVOLUTION OCCURRED WHEN 4K OLED WAS LAUNCHED PROVIDING A NEW LEVEL OF REALIZATION. NOW OLED EVO FOUND IN THE NEW GALLERY SERIES BUILDS UPON THAT, BRINGING A NEW LUMINOUS ELEMENT THAT OFFERS HIGH BRIGHTNESS, IMAGES WITH CLARITY AND REALISM.THE NEW TV LINEUP WHICH INCLUDES THE 83 INCH SCREEN SIZE WILL ALSO BE EQUIPPED WITH THE ALPHA 9, GEN 4 PROCESSER WITH POWER UPSCALING USING DEEP LEARNING IT MAKES ALL CONTENT LOOK BETTER. IT ALSO INCLUDES AI PICTURE PRO WHICH CAN DETECT OBJECTS AND BACKGROUNDS WITHIN SCENES AND PROCESS EACH SEPARATELY FOR CLEARER TEXT AND BETTER IMAGE RENDERING. IT CAN OPTIMIZE PICTURE QUALITY QUALIFY BY DETECTING THE SCENE CONDITIONS AND AMBIENT LIGHTING. THE GEN 4 UPGRADES SOUND PRO. FIRST, THE ABILITY TO UPMIX AUDIO TO A VIRTUAL 5.1.2 CHANNELS GIVING AN IMMERSIVE SURROUND EXPERIENCE USING THE TV SPEAKERS.SECOND IS AUTO VOLUME LEVELING. THIS SOLVES THE PROBLEM OF VARYING THE SOUND LEVELS WHEN YOU SWITCH CHANNELS OR STREAMING APPS. THE WEB OS HOME SCREEN HAS BEEN TOTALLY REDESIGNED TO ALLOW FASTER ACCESS TO THE CONTENT YOU WANT TO WATCH, AS WELL AS ALLOWING NEW CONTENT BASED ON THE USER’S PREFERENCES. YOU CAN FIND THE PROGRAMMING YOU’RE LOOKING FOR FAR MORE EASILY. EVEN THE MAGIC REMOTE HAS BEEN REFRESHED FOR 2021 AND NOW FEELS EVEN MORE COMFORTABLE TO HOLD AND USE. THE BUTTON LAYOUT IS MORE INTUITIVE AND INCLUDES DEDICATED BUTTONS FOR THINK AI, AND CONTENT STREAMING SERVICES FOR QUICK ACCESS. SOME MODELS EVEN HAVE NFC MAGIC TAB FUNCTIONALITY FOR EASIER ACCESS TO A HOST OF EXCITING NEW FEATURES. FOR EXAMPLE, JUST TAP THE REMOTE TO SHARE CONTENT FROM A SMARTPHONE TO THE TV OR TO WATCH TV CONTENT ON A SMARTPHONE. BEYOND ENHANCED USABILITY OUR LATEST OLED TVs ARE SURE TO EXCITE CONSUMERS REGARDLESS OF WHAT THEY’RE WATCHING THANKS TO KEY ATTRIBUTES WE LIKE TO CALL THE 4 Ss. SHARP, SWIFT, SMOOTH AND SLIM. WHICH ENCOMPASS ALL OF THE KEY BENEFITS THAT OLED OFFERS. LG OLED IS UNDOUBTEDLY THE DREAM COME TRUE FOR ANYONE WHO LOVES CINEMA.NOT ONLY ARE LG’S OLED TVs BELOVED THE WORLD OVER, BUT THEY’RE WIDELY USED BY SOME OF THE BIGGEST NAMES IN HOLLYWOOD. AND OTHER PROFESSIONALS WORKING IN THE CREATIVE INDUSTRY. LET’S TAKE A LOOK. >> HI, I’M BEN, VICE PRESIDENT OF THE INNOVATION AT WALT DISNEY STUDIOS. I’M THRILLED TO WELCOME LG TO THE STUDIO FAMILY AND LG IS THE LEADER IN OLED TECHNOLOGY WHICH IS DRIVING A REVOLUTION AND IT MADE COMPLETE SENSE FOR US TO PARTNER. IN FACT, I’M STANDING HERE IN THE LOUNGE, A TRULY UNIQUE IMMERSIVE EXPERIENCE LOCATED IN EL CAPITAN, CALIFORNIA. THIS LOUNGE IS POWERED BY SOME OF THE MOST ADVANCED DISPLAYS AND SHOWS THE IMPACT THAT THE DISPLAY TECHNOLOGY SUCH AS OLED CAN HAVE ON THE CONSUMER EXPERIENCE AND I LOOK FORWARD TO SEEING IT TAKE SHAPE. >> WATCHING SPORTS ON TV IS MORE EXCITING WHEN YOUR TV IS AN LG OLED. THEY’RE WIDELY RECOGNIZED AS THE BEST GAMING TVs ON THE PLANET. FOR BOTH CONSOLE AND PC GAMES. IT MADE PC GAMING HISTORY IN 2019 BECOMING THE FIRST TVs TO BE APPROVED BY NVIDIA AS G SYNC COMPATIBLE AND IT SUPPORTED THE GAMING IN 8K WITH G SYNC. >> ROLL THE CLIP. >> HI. >> THIS IS JIM. >> OH. >> I HAVE NEVER BEEN MORE EXCITED TO DO ANYTHING. >> OH, ARE YOU KIDDING ME? >> OH, MY GOSH. >> OH, MY GOSH. NO WAY. >> THIS IS [ BLEEP ] INCREDIBLE, DUDE. >> THIS IS AMAZING. MY GOD, YOU CAN SEE THE WEAR AND TEA ON THE TREADS. >> LOOK AT THIS. WHY IS IT SO DETAILED? >> MY MIND IS BLOWN, DUDE. WOW. >> BUT LET’S SEE HOW LG OLED IS RAISING THE BAR YET AGAIN IN 2021 TO THE DELIGHT OF GAMERS EVERYWHERE. GAME OPTIMIZER IS A NEW FEATURE THAT PUTS ALL GAME RELATED SETTINGS IN ONE PLACE AND APPLIES THE BEST PICTURE SETTINGS DEPENDING ON THE TYPE OF GAME BEING PLAYED.SETTINGS SUCH AS G SYNC, FREE SYNC AND VRR CAN ALL BE CONTROLLED WITHIN THE GAME OPTIMIZER FOR AN EASIER WAY TO SET UP THE SMOOTHEST, MOST SEAMLESS QUALITY. CLOUD GAMING CAN BE ENJOYED ON LG TVs IN 2021 AND THEY’LL ALSO COME WITH THE TWITCH APP. LG OLED’S TECHNOLOGIES HAVE ALWAYS HAD SLIM PROFILES AND DESIGNS CAPABLE OF TURNING HEADS. THEY’RE CELEBRATED BY THE MOST CELEBRATED GAME HOUSES. THE GALLERY DESIGN TV HAS BEEN DESCRIBED AS THING OF BEAUTY AND THIS YEAR, WE’RE INTRODUCING THE GALLERY STAND AS AN ELEGANT ALTERNATIVE TO WALL MOUNTING. MANY OF THE NEW CORE TECHNOLOGIES AND DESIGN ELEMENTS INTRODUCED SO FAR ARE ALSO COMING TO LG’S NANO SALE LC D-LINEUP IN 2021. WHILE OLED IS THE CHAMPION OF PICTURE QUALITY WITH OUTSTANDING PRECISION AT A PIXEL LEVEL, LG TECHNOLOGY TAKES A HUGE LEAP FORWARD.INTRODUCING THE MOST ADVANCED LG TVs TO DATE. QNED WHICH FEATURE MINI-L.E.D. TECHNOLOGY AND COME IN ULTRA LARGE SCREENLIZES. QLED HAS BETTER COLOR. THE ONLY WAY FOR TVs TO GET BETTER IS FOR THE SMALLER DETAILS TO GET MORE PRECISE. QLED MAKES THAT POSSIBLE THANKS TO THE SMALLER L.E.D.s ALLOWING THE USE OF MORE INDIVIDUAL LIGHTS TO ALLOW HIGHER PEAK BRIGHTNESS AND LG’S MINI-L.E.D. TECHNOLOGY RESULTS IN BLACKS THAT ARE DEEPER AND MORE PRECISE THAN ANY OF OUR OTHER LCD TVs DUE TO THE DIMMING WHICH HAS THOUSANDS OF CONTROLLABLE ZONES. IT HAS OUTSTANDING COLOR ACCURACY. IT WILL BE AVAILABLE IN BOTH 4K AND 8K SERIES IN 65 TO 86 INCHES. AS THE UNDISPUTED GLOBAL LEADER IN OLED DISPLAYS WE ARE PROUD OF OUR HERITAGE IN PROVIDES TVs THAT SET INDUSTRY BENCHMARKS BUT IT’S NOT ALL ABOUT TVs WHEN IT COMES TO THE ADVANCED TECHNOLOGY.LET’S SEE HOW OTHER OUTSTANDING INNOVATIONS MAKE LIFE AT HOME BETTER. >> HEY, Y’ALL. I’M RAYA, I’M A SONGWRITER AND DEEJAY AND TODAY I’M SO EXCITED TO BE SHOWING YOU THE LATEST AND THE COOLEST FROM LG. BEING A MUSICIAN, YOU KNOW, TRAVELING IS A BIG PART OF MY LIFE AND INSPIRATION. WHICH I DESPERATELY WANT BACK. SO YOU CAN ONLY GUESS HOW GREAT IT WAS TO SEE THIS AWESOME NEW INVENTION FROM LG. CHLOE BOX WITH UV LENS AGAINS PROTECTANTS. THE ROBOTS GO AROUND THE HIGH TRAFFIC AREAS LIKE HOTELS AND USE UV LIGHT TO REDUCE EXPOSURE TO THE GERMS.WITH ADVANCED SENSORS AS WELL AS EASY MAPPING FUNCTION ALLOW IT TO GET UP TO THE FURNITURE AND THE EQUIPMENT FOR FAST AND EFFECTIVE PERFORMANCE. CONTROL IS SAFE AND INTUITIVE WITH BUILT-IN SAFETY LOCK FOR AUTOMATIC SHUTDOWN WHEN MOVEMENT IS DETECTED. HAVING SAID THAT THOUGH, LOOKS LIKE IT’S GOING TO BE A WHILE UNTIL WE CAN HAVE GIGS AND PARTIES BACK ON. SO UNTIL THEN, I’M GOING TO CHILL IN MY STUDIO AND WORK ON MY VIDEOS AND STUFF. WHICH IS WHY YOU SEE — I COULD SO DO WITH THIS ULTRALIGHT GROUND LAPTOP. THE SCREENS GOT LARGER WITH 16 TO 10 ASPECT RATIO AND BESSALS HAVE GONE THINNER. WITH WIDE FONT XJ RESOLUTION, IT IS THE PREMIUM DISPLAY AT ITS BEST.OF COURSE, IT LOOKS SHARP AS EVER AND FEELS SIMPLY SEAMLESS. WITH THE HIDDEN HINGE DESIGN THAT PACKS IN SO MUCH. FROM FINGERPRINT RECOGNITION FOR SIMULTANEOUS POWER UP AND LOG-IN, THE HYPERLINK AND A WHOPPING 80 WATT BATTERY AND LIGHT AS EVER. IS THIS THE LATEST VERSION OF PERFECTION THAT IS GRAND. LG ULTRA FINE PRO IS ANOTHER MASTERPIECE THAT BRINGS PRECISION AND DETAIL ON THIS BEAUTIFUL 31.5 INCH 4K SCREEN FOR OVER 8 MILLION PIXELS AND 1 MILLION TO 1 CONTRAST RATIO YOU’LL BE AMAZED AT HOW THE 90% DISPLAY CAN SHOW COLORS AS THEY ARE ORIGINALLY INTENDED.REAL KUDOS TO OLED, RIGHT? WELL, THAT’S IT FROM ME FOR NOW, BUT STAY TUNED BECAUSE NEXT UP IS AN EXCITING UPDATE ON OUR BELOVED LG THINK Q. OVER TO YOU, SAM. >> HOW WAS THAT? I HOPE YOU’RE ENJOYING THE AMAZING DIVERSITY OF OUR PRODUCT. THERE’S ONE KEY CONCEPT THOUGH THAT RUNS THROUGH SO MANY OF THE INCREDIBLE INNOVATIONS AND THAT IS OF COURSE LG IoT ENVISIONED NEW LIFE. THIS IS ALWAYS OUR THINK Q APP WHICH SO MANY OF YOU DOWNLOADED TO ENJOY ENHANCED CONTROL OF THE APPLIANCES. BUT AS YOU KNOW, THINK Q APP HAS BEEN EVOLVING, CONSTANTLY IMPROVING WITH NEW SERVICES LIKE PROACTIVE CUSTOMER CARE. SO TODAY I’M THRILLED TO SHARE WITH YOU THAT STARTING THIS YEAR, THINK Q WILL TAKE THE BIGGEST LEAP AS AN INTELLIGENT LIFESTYLE PLATFORM.THE IDEA IS SIMPLE. WE ARE REINVENTING THINK Q APP FROM A CONTROL INTERFACE TO A DIGITAL PLATFORM FOR EVER GROWING RANGE OF SERVICES AND SOLUTIONS. FROM AN APP SERVING APPLIANCE TO APPLIANCE SERVING THE OPEN PLATFORM FOR INNOVATION AND THE MOST IMPORTANT THING ABOUT THIS IDEA, THIS IDEA BEING OPEN AND COLLABORATIVE ECOSYSTEM WHERE WE CAN ENGAGE WITH AN EXPANDING NETWORK OF PARTNERS TO MAKE THINGS MORE ACCESSIBLE, MORE CONVENIENT AND MORE USEFUL FOR OUR CUSTOMERS. FOR EXAMPLE, TO WORK WITH LEADING BRANDS LIKE NESTLE AND KRAFT HEINZ. SO WHEN YOUR ORDERS ARRIVE YOU CAN USE SCAN TO COOK TO HAVE YOUR KITCHEN APPLIANCES CONFIGURE FOR THE RIGHT TEMPERATURES OF WHAT YOU’RE ABOUT TO COOK. YOU GET THE DELICIOUS MEAL WITH FAR LESS TIME AND STRESS. MOVING HOME, CALL FOR HOME ADVISER ASSISTANCE AND MAKE SURE YOUR APPLIANCES ARE ALL READY TO GO AT YOUR NEW HOME.JUST A FEW EXAMPLES WHERE THINK Q APP IS AN INTELLIGENT LIFESTYLE PLATFORM WILL BRING A WHOLE NEW RANGE OF SERVICES AND SOLUTIONS TO HELP YOU GET — AND OF COURSE THIS IS ONLY THE BEGINNING. WE’LL BE GETTING MORE PARTNERS AND SERVICES TO THINK Q ECOSYSTEM OVER THE COURSE OF THIS YEAR. SO PLEASE, KEEP AN EYE ON THE THINK Q APP.OVER TO YOU, J.K. >> SO LIFE IS ON. AS WE CONTINUE WITH OUR JOURNEY OF INNOVATION FOR A BETTER LIFE, FROM THE LATEST OF THE LINEUP TO THINK Q APP AS A LIFESTYLE PLATFORM, FIND OUT MORE ABOUT THE GREAT INNOVATION AT THE VIRTUAL EXHIBITION. AND THERE’S A SPECIAL EVENT TOMORROW WITH OUR CEO ON THE FUTURE OF LIFESTYLE INNOVATION SO JOIN US AGAIN FOR THE FASCINATING CONVERSATION. WITH SUCH UNEXPECTED AND PROFOUND CHANGES IN ALL OF OUR LIVES, OUR HOPE IS THAT THE PRODUCTS AND SERVICES WILL NOT ONLY HELP YOU MAKE YOURSELF AT HOME, BUT ALSO INSPIRE AND EMPOWER YOU TO RISE ABOVE THE CHALLENGES OF TODAY FOR IT IS PRECISELY THROUGH ADVERSITY THAT WE CHANGE THE FUTURE OF HUMANITY. THANKS FOR WATCHING AND ENJOY ALL OF THE DIGITAL CES.TAKE CARE. >>> WHAT’S UP, WELCOME BACK TO THE LIVE COVERAGE OF CES 2021. I’M THE SENIOR EDITOR AND I’M JOINED BY CHRIS VELAZCO. >> HEY, HOW’S IT GOING? >> IT’S GOING OKAY. I LOVE YOUR COLORFUL BACKGROUND. THAT WILL GIVE ME JOY ALL DAY. AS WE GO THROUGH THE CES ANNOUNCEMENTS, HOW ARE FEELING ABOUT LG’S EVENT SO FAR? LET ME TELL OUR VIEWERS HERE.YOU KNOW, THE WAY WE COVER CES IS A GRUELING AFFAIR, RIGHT? WE ARE WORKING THE WEEKEND BEFORE, USUALLY AT VEGAS, NOW WE’RE DOING IT REMOTELY. FEELS A LITTLE DIFFERENT. IT’S NICE NOT TO TRUDGE TO THE CONFERENCE ROOM, BUT HOW ARE FEELING ABOUT ALL OF THE CHANGES, “V”? >> SO CHERLYNN AND I SPOKE THIS ABOUT A BUNCH, BUT I FEEL — LOOK, THERE’S SOMETHING LOST WITHOUT THE PHYSICALITY OF CES. AS I MENTIONED EARLIER, I’M VERY MUCH A FIELD PERSON, LIKE I ENJOY EVENTS AND I’M GOOD AT THEM. >> ESPECIALLY FOR TVs, YOU WANT TO SEE THEM. >> YES. AND LG’S HAS THE MOST OSTENTATIOUS DISPLAYS AT THE BOOTH SO IT FEELS LIKE A BIG LOSS FOR THE COMPANY. >> I MISS THE VIDEO WALL. EVERY YEAR AT CES FOR THE PAST FIVE YEARS OR MORE, LG HAS CREATED THIS CRAZY WALL POWERED BY OLED. IT GOES OVER THE CEILING AND YOU WALK THROUGH IT’S LIKE A TUNNEL. WE WON’T GET THAT THIS YEAR BUT WHAT WE’LL GET IS A NEW FAMILY OF OLED. SO THEY’RE TALKING ABOUT THE OLED EVO TECHNOLOGY WHICH JUST LOOKS LIKE, YOU KNOW, BETTER QUALITY OLED. BRIGHTER WHICH IS NICE BECAUSE AS PERFECT AS OLED TVs CAN BE, THEY’RE NOT AS BRIGHT AS LCDs. THAT’S KIND OF THE THING THAT SAMSUNG HAS BEEN PUSHING OLED MAY HAVE A HARD TIME COMPETING AGAINST ALL THAT EXTERNAL LIGHT AS WELL AS THE LCD CAN GO OVER THAT EASILY SO SEEMS LIKE LG IS TACKLING THAT WITH THE OLED. THIS IS THE TOP END WITH THE “G” SERIES. >> I’M VERY MUCH A PRACTICAL TELEVISION PERSON.I HAVE AN OLD 65 INCH 4K. I THINK IT’S AN ECHO BACK WHEN THAT WAS A THING. IT WORKS FINE. GOING THROUGH THE ANNOUNCEMENTS ESPECIALLY WITH LG AND ITS DISPLAYS ARE CONCERNED, YOU KNOW, I FEEL LIKE I’M VERY MUCH THE QUOTE/UNQUOTE AVERAGE CONSUMER. I UNDERSTAND THAT THINGS ARE BETTER AND THAT THINGS ARE NEWER TEND TO BE BETTER AS WELL SO I SHOULD PROBABLY SPEND MY MONEY ON THOSE. BREAK IT DOWN FOR US, AS A SORT OF REGULAR PERSON AT LEAST WHEN IT COMES TO TVs, WHAT SHOULD I BE LOOKING FOR AND WHAT SHOULD I BE AWARE OF? >> I THINK THE THING I’M NOTICING ABOUT THE OLED TECH, IT’S A SLIGHTLY MORE SOUPED UP VERSION ON WHAT WE HAVE SEEN SO FAR.LET ME TELL YOU FOR THE PAST COUPLE OF YEARS OLED SCREENS HAVEN’T CHANGED THAT MUCH. THE BIG NEW THING IS HD MY 2.1. WHICH IS GOING TO DELIVER FASTER DATA SPEEDS AND IT’S REALLY GOOD FOR GAMING. SO LAST YEAR’S OLED TVs THE CX SERIES, THEY HAD — THAT’S PERFECT GAMING TV, YOU KNOW IT HAS ARE VARIABLE REFRESH RATES SO IF YOUR BRAIN RATE IS NOT, YOU KNOW, RIGHT AT 60 OR RIGHT AT 120, THE TV CAN STILL SMOOTH OUT THE GAME PLAYS SO IT WILL LOOK PRETTY GOOD.I THINK THIS YEAR, YOU KNOW, THE EVO STUFF LOOKS FINE. I’M NOT SURE BETWEEN THAT AND LIKE THE REST OF THE C-1 SERIES LIKE I DO THINK LIKE THEY’RE JUST MORE CHOICES THIS YEAR, RIGHT? IF YOU WANT A SUPER BIG ONE THERE’S AN 83 INCH SET FOR THE FIRST TIME AND WHEN WE HAVE SEEN AT SONY AND SAMSUNG, IT SEEMS LIKE BIG, BIG TVs ARE BECOMING A BIGGER DEAL. MAYBE PEOPLE HAVE MORE SPACE FOR THEM AND AS WE’RE STUCK AT HOME PEOPLE ARE THINKING I NEED TO UPGRADE THAT 65 INCH WITH SOMETHING SERIOUS. I KNOW YOU HAVE AN APARTMENT, IS 65 INCH LIKE THE MAXIMUM YOU CAN FIT IN YOUR SPACE? >> I COULD SQUEEZE MORE. LIKE I’M GRATEFUL TO LIVE IN AN APARTMENT THAT’S DECENTLY SIZED BECAUSE I DO LIVE KIND OF OUT THERE IN BROOKLYN.SO I DO — >> YOU’RE NOT THAT FAR. >> WELL, OKAY. FINE. FINE. YOU’RE THE EXPERT. I GRADUALLY DEFER TO YOU, BUT I COULD FEASIBLY MOVE UP TO THE 80 SOMETHING. BUT, YOU KNOW, AS SORT OF AN AVERAGE TV CONSUMER, YOU KNOW, SIZE IS OBVIOUSLY A BIG DEAL BUT DO YOU NOT FACE, YOU KNOW, DROPS OFF IN RESOLUTION AT THAT POINT? HOW DO YOU SORT OF BALANCE THE NEED FOR A BIG TV VERSUS THE BEST PICTURE QUALITY? >> I THINK, YOU KNOW, THE THING WE’RE SEEING THIS YEAR THERE’S A LOT OF MORE TALK ABOUT HK, THERE’S HK L.E.D.AND A LOT OF THESE COMPANIES I ASKED HOW DO WE DEAL WITH HK WHEN THERE’S NO HK CONTENT. IT’S YEARS BEFORE — HBO WENT TO 4K. IT’S YEARS BEFORE THAT STUFF IS READY AND EVERYBODY IS TALKING ABOUT THE UPSCALING AND THE FACT YOU’LL BE CLOSE TO THESE TVs. IF IT’S 80 INCHES OR ABOVE, YOU’LL PROBABLY WANT SOMETHING THAT’S MAYBE A LITTLE MORE THAN 4K. BECAUSE THE LAST THING YOU WANT TO DO WHEN YOU BUY A $5,000 TV OR WHATEVER IS TO SEE PIXELS.YOU KNOW, YOU’RE PAYING FOR A HIGH-QUALITY IMAGE. AK SCREENS ARE THE THINGS THAT A LOT OF COMPANIES ARE PUSHING THIS YEAR FOR BIG SCREEN SIZES. AND I KIND OF GET THAT. ON THE OTHER HAND, MOST OF THE OTHER SCREENS WERE 4K DIGITALLY PROJECTED SCREENS. YOU WERE WATCHING A SCREEN 30 FEET TALL, SO IF I COULDN’T TELL THE PIXELS THERE DURING A MOVIE OR SOMETHING, I THINK I’M GOING TO HAVE A HARDER PROBLEM AT HOME WITH AN 80 INCH SCREEN OR SOMETHING. THAT’S THE BIG SELL. IF YOU GO BEYOND 80 INCHES, WE’RE SEEING A LOT OF COMPANIES TAKE THAT SERIOUSLY. I FEEL LIKE THAT COULD BE INTERESTING BUT YOU KNOW THE OVERALL HEALTH OF YOUR TV PANEL IT MATTERS A LOT MORE THAN THAT.MAKE SURE YOU HAVE THE — LOOK AT THE BRIGHTNESS, LOOK AT THE TECHNOLOGY BEHIND IT. I THINK WHAT’S MORE INTERESTING FOR LG THEY’RE ACTUALLY BRINGING IN MINILE TECHNOLOGY. THE THAN KNOW TV CELLS. THEY’RE LCDs, THEY’RE FINE, BUT LG HAS ALL OF THE OLEDs OVER HERE. I’M NOT GOING TO LOOK AT THE LCDs, BUT MINI-L.E.D. IS INTERESTING. I ENDED UP BUYING ONE OF THOSE. I WROTE IT UP IN GADGETS, YOU CAN CHECK IT OUT. IT IS A REALLY COOL TECHNOLOGY, RIGHT, BECAUSE IT’S ALL ABOUT SOLVING THE BACK LIGHT PROBLEM FOR LCDs. IF YOU REMEMBER LIKE MAYBE 2010 OR 2012, LCDs HAD SIDE LIGHTING SO YOU’D GET THE SPLOTCHY GRAY LOOK AND INDIVIDUAL ZONES THAT WOULD LIGHT UP AND GIVE YOU MORE REALISTIC SORT OF CONTRAST. THAT IS FINE.BUT THE AMOUNT OF THOSE ZONES — YOU KNOW, YOU HAVE TO PAY MORE TO GET MORE ZONES. MINI-L.E.D. IS ALL ABOUT GETTING YOU TO HUNDREDS AND THOUSANDS OF L.E.D. ZONES. THEY’RE MUCH SMALLER NOW. MORE LOCALIZED LIGHTING. BRIGHTER BLACK LEVELS WHICH IS A PROBLEM FOR LCDs SO I’M INTERESTED TO SEE HOW WELL THOSE LOOK. BECAUSE ON MY TCL 8 SERIES IT LOOKS PRETTY GOOD. I DIDN’T WANT TO PAY FOR ANOTHER OLED. I HAVE A 55 INCH OLED. I NEED SOMETHING BIGGER TO $1,000, A 65 INCH TV WAS A PRETTY GOOD DEAL.SO I FEEL LIKE THAT’S A BIG THING FOR LG MOVING FORWARD. MAYBE YOU WANT TO TAKE A LOOK AT THOSE TWO. >> JUST TO CLARIFY FOR PEOPLE LIKE ME, SO SEEMS LIKE THE BIG DRAW WHEN IT COMES TO THE L.E.D.s THEY GET MUCH MORE DENSITY BEHIND THE PANELS SO YOU HAVE MORE CONTROL OVER WHAT’S BEING LIT AND WHAT’S NOT. >> YEAH. WE’RE LOOKING AT THE COUPLE OF DIFFERENT TECHNOLOGIES. NORMAL L.E.D. AND THERE’S MINI-L.E.D.WHICH IS SMALLER AND CAN GET YOU A THOUSAND INDIVIDUAL LIGHTS. THERE’S MICRO-L.E.D. AND WHERE THINGS GET FUNKY BECAUSE THERE’S WHAT SAMSUNG AND SONY ARE PUSHING WITH THEIR GIANT, YOU KNOW, WALL DISPLAYS. SO SAMSUNG HAD THE WALL. THEY HAVE, YOU KNOW, A MORE CONSUMER VERSION OF THOSE MICRO-L.E.D. SCREENS COMING. THOSE ARE BASICALLY L.E.D.s SO TINY THEY’RE TURNED INTO OLEDs. EACH IS LIT UP AND CONTROLLABLE THAT’S GOING TO BE COOL. THOSE THINGS ARE EXPENSIVE. LAST YEAR WHEN WE PRICED OUT THE WALL FOR SAMSUNG, THAT THING WAS OVER $300,000 IF YOU WANTED A 150 INCH WALL. SO YOU’RE NOT GOING TO DO THAT. MOST PEOPLE ARE MORE INTO THE MINI-L.E.D.s AND WHAT CAN BRING. I THINK FOR PEOPLE ON A BUDGET, IF YOU HAVE $1,000 TO SPEND OR LESS, BECAUSE HEY, TCL JUST ANNOUNCED EARLY IN THE FALL A — THEIR 6 SERIES ARE ALL MINI-L.E.D.s. YOU KNOW, THEY START AT LIKE 700 BUCKS. YOU CAN GET A GOOD 65 INCH FOR $850 FOR THEM AND THAT’S A BETTER DEAL FOR EVERYBODY.FOR SOMEBODY WHO CAN’T AFFORD THE OLED OR DON’T WANT TO MAKE THE LEAP, YOU HAVE GOOD LCDs GOING FORWARD AND YOU SHOULD BE EXCITED ABOUT THAT AS A MAINSTREAM TV BUYER. >> SO KEEP YOUR EYE OUT FOR MICRO-L.E.D. GOING TO BE A WHILE BEFORE THAT SORT OF COMMERCIALLY VIABLE FOR REGULAR PEOPLE, RIGHT? >> RIGHT. I THINK THAT’S — >> GOTCHA. SORRY, GO AHEAD. >> NO. I THINK THAT’S THE MAIN THING, BUT I’M INTERESTED IN WHAT YOU HAVE AS QUESTIONS. I KNOW YOU’RE A TECH NERD LIKE ME. YOU’RE PROBABLY WATCHING US FOR A REASON BECAUSE YOU’RE INTERESTED IN THE TECH BEHIND THIS.WE’VE LOVED OLEDs FOR THE PAST FEW YEARS. IF YOU LOOK AT THE CS BOARDS WHICH WE HAVE BEEN HANDLING FOR A WHILE, THE TOP TVs ARE THE OLEDs BECAUSE THEY HAVE THE BEST PICTURE LEVEL. GREAT CONTRAST. I DO THINK MAYBE THE TECH IS GET — LCD TECH IS GETTING BETTER TOO. WE HAVE MORE ALTERNATIVES. WHAT IS EXCITING YOU, “V,” ABOUT WHAT WE’RE SEEING HERE? >> WITH RESPECT TO THE LG’S PRES CONFERENCE, TVs ARE A HUGE PART OF IT.BUT THEY WENT HAM ON A LOT OF OTHER STUFF, AND GRANTED THEY’RE NOT ALWAYS THINGS WE WOULD NECESSARILY COVER AT A GADGET. >> YOU DON’T WANT THE GIANT ROBOT VACUUM, COME ON. >> WE’LL GET TO THAT BUT THIS IS MOVE INTO MY 30s.OMENON AS I – I LIKE FRIDGES NOW. REFRIGERATORS. >> TO ME — I HEAR YOU. >> GO AHEAD. >> I HEAR YOU. WHAT ABOUT THE NEW FRIDGES? IN 2020, I MOVED FROM MY APARTMENT IN BROOKLYN TO A HOUSE OUTSIDE OF ATLANTA AND I’M LOOKING AT THE TECH BEHIND IT. WHAT IS EXCITING TO YOU FROM WHAT YOU’RE SEEING? >> I MEAN, WE’RE GOING TO SEE A LOT OF SMART HOME DEVELOPMENTS WITH LG.ON THE WHOLE FROM WHAT I UNDERSTAND, THEY TEND TO BE LAGGING A BIT BEHIND SAMSUNG AND THAT’S NOT A BAD THING. SAMSUNG HAS GIANT TOUCH SCREENS ATTACHED TO THEM. MANY OF THE REFRIGERATORS THAT WE SAW DURING THE PRESS CONFERENCE TODAY ARE NICE FRIDGES THAT KIND OF GET A SHOUT-OUT. LIKE I SAID, THINGS WE MIGHT NOT COVER ON A GADGET BUT STILL MATTER TO PEOPLE, NONETHELESS. >> BY THE WAY, LG HAS A LEAD WITH EVERYBODY AND APPLIANCES WHEN IT COMES TO RELIABILITY. THAT’S THE THING. IF YOU BUY A FRIDGE, YOU BUY A WASHING MACHINE OR WHATEVER, YOU DON’T WANT TO THING THAT BREAK FOR FIVE YEARS OR TEN YEARS. YOU WANT TO BE ABLE TO REPLACE THE PARTS EASILY. THAT’S ONE AREA WHERE SAMSUNG LAGS BEHIND. YEAH, LG WHEN IT COMES TO HOME STUFF, YOU KNOW, LOOK AT REVIEWS LIKE THEY’RE TYPICALLY BETTER RATED IN TERMS OF RELIABILITY, IN TERMS OF, YOU KNOW, WHAT THE VALUE THAT YOU GET. WAS THERE ANYTHING SPECIFICALLY ABOUT THESE FRIDGES? BECAUSE I SEE ONE LIKE WITH LIKE A TRANSPARENT WINDOW THAT LOOKS PRETTY COOL.SO YOU DON’T HAVE TO OPEN IT TO SEE WHAT’S INSIDE. >> YEAH. LG’S APPROACH TO THIS IS HAVING A TRANSPARENT WINDOW AND SAMSUNG HAS A CAMERA INSIDE THE FRIDGE THAT YOU CAN SORT OF VIEW FROM THE EXTERNAL DISPLAY. I STILL HAVE NOT FULLY FIGURED OUT WHY YOU SHOULDN’T OPEN THE FRIDGE. I GUESS IF YOU’RE CONCERNED — YEAH.EXACTLY. I WANT TO GO QUICKLY TO LGs, I BELIEVE IT’S CALLED THE WASH TOWER, THEIR STACKED WASHER AND DRYER. THINGS WE WOULD NOT NORMALLY CARE ABOUT AT A GADGET BUT THEY MADE A BIG POINT OF PLAYING UP AI TIS YEAR WHICH IS INTERESTING. WE HAVE SEEN IT WITH THE UPSCALING, SORT OF IMAGE MANAGEMENT, BUT WHEN IT COMES TO WASHERS AND DRYERS WE TYPICALLY DIDN’T AI TO PLAY MUCH OF A ROLE. AS IT TURNS OUT, THE WASH TOWER HAS BUILT-IN SENSORS THAT USE AI TO DETERMINE NOT ONLY THE SIZE OF YOUR LOAD BUT THE FABRICS THAT ARE ACTUALLY BEING PROCESSED. SO IF YOU THROW IN A BUNCH OF JEANS, THE AI WILL TREAT THEM DIFFERENTLY THAN TOWELS. WHICH IS KIND OF WILD. THE AI INVASION OF THE SMART HOME HAS BEEN IN MOTION FOR A FEW YEARS BUT YOU’RE SITTING HERE AND WATCHING THEM UNVEIL THE FRUITS OF THEIR LABOR AND MELDING AI AND HARDWARE. WHERE DO YOU LAND ON THE SMART HOME STUFF, DEV? >> IT SEEMS LIKE IT’S GETTING BETTER AND BETTER.THE IDEA OF WASHERS SENSING THE TYPE OF FABRICS AND THE TYPES OF LOADS IT’S KIND OF BEEN HAPPENING FOR YEARS. THEY CAN TELL HOW HEAVY THEY ARE AND SPECIFIC FABRICS THAT’S KIND OF NEW. I THINK — YOU TALKED TO PEOPLE AND WHY WOULD I WANT, YOU KNOW, A SMARTPHONE CONNECTED, INTERNET CONNECTED WASHER AND DRYER AND I PICKED A COUPLE OF THE LG UNITS UP AS I NEED TO BUILD OUT EVERYTHING I NEED FOR THE HOUSE AND IT IS NICE. IT IS VERY NICE TO JUST BE LIKE WORKING — OH, MY DRYER IS READY OR MY WASHER IS HAVING AN ERROR OR SOMETHING LIKE BEING CONNECTED TO THE DEVICES BECAUSE WE RELY ON THOSE THINGS SO MUCH.I’M NOT SURE ABOUT THE AI SENSING, BUT A WASHER SAYING, HEY, I’M DONE, MOVE ME TO THE DRYER. UNTIL WE HAVE A ROBOT TO DO THAT FOR US AND IT WILL DUMP IT RIGHT FROM THE WASHER TO THE DRYER, I LIKE THAT. >> SINCE YOU’RE THE ONE PERSON WHO SEEMS TO CURRENTLY BE IN THE PROCESS OF PUTTING TOGETHER A HOME, YOU RECENTLY MOVED, CONGRATULATIONS AND YOUR PLACE LOOKS PRETTY CHILL. WHAT IF WE TURNED YOUR HOME INTO THE SMART HOME STUDIO WHERE YOU INSTALL ALL OF THE NEW STUFF AND YOU GET TO LIVE IN A SLICE OF 2022 RIGHT NOW? >> I LIKE THAT IDEA. ALSO, THAT’S BASICALLY WHAT I HAVE BEEN DOING BECAUSE I HAVE LIKE A — WE BEING THE TECH GUY I’M LOOKING AT ALL OF THE APPLIANCE THINGS WE SEE AT THE PRESS CONFERENCES AND SAYING, HOW CAN I ACTUALLY USE THIS IN MY HOUSE? MAYBE WE CAN MAKE ROOM TO TEST THAT.I’M SURE MY WIFE WON’T TELL ALL OF THE MORE BOXES, MORE THINGS WE HAVE TO DEAL WITH. BUT, YOU KNOW, IT’S KIND OF EXCITING. ANYTHING ELSE WITH LG BECAUSE WE NORMALLY TALK WITH — WE SEE NEWS FROM LG DISPLAY WHICH IS ANOTHER PART OF THE COMPANY. >> RIGHT. >> THIS IS WHAT PEOPLE SHOULD GET CLEAR. LG DISPLAY TYPICALLY WORKS ON THE RAW DISPLAY TECHNOLOGY.IT’S THE STUFF THAT’S YEARS AHEAD AND NOT QUITE SHIPPING FOR CONSUMERS BUT WE SEE COOL STUFF FROM LG DISPLAY. WE SAW THE ROLLING TV BEFORE THEY STARTED TO SHIP IT. THIS YEAR WE SAW — WHAT DID WE SEE? A TRANSPARENT OLED THAT YOU COULD — THEY COULD INSTALL AT S SUSHI BARS SO YOU HAVE SOMETHING TO QUALIFY WHILE YOU’RE CHOWING DOWN. THAT WAS PRETTY COOL. >> YEAH, A SNEEZE GUARD. WHAT IS NOT TO LIKE ABOUT THAT? I DON’T KNOW WHEN THE NEXT TIME ANY OF US WILL WIND UP IN A SUSHI BAR, BUT IT’S NICE TO SEE THAT THERE’S SOMETHING THAT WILL HELP US WHEN WE GET THERE.WE GOT THE FIRST GLIMPSE AT LG’S PHONE. >> YEAH. WHAT DO YOU THINK? >> YEAH. THIS HAS BEEN KIND OF AN OPEN SECRET. THE FIRST– I BELIEVE THE FIRST RUMBLINGS OF LG’S PHONE CAME FROM TWO TO THREE YEARS AGO, BUT IT’S AN OPEN SECRET. THEY HAVE BEEN CHEEKILY HINTING AT IT FOR A WHILE TOO. LG AT LEAST IN TERMS OF THE SMARTPHONES HAS NOT HAD THE KIND OF POPULARITY, THE BIGGEST RIVAL IS SAMSUNG AND THEY HAVE SAT OUT THE FOLDABLE RACE SO FAR AND FOCUSING ON THE ACCESSORIES AND YOU HAVE BASICALLY A SMARTPHONE AND A HALF IF YOU WANTED TO THINK ABOUT IT THAT WAY. WHAT WE’RE GETTING WITH THE LG ROLLABLE IS WHAT FEELS LIKE A REALLY TREMENDOUS RESPONSE TO ALL OF SAMSUNG’S MOMENTUM. IF YOU HAVEN’T SEEN IT, IT’S AVAILABLE, IN THE INTRO AND THE OUTRO, YOU SEE SOMEONE HOLDING THE PHONE HORIZONTALLY AND IT APPEARS TO BE A REGULAR ROU ROUROUGHLY 6 1/2 INCH SMARTPHONE AND THEN ONE SIDE ROLLS UP WHICH COULD BE INTERESTING FOR A LOT OF REASONS. YOU DON’T GET THE CREASE — NO VISIBLE CREASE WHICH IS — IT CONTINUES TO BE A STICKING POINT FOR PEOPLE WHO ARE CONTEMPLATING FOLDABLES BUT AREN’T SOLD ON THEM YET.JUST GENERALLY LG MAKES GOOD SCREENS. I’M REALLY CURIOUS TO SEE THIS THING. LG AS YOU MENTIONED HAS EXPERIENCE WITH ROLLABLE TVs SO HOPEFULLY THAT EXPERTISE TRANSFERS OVER. I’M SURE IT DOES TO SOME EXTENT BUT THAT BRINGS UP INTERESTING QUESTIONS ABOUT DURABILITY. HAVING A HINGE IS ONE THING. IT’S A KNOWN QUANTITY AT THIS POINT. BUT YOU HAVE A ROLLABLE, THERE ARE MOTORS INVOLVED. MORE MOVING PARTS, MORE COMPLEXITY. ONE HAS TO REALLY WONDER HOW VIABLE SOMETHING THIS IS IN A DEVICE THAT YOU’LL THROW INTO THE BAG AND PROBABLY DROP MORE THAN A FEW TIMES. >> YEAH. OR PUT IN YOUR BACK POCKET AND SIT ON REPEATEDLY THROUGHOUT THE DAY.IT IS WILD TO ME, YEAH, YOU’RE THAT GUY. I HAVE SEEN ALL OF THE PHONES YOU HAVE BROKEN. IT IS WILD TO ME THAT LG HAS KIND OF LET SAMSUNG TAKE THE LEAD WITH FOLDING PHONES AND EVERYTHING BECAUSE LG IS THE — YOU KNOW, THE SOURCE OF SO MUCH OLED TECHNOLOGY. LG MAKES THE OLED SCREENS FOR A LOT OF OTHER COMPANIES AND SAMSUNG ONLY USES OLED ON THE SMARTPHONES AND TABLETS. SO THEY’RE BETTER WITH SMALLER OLED. DO YOU THINK LG WAS KIND OF — YOU KNOW, THEY ANNOUNCED THE FLEX — REMEMBER THE LG FLEX FIVE YEARS AGO. DO YOU THINK THEY WERE BURNED BY THAT, BY EXPERIMENTING WITH IT? >> I MEAN,LY SAY THAT LG HAS HAD A RICH HISTORY OF THE JUST TRYING STUFF OUT.AND SORT OF BRUSHING IT OFF WHEN THINGS DON’T WORK. YOU’RE RIGHT, THE G FLEX IT WAS ONE OF THE FIRST CURVED DISPLAY PHONES AND UNLIKE SAMSUNG’S CURVED DISPLAY AT THE TIME IT WAS BANANA SHAPED WHICH WAS NOT A BAD IDEA. THE PROBLEM IS I’M SURE THEY WERE MORE EXPENSIVE TO MAKE AND ALSO NOT LIKE IT’S DRAMATICALLY BETTER TO USE THAN THE REGULAR SMARTPHONE.BUT WHAT’S INTERESTING ABOUT WHAT LG HAS DONE WITH THE SMARTPHONES THEY LAUNCHED THE EXPLORER PROGRAM. THEY’LL SORT OF COOK UP WILD CONCEPTS. WE SAW ONE NOT TOO LONG AGO THE LG THAT’S A SMARTPHONE THAT SWIVELS AND YOU GET A SECOND SCREEN UNDER IT. WE NEVER GOT AROUND TO REVIEWING IT, BUT IT’S WEIRD IN A WAY THAT LG HAS ALWAYS BEEN REALLY GOOD AT AND THE BEAUTY AS I UNDERSTAND IT OF THE EXPLORER PROGRAM IS LG DOES NOT CARE IF IT MAKES ANY MONEY OFF OF THIS THINGS. LIKE IF IT FLOPS THEY’LL CONTINUE TO TRY WEIRD STUFF AND WEIRD STUFF IS WHAT THEY DO WELL. G-5 THE FIRST TRULY MODULAR SMARTPHONE OR AT LEAST ONE OF, THEY’RE NOT AFRAID TO LET IT ALL HANG OUT AND JUST LIKE EAT “S” WORD IF IT DOESN’T GO TO PLAN. HOPEFULLY THE ROLLABLE CONTINUES IN THAT VEIN.I LOVE THE CONCEPT. I LOVE HAVING A PHONE THAT’S ALSO A TABLET WHEN I NEED TO BE, BUT THE EXECUTION COULD BE CLEANER. I HOPE THAT IT — I HOPE LG HAS LIKE THE CAHONES BASICALLY TO STICK WITH IT, BECAUSE IT’S PROBABLY NOT GOING TO SELL. >> MOST LIKELY, I FEEL LIKE 95% OF THINGS THEY COME ONE NEVER GO ANYWHERE BUT WE KIND OF NEED THE BIG COMPANIES LIKE LG AND SAMSUNG TO TAKE THE BIG SWINGS AND HITS EARLY ON BECAUSE IT’S HARD TO KNOW WHAT’S GOING TO SUCCEED. ALSO, YOU KNOW, WITH THE GEEK SIDE OF ME, I WISH LG WAS RUNNING LIKE A REALITY SHOW OR SOMETHING OF THIS AND IT SEEMS LIKE EVERY WEEK WHAT CRAZY IDEA DO WE HAVE NOW? IT FOLDS UP LIKE A TRIANGLE. I WANT TO SEE THE REALITY SHOW BECAUSE I THINK THAT WOULD BE A LOT OF FUN JUST TO SEE A COMPANY LIKE LG REALLY DIVE INTO A LOT OF THE PROBLEMS. YOU KNOW? THAT WOULD BE SOMETHING. I WISH THEY WERE DOING THAT WITH THIS PROJECT. >> THAT WOULD BE SUCH A GREAT THING TO SEE.BECAUSE LG GETS ITS REPUTATION OF LIKE KIND OF DOING WHATEVER IT WANTS WITH SMARTPHONES AND, YOU KNOW, SOMETIMES IT TAKES THE FEEDBACK, OTHER TIMES IT DOESN’T. HAVE THE REPUTATION OF BEING ALOOF AND INFECTUAL. BUT IF WE HAD THE REALITY SHOW AND SEEING HOW SERIOUSLY PEOPLE ARE TAKING REALLY WEIRD IDEAS, I THINK EVERYONE WOULD WALK AWAY LIKING LG AS A COMPANY A WHOLE LOT MORE. >> A REALITY SHOW HOSTED BY THAT WEIRD CHARACTER THEY CREATED FOR THE PRESS CONFERENCE. >> OH, MY GOD, YOU DIDN’T SEE THIS. I WAS SORT OF WATCHING THE STREAM WITH ONE EYE AND TAKING NOTES WITH THE OTHER EYE SO IT’S A WEIRD, NOT GREAT SITUATION FOR ME. WHEN I SAW — RAYA KEEN, OH, THEY GOT A COOL PERSON TO TALK ABOUT THE V-SANITIZING ROBOT.TURNS OUT SHE’S NOT REAL. I DID NOT PICK UP ON IT. >> SHE HAS AN INSTA-ACCOUNT. SHE’S AS REAL AS ANY OTHER YOUNG, YOU KNOW, CONNECTED PERSON IS. OKAY? I BELIEVE IN HER. >> LOOK, HAVING BEEN SUCCESSFULLY FOOLED BY LG AND IN FAIRNESS TO ME, LIKE RIGHT, I HAD THE STREAM GOING IN THE SMALL WINDOW. PLAUSIBLE DENIABILITY, I’M NOT A COMPLETE HUMAN IDIOT. DID NOT SEE THAT ONE COMING THAT DIDN’T CLICK FOR ME THAT WAS A REAL PERSON. I DON’T KNOW. IT DIDN’T SEEM CLOSE ENOUGH AT FIRST GLANCE AND REALLY THAT’S ONE OF THE BIG HURDLES FOR SORT OF AI INFLUENCERS AND VIRTUAL INFLUENCERS TO CROSS. LIKE WE’RE SEEING V2 AND VIRTUAL INFLUENCERS REALLY STARTING TO MAKE THEIR MARK ON CULTURE AS A WHOLE. I DID NOT UNDERSTAND OR RESPECT THAT LG IS WORKING ON THIS.BUT HEY, CULTURE IS ONE OF SOUTH KOREA’S GREATEST EXPORTS SO IF LG CAN BRING THE CRAZY VIRTUAL STUFF ON THE REST OF THE WORLD, GO FOR IT. >> SURE. I KNOW HOW THIS ENDS. I WANT MY SHARON APPLE — >> YES. SHARON APPLE. >> YES. I THINK THAT WOULD BE A LOT OF FUN. I’M NOT SURE WHY MORE COMPANIES ARE PURSUING THIS BECAUSE IT’S WHAT THE ANIME PEOPLE WOULD BE INTO. SEE WHAT’S HAPPENING WITH RHEA KEANE.LG WENT OVER A COUPLE OF THINGS. THAT LOOKS LIKE IT COULD BE UM – USEFUL FOR HOTELS, I GUESS. MENT — >> THE ONE I SAW WAS THE UV SANITIZING ROBOT THAT RHEA KEANE WAS TALKING ABOUT. SO YEAH, THAT’S JUST LIKE — APPARENTLY THEY ANNOUNCED THIS AT THE END OF LAST YEAR. I THINK THEY — THE ORIGINAL INTENT MIGHT HAVE BEEN FOR THIS TO BE A RESTAURANT ROBOT. >> RIGHT. >> AND LIKE SANITIZES SURFACES S A PERSON IT JUST SORT OF SCUTTLES OUT OF THE WAY OR ALLOWS ITSELF TO BE MOVED BY SOMEONE AT WHATEVER ESTABLISHMENT IS USING THIS SANITIZING ROBOT. LOOK, YEAH, SURE. LG HAS HAD SOME HISTORY WITH ROBOTS. ARGUABLY NOT AS MUCH AS OTHERS BUT, YEAH, I’LL TAKE ONE OF THESE. LIKE I WOULD HAVE THIS IN MY APARTMENT IF I COULD. >> HEY, LET ME TELL YOU, HAVING A ROBOT VACUUM IS SUPER HELPFUL ON MANY LEVELS IF YOU’RE LAZY LIKE ME BUT YOU WANT YOUR FLOORS CLEANED. I’M GLAD THEY’RE GETTING CHEAP. I KNOW THEY HAVE A COUPLE.WE HAVE A COUPLE MINUTES LEFT, “V,” BUT HOW ARE YOU FEELING ABOUT WHAT LG IS DOING THIS YEAR AND, YOU KNOW, WHAT WOULD YOU LIKE TO SEE MORE FROM THEM? YOU KNOW, THEY ANNOUNCED SOME NEW LG GRAM LAPTOPS. WE DON’T TALK ABOUT THEM A LOT, BUT THEY’RE SUPER LIGHT. >> I THINK MORE THAN ANYTHING, WHAT I’D LIKE TO SEE IS A MORE COHESIVE FABRIC CONNECTING THE DEVICES. I THINK WHAT’S REALLY HEARTENING TO SEE ABOUT LG IN THIS CASE IS SEEING SORT OF THE TENDRILS, SOME OF THE THREADS STARTING TO COME TOGETHER.THEY MENTIONED FOR INSTANCE, HOW THE THINK Q APP CAN PAIR WITH THE APPLIANCES. THIS IS A WEIRD EXAMPLE BUT I BELIEVE WHAT LOOKED LIKE FOOD PACKS — I MIGHT HAVE MISSED BUT WHAT LOOKED LIKE FOOD PACKS FROM NESTLE AND KRAFT HEINZ THOSE ARE SENT TO THE HOME. THE APP ON YOUR PHONE SENDS THE COOKING INSTRUCTIONS FOR THAT PARTICULAR FOOD PACK OR WHATEVER TO YOUR OVEN OR MICROWAVE. LIKE YOU’RE STARTING TO SEE LG WEAVE THIS FABRIC MORE THOROUGHLY. I DON’T THINK IT’S THERE YET AND I THINK WHAT’S REALLY IMPORTANT FOR NEXT FEW YEARS IS LG LOCKING THAT DOWN. AT LEAST AS BEST IT CAN. >> I’M SURPRISED THAT LG HAS SO MUCH MORE TO SHOW US BECAUSE WE’RE COMING OFF OF 2020.A YEAR WHEN A LOT OF US WERE IN LOCKDOWN, WERE NOT WORKING IN THE OFFICE. YOU KNOW, EVEN THOUGH — I’M SURPRISED LIKE HEY, LG IS STILL PUMPING OUT NEW PRODUCTS. NOT REALLY IMPORTANT IN THE GRAND SCHEME OF THINGS BUT IMPRESSIVE I GUESS. DO YOU EXPECT THEM TO KIND OF RAMP THINGS UP BECAUSE THIS FOLDABLE PHONE, HOW FAR AWAY DO YOU THINK THAT IS? A YEAR FROM NOW, TWO YEARS FROM NOW? >> I HAVE NO CONCRETE INFORMATION. BUT I WOULD BE WILLING TO BET THAT ROLLABLE PHONE HAPPENS THIS YEAR. >> LIKE END OF THE YEAR TYPE THING, YEAH. >> YEAH. I WOULD — YEAH. YEAH. AT THE LATEST. THIS COULD EASILY BE LIKE A LATE SUMMER/FALL RELEASE. I CAN SEE THAT HAPPENING FOR SURE. >> I DO WONDER IF LIKE OUR RELEASE FROM, YOU KNOW, THE PANDEMIC AND AFTER EVERYBODY GETS VACCINATED, THINGS ARE SAFER, ARE PEOPLE GOING TO GO CRAZY AND SPLURGE ON LIKE THE THINGS THAT WILL LET THEM BE OUTSIDE, BUT STAY CONNECTED TO, BECAUSE WE WON’T WANT TO BE STUCK INSIDE OUR HOMES FOR M MANY — FOR MUCH LONGER TOO.SO LG WILL HAVE BETTER MOBILE TECH BECAUSE MAYBE THERE WILL BE A RUSH ON NEWER, BETTER SMARTPHONES OR SPENDING MORE TIME, YOU KNOW, USING OUR CELLULAR CONNECTIONS RATHER THAN STUCK AT USING OUR ISPs. I DON’T KNOW, HARD TO TELL. YOU KNOW, AS OUR FIRST — LG IS ALWAYS OUR FIRST CES PRESS CONFERENCE AND IT’S THE THING THAT WE HAVE TO NORMALLY WAKE UP, REALLY GET GOING FOR THE SHOW. AND THIS YEAR, NOT TOO MANY SURPRISES BUT I STILL THINK IS A GOOD SHOWING FOR LG. WE’RE ALSO TALKING WITH LG ONE OF THEIR HOME ENTERTAINMENT EXECUTIVES TIM MELASSY LATER THIS AFTERNOON AND IF YOU WANT TO HEAR ABOUT THE OLED TVs TUNE INTO THAT. THAT’S GOING TO BE AROUND I BELIEVE 3:00 P.M. EASTERN. YEAH. COOL. SO THANK YOU SO MUCH, EVERYBODY, FOR JOINING US. THANK YOU, CHRIS VELAZCO. I HOPE YOU’RE DOING WELL AND WHAT ARE WE LOOKING FORWARD TO? WHAT IS NEXT FOR US HERE AT THE CES LIVE SHOW? >> WE’RE MOVING INTO THE SAMSUNG PRESS CONFERENCE.>> OH, BOY. THIS IS THE ONE WE ALWAYS LOVE. THANK YOU FOR JOINING US. LET’S SEE WHAT SAMSUNG IS COOKING. >> HELLO, WELCOME TO CES 2021. OUR WORLD LOOKS DIFFERENT AND YOU HAVE BEEN FACED WITH A NEW REALITY. ONE WHERE AMONG OTHER THINGS. YOUR HOME HAS TAKEN ON A GREATER SIGNIFICANCE. BUT TOGETHER, WE FOUND NEW WAYS TO CONNECT. VIDEO CALLS WITH RELATIVES. VIRTUAL PROBLEM SOLVING WITH TEACHERS. AND MAYBE EVEN REINSTATING DINNER TIME WITH THE WHOLE FAMILY. BUT WHAT IF THE HOME HAD THE TECHNOLOGIES IN IT WERE ACTUALLY BUILT AROUND YOU? AT SAMSUNG, WE’RE ALWAYS FINDING WAYS TO DO JUST THAT. AND TODAY, WE’RE GOING TO SHOW YOU HOW WE’RE BUILDING THAT FUTURE, ONE, WHERE YOU CAN LIVE BETTER IN YOUR OWN UNIQUE WAY.WE THINK THAT WITH THE RIGHT TECHNOLOGY WE’RE READY FOR A BETTER NORMAL. LET’S TAKE A LOOK. >> MAKING BETTER CHOICES FOR ME. >> GETTING BETTER TAKE AFTER TAKE. >> HAVING BETTER SUPERPOWER. >> OR SUPER INTELLIGENCE. >> COMING UP WITH BETTER IDEAS. >> DOING WHAT’S BETTER FOR THE PLANET. >> SO WHAT DO YOU THINK? >> WAY BETTER. BETTER THAN LAST TIME. >> INTERACTING WITH MY FANS BETTER. >> MAKING THE FUTURE SIMPLY BETTER. THAT’S BETTER >> THIS IS WHAT WE ENVISION. TECHNOLOGY THAT HELPS YOU, THAT WORKS ALL AROUND YOU.THAT DOESN’T COMPLICATE LIFE BUT MAKES IT BETTER. OUR INNOVATIONS ARE DESIGNED TO PROVIDE MORE PERSONAL AND MORE INTUITIVE EXPERIENCES THAT EXPRESS YOUR PERSONALITY. IT’S THAT INSPIRATION AND OUR FOCUS ON YOU THAT LED US TO OUR FRIDGE LINEUP CALLED BESPOKE. WE STARTED WITH A SIMPLE IDEA. TO GIVE YOU THE ABILITY TO CHANGE THE COLOR AND TYPE OF YOUR FRIDGE. CUSTOM FIT TO YOUR LIFESTYLE. NOW WE’RE EXPANDING ON THAT INSPIRATION TO BRING BESPOKE TO THE U.S. FOR FIRST TIME. COME AND SEE. SMELLS SO GOOD. INTRODUCING THE ALL-NEW FOUR DOOR FLEX BESPOKE. IT COMES WITH EVEN MORE WAYS TO CUSTOMIZE YOUR KITCHEN AND BESPOKE WILL BE AVAILABLE IN NORTH AMERICA THIS COMING SPRING. BEHIND THIS DOOR IS A BRAND-NEW BEVERAGE CENTER WHICH GIVES YOU QUICK ACCESS TO THE WATER DISPENSER AND AN AUTOMATICALLY FILLED WATER PITCHER THAT’S READY WHEN YOU NEED IT. THE FOUR DOOR BESPOKE HAS A FLEX ZONE AND UPGRADED CRISPERS WITH TELL TEMPERATURE CONTROL. NO MORE FROZEN VEGGIES BECAUSE THE FRIDGE WAS TOO COLD. YOU CAN STORE EVERYTHING THE WAY YOU NEED IT. NOW TODAY’S REALITY MEANS YOU NEED TO PERSONALIZED EXPERIENCES EVERYWHERE IN YOUR HOME.THAT’S BECAUSE YOUR LIVING SPACE HAS CHANGED. TODAY, IT’S PLACE TO TALK, HANG OUT, COOK AND MAYBE EVEN WORK OUT. WE THINK YOUR TV SHOULD REFLECT THESE CHANGES TOO. WITH THIS, IT’S A BOLD DESIGN A GALLERY-LIKE MODE AND BOTH PORTRAIT AND LANDSCAPE DISPLAYS. NOW WITH THE TERRACE, I CAN SIT ON A PATIO AND WATCH THE BIG GAME OR SEE CINEMA QUALITY CONTENT IN MY ROOM WITH THE PREMIERE. OUR LEADERSHIP IN TVs PUSHED US FURTHER TO THINK ABOUT HOW WE CAN INNOVATE WITH YOUR NEEDS AND REALITY IN MIND. THAT LED US TO THE LATEST BREAKTHROUGH IN OUR TV INNOVATE, THE ALL NEW 110 INCH MICRO-L.E.D. IF YOU REMEMBER THE WALL FROM 2018 WE BUILT ON THAT VISION TO CREATE THE MICRO-L.E.D.IT’S PURE RBG L.E.D. LIGHT SHOWS EVERY COLOR AND DETAIL THAT YOU HAVE COME TO EXPECT OUT OF SAMSUNG’S TVs. BUT THIS TIME, WE’RE GOING BEYOND GREAT PICTURE QUALITY. MICRO-L.E.D.s FITS SEAMLESSLY INTO YOUR SPACE AND IT’S JUST AS SMART AS OUR LATEST QLEDs. NEW FEATURES LIKE QUAD VIEW ALLOW YOU TO SPLIT YOUR SCREEN UP TO FOUR WAYS FOR VARIOUS CONTENT AND IT ALSO OFFERS MORE THAN 1 60 FREE CHANNELS AND CUSTOMIZED RECOMMENDATIONS WITH OUR UNIVERSAL GUIDE. MICRO-L.E.D. WILL BE AVAILABLE THIS COMING MARCH. TO LET YOU CUSTOMIZE YOUR LIVING SPACE IN A CUTTING EDGE NEW WAY. WHAT YOU HAVE JUST SEEN IS CUTTING EDGE TECH, CUSTOMIZABLE TO YOUR LIFESTYLE. YET WHAT YOU ALSO NEED IS PERSONALIZED SERVICES, ONES THAT RESPOND AND ADAPT TO YOUR DAILY ROUTINES.LET’S SEE HOW SMART THINGS COOKING CAN MAKE YOUR LIFE IN THE KITCHEN EVEN BETTER. >> OF COURSE, EXERCISE IS AN IMPORTANT PART OF WELLNESS TOO. OUR SAMSUNG HEALTH SMART TRAINER IS COMING TO ALL OF OUR 2021 TVs TO MAKE HOME TRAINING EASIER. CHECK OUT WHAT IT CAN DO. >> SPECIAL WORKOUTS. SOMETHING GOOD WHAT HAPPENED I REALLY WANNA GO OUT LET’S GET READY TO GO FUN AND COOL DAY I CAN FILL MY DAY WE’RE SO GOOD MAKE IT A FUN AND COOL DAY I CAN FILL MY DAY WE’RE SO GOOD >> MORE TO COME. FEEL SO GOOD, FEELS SO GOOD FEELS SO GOOD HEY HEY HEY FEELS SO GOOD FEELS SO GOOD BODY EVERY DAY, >> PRETTY NEAT, RIGHT? I FEEL LIKE I HAVE DONE A WORKOUT JUST BY WATCHING THEM. THANK YOU. DON’T YOU JUST LOVE BOT HANDY? SEE YOU SOON. NOW, I’M OFTEN ASKED TO EXPLAIN ARTIFICIAL INTELLIGENCE OR AI.FOR MANY YEARS INDTALK ABOUT ALGORITHMS, MACHINE LEARNING AND EVEN NEURAL PROCESSING. IT’S BEEN A COMPLICATED ANSWER FOR A LONG TIME. BUT TODAY, AI IS MUCH MORE. IT’S ABOUT BEING MORE PERSONAL AND PREDICTIVE. IT’S ABOUT BENEFITING YOU EVERY DAY BY BEING A CORE PART OF THE PRODUCTS AND SERVICES YOU ENJOY. AI IS A TRANSFORMATIONAL TECHNOLOGY. WHEN AI IS INVOLVED IT CREATES SOMETHING ENTIRELY NEW. SO MUCH SO THAT MAYBE IT COULD BREATHE NEW LIFE INTO SAY THE MONA LISA. WHAT YOU SEE HERE IS A NEURAL AVATAR BUILT OFF JUST ONE IMAGE. MADE POSSIBLE BY AI. AND THIS TYPE OF CUTTING EDGE TECHNOLOGY IS COMING TO LIFE IN AND AROUND YOUR HOME. LET’S SEE IT IN ACTION. EARLIER, WE TALKED ABOUT OUR HERITAGE OF TV LEADERSHIP. WELL, WE’RE ALSO APPLYING AI TO MAKE THE CONTENT YOU WATCH BETTER. THAT’S WHAT WE’RE DOING WITH AI UPSCALING WHICH TAKES HD CONTENT ON YOUR TV AND TURNS IT INTO 8K QUALITY WITH A QUANTUM AI PROCESS.IT CAN CHANGE THE WAY YOU DO EVERYDAY CHORES. SAMSUNG WASHERS LEARN HOW YOU DO YOUR LAUNDRY GIVING YOU CUSTOMIZABLE PREFERENCES TO MAKE IT A SNAP. ANOTHER WAY WE’RE BRINGING AI TO YOU IS WITH A COOL NEW HOME DEVICE THAT I’M EXCITED TO INTRODUCE FOR FIRST TIME TODAY. CES MEET JET BOT 90 PLUS. IT USES OBJECT RECOGNITION CLASSIFY OBJECTS.NTIFY AND – AND DECIDE THE BEST CLEANING PATH. IT WILL CLEAN CLOSE TO OBJECTS LIKE TOYS BUT STAY AWAY FROM FRAGILE ITEMS LIKE VASES. THIS IS POSSIBLE WITH SENSORS AND WITH 3D SENSORS TO RECOGNIZE THE SMALLEST OBSTACLES. pNO MORE OR SOCKS. JET BOT 90 AI PLUS COMES WITH A CAMERA. SO WHILE IT KEEPS YOUR HOME CLEAN, YOU CAN CHECK IN ON YOUR FURRY FRIENDS TOO. THIS IS MY DOG. TOBY. [ MEOW ] [ BARKING ] OOPS. YOU’RE MAKING TROUBLE AGAIN.>> STARTING TO CLEAN. >> STARTING TO CLEAN AGAIN. WARNING, AN OBSTACLE. >> FINISHED CLEANING. RETURNING TO THE STATION. >> AH. I FEEL KIND OF RELIEVED NOW. THAT WAS PRETTY COOL. OUR SMART THINGS PET USES THE AI TECHNOLOGY CAMERAS AND SENSORS IN JET BOT 90 AI PLUS FOR A FIRST OF ITS KIND PET CARE SERVICE. FROM REAL TIME BARKING ALERTS TO CUSTOMIZED PET SERVICES VIA THE SMART THINGS APP. KEEP AN EYE OUT FOR JET BOT 90 AI PLUS COMING TO THE U.S. WITHIN THE FIRST HALF OF THIS YEAR. ROBOTS LIKE JET BOT AI PLUS ARE BRINGING NEXT LEVEL AI INTO YOUR HOME. MAYBE FOR THE FIRST TIME.BUT THIS ISN’T THE FIRST TIME WE HAVE SHOWN YOU ROBOTS AT CES. SAMSUNG HAS BEEN CONTINUOUSLY IMPROVING OUR ROBOTICS INCLUDING MANY TYPES OF BOT RETAIL TO HELP, ASSIST AND GUIDE YOU IN PLACES LIKE MALLS AND RESTAURANTS WHEN IT’S SAFE TO BE THERE AGAIN. AND FOR THE GEMS, THE EXOSKELETON YOU MIGHT REMEMBER FROM LAST YEAR, WE’VE MADE IMPROVEMENTS TO THE WEARABILITY AND EFFICIENCY. TODAY, IT IS USED IN PROGRAMS AND WE’RE CONTINUING TO INVEST IN GEMS TO BRING IT TO YOU SOON. ROBOTICS COMBINED SAMSUNG’S INNOVATIVE HARDWARE AND CUTTING EDGE AI SOFTWARE. TO CREATE SOLUTIONS THAT BOTH CARE FOR YOU AND HELP YOU ALONG THE WAY. WHETHER YOU’RE AT HOME OR OUTSIDE OF IT. YOU ARE AT THE CENTER OF ALL OUR INNOVATIONS. NOW WE’RE GOING TO SHOW YOU WHAT THIS LOOKS LIKE IN A NOT TOO DISTANT FUTURE. FIRST, SAMSUNG BOT CARE USES AI TECHNOLOGY TO TAKE CARE OF ALL THE LITTLE DETAILS IN YOUR LIFE.BY RECOGNIZING AND UNDERSTANDING YOUR BEHAVIORS. TO BE A BETTER ROBOTIC ASSISTANT AND A COMPANION. >> YOU HAVE BEEN ON YOUR COMPUTER TOO LONG. HOW ABOUT STRETCHING AND TAKING A SHORT BREAK. >> YOUR CONFERENCE CALL IS SCHEDULED IN A FEW MINUTES. >> BOT CARE KNOWS YOUR SCHEDULE AND YOUR HABITS AND CAN REMIND YOU OF THE CONFERENCE CALL YOU HAVE WITH COLLEAGUES COMING UP IN 15 MINUTES. NOW REMEMBER THE BOT YOU SAW IN OUR STUDIO EARLIER? THAT WAS BOT HANDY, THE ROBOT THAT CAN GRAB OBJECTS. BECOMING AN EXTENSION OF YOU, IN THE KITCHEN, IN THE LIVING ROOM AND ANYWHERE ELSE YOU MAY NEED THAT EXTRA HAND IN YOUR HOME. BOT HANDY, LET’S SHOW THEM WHAT YOU’VE GOT.BOT HANDY USES AI TO UNDERSTAND OBJECTS. LIKE A GLASS CUP OR A CERAMIC PLATE. TAKING NOTE OF THEIR SHAPE AND MATERIALS TO WORK AS YOUR TRUSTED PARTNER. BOT HANDY CAN MOVE AROUND AND DO THINGS LIKE SET THE TABLE OR PUT AWAY GROCERIES. IT FLIPS THE SCRIPT ON WHAT A ROBOT IN YOUR HOME COULD LOOK LIKE. GOOD JOB. SO DID YOU GET A GOOD LOOK? EACH OF THESE ROBOTS ARE BUILT WITH YOU IN MIND BUT THIS IS JUST A GLIMPSE INTO THE FUTURE WE SEE. ROBOTICS AND AI ADAPTING TO YOU AND HELPING YOU DO THINGS MORE EASILY AT HOME AND OUTSIDE OF IT. WE’RE HARD AT WORK TO BRINGING YOU NEXT GENERATION INNOVATION WITH AI AS THE CORE ENABLER FOR YOUR BETTER TOMORROW. >> HEY, EVERYONE, I THINK WHAT NEEDS TO BE ADDRESSED FAST WOULD BE INEQUALITY. >> FOR ME THE FUTURE IS A PLACE WHERE WE CAN FOLLOW WHAT WE LOVE. >> I THINK SCHOOLS AND EDUCATION CAN LEARN FROM THE COMMUNITY. >> TO SEE THE REPRESENTATION OF ALL PEOPLE GIVES HOPE. >> IT’S REALLY ABOUT FINDING INNOVATIONS WITHIN GREEN TECHNOLOGY. >> IT’S AT THE HEART OF EVERYTHING. >> BEFORE WE TRY TO CHANGE WHAT WE SEE IN FRONT OF US, WE NEED TO FOCUS ON OUR OWN PERSONAL DEVELOPMENT. >> THERE’S SO MUCH TO LEARN. >> TECHNOLOGY — >> WE CAN FOLLOW WHAT WE LOVE. THAT’S WHEN IT STARTS. >> WE NEED TO WORK TOWARD A MORE SUSTAINABLE WORLD. >> OKAY. SO YOU HAVE SEEN NEW TECHNOLOGY, PERSONALIZED PRODUCTS, ROBOTICS AND AI. BUT AS YOU HAVE JUST HEARD, WE NEED TO DO MORE TO BUILD A SUSTAINABLE FUTURE. THE NEXT GENERATION IS ASKING FOR US TO HAVE A MORE MINDFUL RELATIONSHIP WITH THE ENVIRONMENT, OUR SOCIETY AND HUMANKIND.IT’S CLEAR WHAT WE CAN’T JUST TACKLE ONE OR TWO ISSUES. WE NEED A HOLISTIC SOLUTION AND THAT’S OUR GOAL AT SAMSUNG. SO TO START, WE HAVE ASKED OURSELVES WHAT HAVE WE DONE SO FAR FOR PEOPLE, FOR SOCIETY AND FOR THE ENVIRONMENT? AND HOW CAN WE DO BETTER? FIRST OF ALL, WE BELIEVE IN OUR NEXT GENERATION’S POTENTIAL. THEY HOLD THE KEY TO CREATING REAL MEANINGFUL CHANGE IN THE WORLD. SO OVER THE PAST DECADE, PROGRAMS LIKE SAMSUNG TOMORROW AND SAMSUNG INNOVATION CAMPUS HAVE SPARKED NEW WAYS OF THINKING. WE’VE WORKED TO MAKE OUR PRODUCTS AND SERVICES INCLUSIVE SO EVERYONE CAN HAVE ACCESS TO TECHNOLOGY. FEATURES LIKE OUR AUTOMATIC SIGN LANGUAGE ZOOM ASSIST THOSE WITH HEARING CHALLENGES. AND OUR SEE COLORS APP HELPS YOU TO SEE BILLIONS OF COLORS. WE HELP FIND WAYS TO STAY HEALTHY IN OUR NEW CONSTANTLY CONNECTED LIFESTYLES. SAMSUNG’S DIGITAL WELL-BEING IS HERE TO HELP YOU TAKE CONTROL AND BETTER MANAGE YOUR TIME. OF COURSE, WE CAN’T FORGET ABOUT OUR PLANET. TODAY WE’RE BUILDING INNOVATIVE PRODUCTS AND TECHNOLOGY WITH SUSTAINABILITY AT THE CORE TO ENSURE THAT THE NEXT GENERATION CAN ENJOY A GREEN PLANET. TO START, WE HAVE PUT SUSTAINABILITY AT THE HEART OF SOME OF THE MOST POPULAR PRODUCTS.AI POWERED WASHING MACHINES, OPTIMIZE WATER AND WASH CYCLES CHANGING WATER, OUR BESPOKE REFRIGERATORS LET YOU UPDATE THE DESIGN AND FUNCTION OF YOUR FRIDGE TO RESPOND TO LIFESTYLE CHANGES INSTEAD OF BUYING A NEW ONE. WE WILL BUILD A TV REMOTE OUT OF RECYCLED PLASTIC THAT CAN CHARGE SOLAR OR INDOOR LIGHTING REDUCING BATTERY WASTE. AND OUR ENERGY SAVING MEMORY SOLUTIONS SIGNIFICANTLY REDUCE POWER CONSUMPTION. APPLYING OUR SSDs AND D RAM IN ALL DATA CENTERS CAN POWER ENOUGH HOME IN CALIFORNIA FOR A MONTH.HOME EDUCATION PROGRAMS TO SUSTAINABLE PRODUCTS AND SERVICES, WE’RE CONSTANTLY THINKING OF USING OUR TECHNOLOGIES TO BREAK BARRIERS FOR A BETTER FUTURE. AS WE LOOK AHEAD WE’LL CONTINUE TO PUT PEOPLE, SOCIETY AND THE PLANET AT THE CENTER OF EVERYTHING WE DO. >> AS WE THINK ABOUT SUSTAINABILITY, PERHAPS THE BIGGEST CHALLENGE FACING HUMANKIND IS TO COEXIST WITH NATURE. IF WE WANT TO FLOURISH, NATURE MUST FLOURISH TOO. AND THE TECHNOLOGY INDUSTRY HAS A SIGNIFICANT ROLE TO PLAY. THERE IS WASTE AROUND THE WORLD FROM TECHNOLOGY AND ITS PACKAGING. THE GOOD NEWS? COMPANIES ARE WORKING TO CHANGE TO REDUCE PACKAGES AND CRITICAL PROGRAMS LIKE UPCYCLING IN WHICH THEY’RE USED AS BUILDING BLOCKS FOR ENTIRELY NEW DEVICES AND SERVICES.SAMSUNG’S GALAXY UPCYCLING PROGRAM RE-IMAGINES USED PHONES INTO NEW ROLES. FOR EXAMPLE, LAST YEAR, SAMSUNG CREATED PORTABLE EYE EXAM DEVICES WITH GALAXY PHONES FOR ORGANIZATIONS IN NEED. THE GALAXY UPCYCLING PROGRAM HAS WON AWARDS FOR ITS INNOVATIVE APPROACH FROM THE U.S. ENVIRONMENTAL PROTECTION AGENCY. IT ENCOURAGES TECHNOLOGY TO SOLVE OUR SOCIAL NEEDS WHILE LENGTHENING PRODUCT LIFECYCLES AND REDUCING WASTE. IT’S A RECOGNITION OF OUR NEED TO TAKE RESPONSIBILITY AND BE IN HARMONY WITH NATURE. >> THANK YOU. HOW ABOUT WE TAKE A CLOSER LOOK AT ANOTHER PIECE OF THE UPCYCLING PROGRAM? LAST YEAR, SAMSUNG UNVEILED ITS ECOPACKAGING WHERE TV BOXES WERE REPURPOSED AS SMALL SCALE PIECES OF FURNITURE. THESE EFFORTS WON THE INNOVATION AWARD AT CES 2020 AND I’M PLEASED TO ANNOUNCE WE PLAN TO USE ECO PACKAGING IN OUR PRODUCTS IN 2021. WE WANTED TO FIND A WAY FOR YOU TO PLAY A BIGGER PART IN UPCYCLING TOO SO THIS YEAR WE’RE UPDATING THE SOFTWARE IN USED GALLERY PHONES AND LAUNCHING A NEW PROGRAM CALLED UPCYCLING GALAXY AT HOME. YOU CAN FIND OUT HOW TO REPURPOSE IT FOR HOME DEVICES.FOR EXAMPLE, YOU CAN UPCYCLE A GALAXY INTO THE CHILD CARE TOOL. SINCE IT’S IN THE PHONE, MONITOR THE AUDIO AROUND YOUR BABY AND SEND AN ALERT IF IT HEARS CRYING. HELPING YOU SLEEP EASY. AND YOUR PETS BENEFIT TOO. THE GALAXY CAN BECOME A LONG DISTANCE REMOTE SO YOU CAN TURN ON THE LIGHTS IF YOUR PET IS HOME ALONE. AND WITH SAMSUNG SECURITY FEATURES ALREADY BUILT IN, YOU CAN CREATE A DIGITALLY SAFE HOME TOO. THROUGH THESE PROGRAMS WE WANT TO INSPIRE YOU TO LIVE MORE SUSTAINABLY. ALLOWING PEOPLE WHO WANT TO PARTICIPATE DO THEIR PART IN HELPING OUR PLANET. I’M SO EXCITED TO BE PART OF AN INITIATIVE THAT IS REDEFINING SUSTAINABILITY IN TECH AND THE ROLE YOUR DEVICES PLAY TODAY AND TOMORROW. THIS IS OUR VISION OF A BETTER, MORE INCLUSIVE AND SUSTAINABLE FUTURE. WE’RE WORKING TOWARDS IT EVERY DAY. TAKE MY HAND AS WE GO TOGETHER NOW TOMORROW TAKE ALL THE WORLD FOR A BETTER CHANGE SO HOLD >> WHAT WE HAVE SHARED TODAY IS HOW AFTER A YEAR OF ABRUPT CHANGE SAMSUNG CAN HELP US ALL WORK TOWARD A BETTER, BRIGHTER FUTURE.THROUGH NEXT GENERATION TECHNOLOGIES. WHILE SAMSUNG’S TECHNOLOGIES CAN HELP MAKE IT HAPPEN, IT’S YOUR RESILIENCE, YOUR VERSATILITY THAT WILL SHAPE THE WORLD WE LIVE IN AND MAKE IT BETTER FOR GENERATIONS TO COME. AT OUR IMPACT EVENT LATER THIS WEEK WE’LL SHOW YOU MORE PRODUCTS THAT PUSH US TOWARD THIS VISION AND TOGETHER WE BELIEVE WE CAN BUILD A BETTER NORMAL FOR ALL. THANK YOU AND HAVE A GREAT CES. >>> GOOD MORNING, WELCOME BACK TO ENGADGET’S CONTINUING LIVE COVERAGE OF CES 2021.I’M CHRIS VELAZCO. I WANTED TO MENTION APOLOGIES FOR THE AUDIO ISSUES WE HAD HAD DURING THE LG CONVERSATION AND THANKS TO EVERYONE FOR POINTING THAT OUT. IT WAS PROBABLY MY MISTAKE. ANYWAY, LG AND NOW THE SAMSUNG PRESS CONFERENCES ARE DONE, AND JOINING ME IS WHAT SAMSUNG ANNOUNCED AND RENOUNCED IS CHERLYNN LOW. >> THAT WAS FUN. >> THIS YEAR IS NO DIFFERENT. REALLY QUICKLY, JUST OFF THE TOP, WHAT STOOD OUT FOR YOU IN THIS PRESS CONFERENCE? >> I THINK THE AI JET BOT STOOD OUT FOR ME I WAS TAKEN BY SURPRISE BY THAT THERE WAS NO MENTION OF TVs AT ALL.SAMSUNG HAS ALREADY ANNOUNCED MOST OF THEIR TV NEWS, JANUARY 6th, I BELIEVE, BUT I THOUGHT THEY’D BRING IT UP, SHOW US SOME OF IT. I MUST HAVE MISSED IT IF IT HAPPENED BUT THEN THERE WERE DOGS AND CATS SO THAT WAS FUN. BUT YOU SAW THE JET BOT IN PERSON, “V.” CAN YOU TELL US MORE ABOUT IT? >> SURE CAN. BUT REALLY QUICKLY, SAMSUNG DID NAME CHECK AT LEAST THE MICRO-L.E.D. TV THE ONE BASED ON THE WALL WE SAW LAST WEEK SO THEY DID BRIEFLY RUN THROUGH SOME OF THE TV INNOVATIONS BUT FOR THE MOST PART THIS WAS A VERY DIFFERENT PRESS CONFERENCE THAN LG. LG PURELY PRODUCT FOCUSED WITH THIS PRESS CONFERENCE SAMSUNG DECIDED TO TAKE A BIT OF A STEP BACK AND TALK ABOUT THE LARGER ROLE AS AN — AS AN ELECTRONICS PROVIDER IN A WORLD LARGELY CHANGING. TO THE JET BOT, ONE OF THE MANY ROBOTS IT SHOWED OFF THIS MORNING DURING THE CES PRESS CONFERENCE. I FIND A LOT OF JOY PERSONALLY IN JUST LIKE PUTTERING AROUND MY APARTMENT AND MAKING SURE IT’S CLEAN. IT DOESN’T HAPPEN OFTEN, BUT I DO ENJOY DOING IT.WHAT’S NICE ABOUT THE JET BOT AS SAMSUNG POINTED OUT THE MULTITUDE OF SENSORS AND THE KIND OF INTELLIGENCE BEHIND IT. IT HAS A LIGHT “R” FOR THE WIDE RANGE SENSING AND THEY’RE WORKING IN TANDEM NOT ONLY HELPING IT FIGURE OUT THE BEST PATH TO CLEAN YOUR APARTMENT BUT TO FIGURE OUT HOW TO TACKLE SOME OF THE STUFF IN FRONT OF IT. IF IT SEES A PHONE CORD OR A SOCK AS THEY SAY, IT WILL SEE THAT AND DECIDE, YOU KNOW WHAT, I’M NOT GOING TO DESTROY EITHER OF THOSE THINGS. I’M GOING TO SWERVE AROUND IT. IF IT SEES SMALLER DEBRIS, SOMETHING SMALL OR ROUND LIKE CEREAL OR DOG FOOD, IT WILL CLEAN UP THE MESS. WHEN WE TALKED ABOUT SAMSUNG ABOUT THE JET BOT 90 THEY DID SAY IT COULD IDENTIFY A DOG POOH AND AVOID THAT SO YOU DON’T GET THE TERRIFYING VIDEO OF THE ROOMBA AND TAKING IT ALL OVER THE ROOM. >> IT WAS CERTAINLY INTERESTING. FOR ME I’M LIKE YOU, I ENJOY GETTING INTO THE CORNERS MYSELF WITH A MOP OR CLOTH SOMETIMES AND CLEANING IT. BUT THIS JET BOT LOOKS LIKE IT’S A LOT SMARTER THAN SOME OUT THERE. THERE WAS ANOTHER ROBOT THAT SAMSUNG UNVEILED. THE BOT HANDY. I WAS PAYING ATTENTION TO THE LIVE CHAT WHILE THE KEYNOTE WAS GOING ON. EVERYBODY KIND OF, YOU KNOW, HAD IDEAS FOR WHAT THIS EXTRA HAND AT HOME COULD DO FOR YOU. BUT, BOY THE PURPOSES THAT SAMSUNG SAYS IT’S FOR, “V,” DO YOU THINK? DO YOU THINK THIS IS HELPFUL OR WILL IT GET IN THE WAY? >> I THINK IT DEPENDS ON YOUR CIRCUMSTANCES, I LIVE ALONE SO I FEEL LIKE AN EXTRA HAND MIGHT BE HELPFUL. BEFORE WE GET ANY FURTHER THOUGH, LET’S GET THIS OUT OF THE WAY. THIS IS CALLED THE BOT HANDY. NICE. NICE. WAY TO GO, SAMSUNG. YOU NEED TO WORK ON THAT. THAT NEEDS TO BE ADDRESSED BUT ANYWAY, JUST TERRIBLE BRANDING ASIDE, THIS DOES SEEM IF NOT EXACTLY PRACTICAL A STEP IN THE DIRECTION OF PRACTICALITY.IN CASE YOU MISSED THE BOT HANDY SPOT IN THE PRESS CONFERENCE, IT IS A ROBOT THAT BASICALLY HAS A ALL THE, CYLINDRICAL BODY WITH A FACE AND IT WILL MAKE COOL FACES AT YOU. AND WHAT’S MORE IMPORTANT THAN THE ARM ITSELF, THE INTELLIGENCE BEHIND THE ARM. IT USES SENSORS AND AI TO DETERMINE WHICH OBJECT IT’S BEING ASKED TO HOLD AND THE MATERIAL OF SAID OBJECT. SO IT WILL HANDLE A RUBBER BALL MUCH DIFFERENTLY THAN IT WOULD HANDLE IN THIS CASE A GLASS OR A CERAMIC PLATE. IN THOSE CASES YOU HAVE TO WORRY ABOUT PRESSURE AND BALANCE MORE THAN WITH A BALL.IT REMAINS TO BE SEEN HOW WELL THAT RECOGNITION AND THAT SORT OF INTERPRETATION OF THE VISUAL DATA WORKS. WE HAVE NOT SEEN BOT HANDY — I CAN’T WITH THIS NAME. I HAVE NOT SEEN BOT HANDY OUTSIDE OF A VERY CANDID DEMO, SO WHO KNOWS? BUT IT’S CUTE IN THE WAY THAT A LOT OF SAMSUNG’S ROBOTS TEND TO BE.THEY ALSO ANNOUNCED THE OTHER ONE AS YOU SAID THE BOT CARE WHICH IS SORT OF A SEQUEL TO WHAT WE SAW, SO WHAT CAN YOU TELL US ABOUT BOT CARE? >> I’M NOT UP TO CARE ON BOT CARE, AND I’M FOCUSED ON BOT HANDY TO BE HONEST. >> OKAY. >> I LIKE YOU, I LIVE ALONE, DO I — I LIKE DOING HOUSEHOLD CHORES MYSELF BECAUSE I’M VERY PARTICULAR ABOUT SOME OF THESE THINGS. THE WAY I WOULD DO SOME OF THE THINGS LIKE LOAD THE DISHWASHER, FOR EXAMPLE. I WOULD SAY PEOPLE IN THE CHAT, I WANT TO SHOUT OUT WE’LL TRY OUR BEST TO PAY ATTENTON TO THE CHAT. I WILL SAY, PEOPLE ARE ALREADY EXCITED AT THE IDEA OF THE JET BOT BEING ABLE TO CIRCUMVENT OR GO AROUND DOG POOP.BUT “V,” YOU TELL ME A BIT MORE ABOUT IT, BECAUSE I GOT SO CAUGHT UP WITH BOT HANDY WHEN SAMSUNG WAS EXPLAINING IT THAT I JUST GLAZED RIGHT THROUGH. >> BOT HANDY IS CHARMING IN QUITE A FEW WAYS AND BOT CARE TAKES IT IN SLIGHTLY DIFFERENT DIRECTION. THEY PEGGED IT TWO YEARS AS A ROBOT THAT PUTTERS AROUND AND MAKES FACES AT YOU, BUT THIS TIME IT’S A ROBOT THAT HAS A PRETTY INTIMATE UNDERSTANDING OF YOUR SCHEDULE, WHAT IT IS YOU NEED TO DO AND SORT OF USES AI TO REMIND YOU OF THINGS THAT MIGHT BE COMING UP BUT ALSO TO CHECK IN WITH YOU AS A PERSON.AS WE SAW IN THE PRESS CONFERENCE STREAM, BOT CARE ROLLED UP TO THE PERSON WHO SAID, HEY, YOU HAVE BEEN ON THE COMPUTER FOR A WHILE, YOU SHOULD GET UP. IT DOESN’T TEND TO THE HOUSEHOLD CHORES THE WAY THAT THE BOT HANDY, BUT TENDS TO THE PERSON’S LIFE AND MENTAL STATE. WHICH IS NICE. IT’S USABLE FOR PRESS CONFERENCE CALLS. IT WILL REMIND YOU OF A CONFERENCE CALL COMING UP IN THE SCHEDULE AND WHEN IT DOES COME UP, THE FACE TURNS INTO THE TABLET AND YOU CAN TALK TO THE OTHER PERSON VIA A CAMERA. IF IT WORKS THE WAY IT IS INTENDED TO, VERY COOL STUFF. WE HAVE NOT SAMSUNG PROVID A PROPER, VIABLE ROAD MAP FOR GETTING THE THINGS INTO HOMES JUST YET. >> I WANT TO SAY — I REMEMBER SEEING THE BOT CARE NOW THAT I HAVE GOT OVER THE SHOCK OF BOT HANDY, BUT A LOT OF THE THINGS THAT YOU JUST MENTIONED, REMINDING YOU TO GET UP AFTER YOU HAVE BEEN IDLE AT YOUR COMPUTER, REMINDING YOU AN UPCOMING APPOINTMENT IS FIVE MINUTES AWAY. IT SOUNDS LIKE A SMARTWATCH, BUT THE ROVING SCREEN AND THE ADOPTION OF THAT STILL ISN’T VERY HIGH.MY TAKE AT LEAST IS THAT A LOT OF THESE DEVICES THAT WE SEE OR THESE ROBOTS THAT SAMSUNG HAS TALKED ABOUT TODAY WILL MAKE MORE SENSE IN SPECIFIC ENVIRONMENTS. LIKE IT MIGHT BE MORE USEFUL IN THE HOSPITAL, NEXT TO THE PATIENT’S BED SIDE WHERE THEY NEED AN EXTRA HAND GETTING SOMETHING FAR AWAY OR OUT OF THEIR REACH OR KEEPING PEOPLE CONNECTED IN THE PATIENT CARE ENVIRONMENTS. I DON’T KNOW IT’S GOOD FOR THE HOME USE CARE YET, BUT I THINK THERE’S COMPELLING CASES FOR THE ROBOTS.>> THAT’S TRUE. TO SAMSUNG’S DETRIMENT IT ONLY TALKS ABOUT IT WITHIN THE CONTEXT OF HOME. AS YOU POINT OUT, I CAN TOTALLY SEE SOMETHING LIKE THE BOT CARE BEING USED IN THE RETIREMENT FACILITY OR SOMETHING. HEY, LET ME TURN MY FACE INTO THE SCREEN AND YOU CAN TALK INTO HER A LITTLE BIT. THESE ARE USE CASES THAT ARE NOT OPENLY DISCUSSED BY SAMSUNG, AT LEAST NOT WITHIN THE CES 2021 PRESS CONFERENCE.IT CAN DO ACTUAL GOOD AND THE FACT THAT THEY’RE CUTESY AND THEY HAVE THE ABILITY TO SALUTE YOU THAT ADDED PERSONALITY REALLY HELPS ESPECIALLY WITHIN THE CERTAIN CONTEXT LIKE THE RETIREMENT FACILITIES AND HOSPITALS. HAVING SOMETHING IN ADDITION TO BEING PRACTICAL AND FUNCTIONAL THAT IS ALSO KIND OF CUTE AND FUN. LIKE THAT’S GOT TO BE GOOD FOR THE EXPERIENCE AS WELL. >> I MEAN, HOPEFULLY IT DOESN’T ANNOY THE PEOPLE WHO ARE SUPPOSED TO BE TENDING TO. MY GRANDMOTHER IS IN A LONG TERM CARE FACILITY AND IS GETTING OVER SURGERY. I CAN SEE IN ROBOT BEING HELPFUL FOR ME BUT I DON’T KNOW HOW SHE’D TAKE IT TO JUST YET. THERE’S A LOT WE NEED TO KNOW ABOUT THE IMPLEMENTATION. I WANTED TO GET SOME HANDS ON TIME WITH ONE OF THEM, THE SAMSUNG HELP SMART TRAINER, AND I’M GOING KIND OF IN — GROUPING TOGTHER ALL OF THE AI-BASED THINGS BECAUSE, YOU KNOW, SAMSUNG DID MAKE A BIG SECTION ABOUT THE AI STUFF. BUT THE SMART HEALTH, SMART TRAINER, EVEN THOUGH IT’S NOT PART OF THE AI PACKAGE IS SORT OF USING AI, SO SAMSUNG HEALTH, FIRST OF ALL, THIS YEAR THE SMART TRAINER FEATURE THAT USES A THIRD PARTY CAMERA TO LOOK AT YOU AND COUNT THE JUMPING JACKS AND ACCESS YOUR FORM.IF YOU’RE NOT HOLDING YOUR PLANK RIGHT OR NOT SQUATTING PROPERLY IT WILL NOT COUNT THEM INTO THE NUMBER OF REPS. SMART TRAINER IS AVAILABLE WITH 24 DIFFERENT VIDEOS AT LAUNCH, IT WILL BE FITNESS BAR 3, JILLIAN MICHAELS. SO IT’S KIND OF LIMITED FOR NOW. BASED ON THE PRESENTATION AND THAT VERY — DESCRIBED BY THE GADGET TEAM AS KIND OF BLACK MIRROR LIKE, SORT OF A TRAILER, I’M NOT SURE HOW USEFUL IT WILL BE JUST YET BECAUSE A LOT OF THE ACTIONS THE COMPANY SHOWED WERE JUMPING JACKS, SQUATS, BURPEES, I DON’T KNOW HOW MUCH THEY HAVE WORKED ON. THE EXERCISES I TRIED OUT IN PARTICULAR WERE JUMPING JACKS AND SQUATS AND YEAH, IT WAS EFFECTIVE FOR THOSE. I’D LOVE TO SEE HOW IT BECOMES A MORE COMPREHENSIVE PACKAGE AND EXERCISE FORM IS KEY SINCE WE MOVE TO MORE AT HOME WORKOUTS, BUT IS THIS SOMETHING THAT INTRIGUES YOU AT ALL? >> LOOK, WE HAVE SPOKEN ABOUT HOME FITNESS IN THE CONTEXT OF COVID-19, SO THIS IS SOMETHING ON MY MIND.I’M CURIOUS THOUGH. I HAVE LIKE A LITTLE STATIONARY BIKE AND I HAVE THE APPS TO TELL ME TO DO THINGS, AND THIS IS A BIT MORE GUIDED. FOR ME, IT DEPENDS ON HOW SAMSUNG POSITIONS THIS. IF YOU’RE SUPPOSED TO SPEND TEN BUCKS A MONTH ON, ASSUMING YOU HAVE THE TV, MAYBE NOT. MAYBE NOT RIGHT OUT OF THE GATE. >> RIGHT. >> WOULD YOU REPLACE IT WITH SOMETHING LIKE THIS? >> BECAUSE THE CONTENT IS SO IMPORTANT AND THE CONTENT IS SO SPARSE RIGHT NOW, NO. AND ALSO REMEMBER YOU’LL HAVE TO BE THE ONE TO ATTACH A CAMERA TO YOUR TV. SO IN THE DEMO THAT I TOOK, IT WAS A LOGITECH WEBCAM PERCHED ON TOP OF THE SCREEN YOU CAN CONNECT ANY, YOU KNOW, CAMERA YOU PREFER WITH THE USB. BUT IT DOES REQUIRE THAT ADDITIONAL ACCESSORY THAT NOT EVERYONE MIGHT HAVE AND NOT EVERYONE IS COMFORTABLE OR WANTS A CAMERA WATCHING THEM WHILE THEY EXERCISE SO IT’S ENTIRELY UP TO YOU WHICH IS NICE.I THINK IT NEEDS TO BE EMBEDDED IN MORE CONTENT AND COMBINED WITH THE SOFTWARE IN THE WAY THAT THE GYM WORKOUT IS, BUT MORE INTERACTIVE WAY TO GO. BUT SAMSUNG HAD A LOT OF ANNOUNCEMENTS, BY THE WAY, AND WE HAVE 15 MINUTES NEXT TO GO BEFORE THE NEXT ONE. DO YOU WANT TO GO OVER THE STUFF YOU SAW IN THE PRESENTATION? >> LET DO THAT. SAMSUNG NOT GREAT AT SOFTWARE FUNCTIONALITY AND DESIGN, WHO WOULD HAVE THOUGHT? HMM. CAN I WONDER ABOUT THAT. YEAH, THEY’RE TERRIBLE AT IT. TO YOUR POINT, SAMSUNG HAS ANNOUNCED A BUNCH OF OTHER THINGS. REAL QUICKLY WE’RE RECAPPING THE SAMSUNG CES 2021 PRESS CONFERENCE DURING WHICH THEY TALKED ABOUT THE MICRO-L.E.D. AND THE BESPOKE REFRIGERATOR WHICH IS REALLY COOL IF YOU’RE INTO REFRIGERATORS BUT NOT A THING WE’D DISCUSSION IN A GADGET.THEY GOT INTO THE STUFF THAT THEY SAVED RIGHT FOR THE END. THEY WERE TALKING ABOUT THE SUSTAINABILITY EFFORTS, UPCYCLING WHICH IS NOT SOMETHING I EXPECTED KIND OF GOING INTO THIS. RIGHT? LIKE I EXPECTED PRODUCTS EVERYWHERE. NOT WAYS TO SORT OF IMPROVE THE LIFE OF YOUR DEVICES AFTER THEY HAVE HIT THEIR USEFUL LIFE. THE MOST INTERESTING TO ME AND, CHERLYNN, I’D LIKE TO GET YOUR TAKE ON THIS, THE UPCYCLING FOR THE GALAXY PHONES. IF YOU HAVE A GALAXY 7 OR WHATEVER THEY’RE TAKING UP SPACE IF YOUR DRAWER, INSTEAD OF LETTING THEM CONTINUE TO SIT UNUSED OR, YOU KNOW, WORST CASE SCENARIO LIKE THROWING THEM INTO THE TRASH WHICH YOU SHOULD NOT DO — >> DO NOT DO THAT. >> PLEASE LOOK INTO RECYCLING IF YOU’RE CONSIDERING THAT. YOU CAN LOAD WHAT SAMSUNG SOUNDS LIKE NEW SOFTWARE SPECIFICALLY FOR THE DEVICES TO TURN THEM INTO OTHER INTERNET OF THINGS DEVICES. FOR EXAMPLE, THEY USED THE EXAMPLE — THEY USED THE EXAMPLE OF SORT OF RUNNING NEW SOFTWARE ON A PHONE AND TURNING THAT INTO THE AUDIO MONITOR FOR YOUR CHILD. YOU PROBABLY WANT A VIDEO MONITOR, BUT YOU CAN HAVE THIS PING YOU WHEN IT CAN TELL YOUR CHILD IS CRYING. THAT’S THE BIG EXAMPLE THEY POINTED OUT AND ONE THAT I THINK A LOT OF PARENTS COULD BENEFIT FROM BECAUSE WHO DOESN’T HAVE OLD PHONES LAYING AROUND SOMEWHERE? BUT I WOULD LOVE TO SEE SAMSUNG KIND OF EXPAND THIS. I CAN THINK OF A BAJILLION DIFFERENT THINGS I CAN USE MY OLD PHONES FOR. WHERE ARE YOU AT ON UPCYCLING? >> TWO THINGS. THE FIRST THING IS THAT YOU HAVE ALREADY SAID THAT SAMSUNG IS NOT THE BEST WHEN IT COMES TO SOFTWARE AND SOFTWARE FOR PRODUCTS LIKE THAT I’M CURIOUS TO SEE HOW EFFECTIVE THIS WOULD BE.AND THE MENTION OF THE EYE EXAMS THAT SAMSUNG WAS ABLE TO TURN THE OLDER PHONES OR DEVICES INTO, YOU KNOW, PORTABLE EYE EXAM TOOLS FOR COMPANY — FOR COUNTRIES OR AREAS WHERE PEOPLE NEED IT. AND I THINK THAT THAT’S EXACT A BETTER USE OF SOME OF THE OLD DEVICES. I’M PRETTY — YOU KNOW, I LOVE TO BE ABLE TO DONATE SOME OF THE OLDER DEVICES TO A PROGRAM LIKE THAT.HOPEFULLY, SEE IT GO, YOU KNOW, TO SOMETHING GOOD. BUT I WILL ALSO SAY THAT I AM A PRETTY PARANOID PERSON WHO IS ANTSY ABOUT HER INFORMATION, HER DATA AND I WOULD LOVE TO BE — MAGNETIZE SOMETHING OR SOMETHING LIKE THAT BEFORE I HOPEFULLY RECYCLE THAT AND HOPEFULLY IN A GOOD WAY. I THINK THE BEST BUY OR SOMETHING LIKE THAT. BUT IT REMAINS TO BE SEEN. THERE’S NOT A LOT OF DETAILS OUT THERE YET ABOUT THE PROGRAM AND HOW YOU’D CONTRIBUTE TO IT.HOW YOU USE IT. AGAIN, I WOULD LOVE TO KNOW MORE FROM SAMSUNG, BUT I THINK IT’S GOOD THAT THE COMPANY SPENT SUCH A HUGE PORTION TO ME ANYWAY OF ITS KEYNOTE ON A TOPIC LIKE SUSTAINABILITY. AM I SOUNDS LIKE THIS CORPORATE PR SPEAK WHERE THEY’RE TRYING TO MAKE THEMSELVES SOUND GOOD? WE’RE DOING THIS GOOD THING FOR THE ENVIRONMENT SURE, BUT IT’S AN IMPORTANT TOPIC WE NEED TO PAY ATTENTION TO. AND I THINK THAT THE FACT THAT SAMSUNG SPENT A CERTAIN AMOUNT OF TIME ON THE KEYNOTE ON SUCH A TOPIC IS LAUDABLE EVEN IF IT MAKES THEMSELVES LOOK GOOD. YOU KNOW WHAT I MEAN? >> FOR SURE. I WANT TO CONTINUE DIGGING INTO SAMSUNG’S SUSTAINABILITY, BUT A QUICK NOTE HERE. WE HAVE 12 MINUTES UNTIL WE’RE MOVING INTO THE CONVERSATION BETWEEN SAMSUNG EXECUTIVES TO TALK ABOUT THE LATEST LINE OF THE TVs. SO ALL OF THE DEEP DIVES YOU’RE NOT GETTING INTO THIS PANEL, YOU WILL GET IN A BIT. THAT’S WHY WE’RE TALKING ABOUT SAMSUNG, SEE HOW IT GOES.WE ARE PAYING ATTENTION TO THE CHAT. IF YOU HAVE ANY QUESTIONS OR COMMENTS YOU’D LIKE US TO ADDRESS ON THE STREAM, WE HAVE ABOUT TEN MINUTES LEFT FOR THAT. SO DROP THEM INTO THE CHAT. WE’RE DEFINITELY LOOKING AT THAT. BUT YEAH, BACK TO SUSTAINABILITY. THE OTHER SORT OF INITIATIVE THAT SAMSUNG TALKED ABOUT WAS THE ECO FRIENDLY PACKAGING. THIS IS NOT SOMETHING I HAVE SEEN, BECAUSE I HAVE NOT BOUGHT A SAMSUNG TV EVER ACTUALLY.BUT APPARENTLY IF YOU DO, ALL OF THE TELEVISIONS AND MANY OF THE PRODUCTS IN 2021 WILL USE THE ECO FRIENDLY PACKAGING WHICH IS DESIGNED TO BE SORT OF RECONFIGURED AND REUSED AS SMALL BITS OF FURNITURE. I COULD SEE THAT BEING HELPFUL. I DEFINITELY APPRECIATE THE THOUGHT THAT WENT INTO IT. CHERLYNN, DO YOU WANT LITTLE BITS OF CARDBOARD FURNITURE IN YOUR HOUSE AFTER YOU BUY A TV? >> I THINK THERE IS A BETTER WAY.I RECEIVED PACKAGES LIKE THAT BEFORE WHERE PARTS OF THE BOX ARE MEANT FOR YOU TO REUSE IN YOUR HOME AND I DON’T HAVE ROOM FOR MORE CLUTTER. I JUST DON’T — I LIVE IN A TINY STUDIO, I DON’T HAVE ROOM AND I DON’T WANT SOMETHING LIKE FLIMSY LIKE CARDBOARD LYING AROUND FOR A WHILE. I JUST PUT THEM IN THE RECYCLING BIN, THAT’S HOW I DEAL WITH IT. BUT AGAIN, AT LEAST THERE’S AN OPTION. AT LEAST I CAN GO TO THE RECYCLING BIN AND PUT CARDBOARD IN THE CARDBOARD BOX. IF YOU WANT TO REPURPOSE IT, I GUESS IT’S A NICE TOUCH. A LOT OF OTHER COMPANIES ARE USING OCEAN BOUND PLASTIC AND IT MIGHT MAKE MORE OF AN IMPACT WHEN IT COMES TO SUSTAINABILITY AND SAVING OUR PLANET. THIS IS ONE WAY TO GO AND THIS IS SAMSUNG’S — NOT THE ONLY WAY. IT’S NICE TO SEE ONE DISCLOSURE. WE’D LOVE TO SEE MORE. BUT THERE WAS ONE MORE THING, BY THE WAY, ON THE AI FRONT THAT STOOD OUT TO ME. NOT TO JUMP ALL OVER THE PLACE, “V,” BUT — >> GO FOR IT. >> BUT WHEN SAMSUNG DID THE MURAL AVATAR AND IT DID — THE HOST WAS, MAKING THE EXPRESSIONS AND THEN MONA LISA APPEARED NEXT TO HIM AND THEN THE SAME EXPRESSIONS BEING MADE. THE MURAL AVATAR REMINDS ME OF THE LG PRESS CONFERENCE WHERE IT HAD A VIRTUAL INFLUENCER ALTOGETHER INTRODUCE PART OF THE NEWS. I WANTED TO SHOUT OUT THAT A LOT OF PEOPLE IN THE CHAT WERE SAYING, PLOT TWIST. THE HOST OF THE SAMSUNG CES KEYNOTE MIGHT HAVE BEEN A DEEPFAKE OR AN AI FROM THE VERY BEGINNING. NOW, THERE WAS NO SUCH REVIEW, BUT THAT’S — THAT WOULD HAVE BEEN — YEAH. THAT WOULD HAVE BEEN LIKE A GREAT BIG SURPRISE IF THAT WAS THE CASE.I DON’T THINK WE’RE THAT NEAR — THAT FUTURE JUST YET, BUT WHAT DO YOU THINK OF THE NEURAL AVATAR? >> THAT IS DUMB. THAT’S IS NOT DIFFICULT STUFF. THE CHAT RAISES AN INTERESTING POINT BECAUSE LAST YEAR DID WE NOT SEE NEON TALKING ABOUT THE AVATAR? WHAT IF THAT WAS A NEON AVATAR THAT CAN EXPLAIN SOME OF THE WEIRD DECISIONS HE MADE WHILE PRESENTING THIS INCREDIBLY CANNED PRESENTATION, BUT I DIGRESS. I WOULD LOVE SO MUCH FOR THAT TO BE THE CASE. QUICK NOTE, I AM SEEING SOME PEOPLE ASKING IN CHAT WHEN IS SONY? BECAUSE THOSE PEOPLE HAVE THEIR PRIORITIES WELL — >> INDEED. SONY IS 5:00 P.M. EASTERN AND WE’LL BE LIVE STREAMING HERE AS WELL FOLLOWED BY THE TEAMMATES HELPING YOU TO BREAK IT DOWN AND GIVE YOU COLOR AND CONTEXT BEHIND IT AND MAYBE SOME ADDITIONAL INFORMATION AND MAYBE REACT ALONGSIDE THE NEWS WITH YOU LIKE WE’RE DOING NOW, HOPEFULLY. BUT SHOUT-OUT — >> GO AHEAD. >> WHAT ARE PEOPLE ASKING? >> DO THEY EVEN LOOK AT THE CHAT, YES, WE’RE LOOKING AT THE CHAT. SEEMS LIKE MANY OF YOUR CONVERSATIONS AND YOU DON’T NEED US TO WEIGH IN, FRANKLY. >> I WANT TO CALL OUT SAXBY 363 IT SEEMS LIKE SAMSUNG IS WORKING FOR THE FUTURE RATHER THAN THE NOW. I THINK THAT’S A VERY — YOU KNOW, A GOOD OBSERVATION. FEELS LIKE A LOT OF THE TECHNOLOGIES ARE VERY FUTURISTIC OR NOT THINKING OF PEOPLE’S LIVES RIGHT NOW, WHERE IT SEEMS LIKE A LOT OF THE TECHNOLOGIES MIGHT BE A BIT EXTENSIVE OR OUT OF REACH AND THERE’S SOMETHING ABOUT SPECTACLE AND LUXURIOUS — LIKE IT’S AN UNATTAINABLE THING THAT CAN BE SO GREAT TO FANTASIZE ABOUT. BUT IT WOULD BE NICE TO SEE SAMSUNG DO SOMETHING MORE REALISTIC, MORE PRACTICAL FOR THE AVERAGE CONSUMER. THE MICRO-L.E.D. THAT THE COMPANY ANNOUNCED AND WE’LL TAKE A DEEP DIVE IN IN A LITTLE BIT, THAT’S GREAT TECHNOLOGY, BUT WE HAVEN’T HEARD — WE’RE GOING TO GUESS LIKE TENS OF THOUSANDS OF DOLLARS IF NOT MORE. AND THAT’S NOT WHAT, YOU KNOW, PEOPLE LIKE YOU OR I ARE GOING TO BUY.NOT TO MENTION THE SCORES OF OTHER PEOPLE WATCHING THIS STREAM RIGHT NOW, RIGHT? WHAT DO YOU THINK? IS SAMSUNG WORKING FOR THE FUTURE OR THE NOW? >> SAMSUNG ALWAYS HAS AN EYE TOWARDS THE FUTURE AND I APPRECIATE IT ABOUT THEM. I DO WISH TO YOUR POINT THEY DID KIND OF FOCUS MORE ON THE NOW. THIS IS SOMETHING I BROUGHT UP AFTER THE LG PRESS CONFERENCE. SAMSUNG IS A COMPANY THAT MIGHT BE THE BEST EXAMPLE OF HAVING LOTS OF REALLY, REALLY INTERESTING POKERS IN THE FIRE. THE ROBOT STUFF IS VERY COOL. WHAT SAMSUNG REALLY SEEMS TO LIKE IS A UNIFYING FABRIC THAT WEAVES THIS ALL TOGETHER. WE’RE STARTING TO SEE BITS AND PIECES OF IT. YOU’RE ABLE TO GET NOTIFICATIONS ON YOUR PHONE WHEN IT SEES A PERSON OR A DOG DOING ITS THING. YOU CAN SEND COOKING INSTRUCTIONS FROM YOUR PHONE TO YOUR OVEN, SAMSUNG IS ON THE WAY THERE.FOR SO MANY REASONS AND I STRONGLY BELIEVE — THIS IS AT LEAST PARTIALLY DUE TO — OKAY. I DO BELIEVE THAT THIS IS AT LEAST — SORRY. MY SCREEN WENT OFF. IS THIS STILL GOING? BUT YEAH. AT LEAST PARTIALLY DUE TO SAMSUNG’S CORPORATE STRUCTURE. LIKE IT DOESN’T SEEM TO BE AN OVERARCHING VISION BEING PUT INTO EFFECT. WE’RE GETTING A LOT OF INTERESTING INITIATIVES THAT KIND OF WORK TOGETHER BUT I’D LOVE TO SEE MORE UNIFICATION AS A WHOLE. >> AND I MEAN, CES BEING THE TYPE OF TV FOLK, SAMSUNG IS FOCUSED ON THESE AND DON’T FORGET THAT WE’LL SEE SAMSUNG AGAIN ON JANUARY 14th, WHERE WE EXPECT TO SEE THE LATEST FLAGSHIP PHONES AND WHAT ELSE MIGHT BE, YOU KNOW, COOKING OVER AT SAMSUNG. WE WILL BE COVERING THAT EVENT BUT I THINK THAT’S WHERE THE COMPANY WILL BE, YOU KNOW, SHOWING OFF ITS DEVICES. STILL NOT NECESSARILY, YOU KNOW, THE EVERY PERSON PERHAPS WHO IS LOOKING FOR A CHEAPER PHONE MAYBE. THIS IS VERY LIKELY TO BE FOR THE FLAGSHIP “S” SERIES AND IT WILL PROBABLY BE THE S-21.WE DON’T KNOW THE STARTING PRICE OR WHATEVER. BUT BASED ON PREVIOUS TRENDS THOSE ARE GETTING MORE AND MORE EXPENSIVE. YOU KNOW, IT WILL BE NICE AGAIN TO SEE IF SAMSUNG TRIES TO FOCUS ON, YOU KNOW, SORT OF A BALANCE, RIGHT? INTERESTING NEW FEATURES, ADVANCED FEATURES OR KEEPING PRICES LOW. THIS IS KIND OF BEEN THE DEBATE FOR THE LAST YEAR IF YOU LIKE. >> REALLY GREAT POINT. I JUST WANT TO GIVE PEOPLE A QUICK NOTE. WE ARE TRANSITION OFF INTO THE EDITOR BETWEEN THE SENIOR EDITOR AND SAMSUNG EXECS AND MONITORING THE CHAT. SAMSUNG THROWS 500 THINGS ON THE WALL AND SEES WHAT STICKS. THAT’S OUR FUTURE AND PAST AND PARALLEL UNIVERSE. IF THREE OF THE THINGS WORK, THAT’S MORE OR LESS FINE BY THEM. >> SURE. >> EXACTLY. I ALSO — THIS IS VERY SELFISH, BUT ANOTHER ONE SAID NICE THING TO SAY ABOUT MY GLASSES BECAUSE YOU SURELY DO NOT LIKE THESE THINGS AT ALL. >> I PREFER OTHER TYPES OF FRAMES. AND I’M — AS LONG AS YOU LIKE THEM AND YOU’RE HAPPY I’M HAPPY FOR YOU, BRO. >> THEY’RE FINE. I MIGHT RECONSIDER, BUT NOT BECAUSE OF YOU, BUT BECAUSE OF THE CHAT. >> WELL, THERE YOU GO. >> PEOPLE WANT TO HEAR ABOUT THE ROBOTS, NOT TVs WHICH IS GREAT BECAUSE I’D PREFER TO TALK ABOUT THE ROBOTS, BECAUSE TVs ARE FINE. >> YES. YES. >> WE DON’T NEED TO DWELL ON THEM TOO MUCH, I THINK. >> A LOT OF THE PEOPLE IN THE CHAT BEFORE SAMSUNG WERE ASKING WHERE ARE THE PCs AND LAPTOPS AND THE CHIPS, THEY’RE COMING LATER IN THE SHOW AND SAMSUNG DID ANNOUNCE A NEW LAPTOP. LET ME QUICKLY EXPLAIN THE GALAXY CHROME BOOK 2 WHICH IS A CHEAPER VERSION OF THE CHROME BOOK WHICH WAS ANNOUNCED WITH A 4K L.E.D.DISPLAY AND WE FOUND OUT IT HAD ABOUT FOUR HOURS OF BATTERY LIFE WHICH IS TEENY TINY OR NOTHING. THIS YEAR’S GALAXY CHROME BOOK 2, IT WILL HAVE A QLED SCREEN INSTEAD. IT HAS UP TO POTENTIALLY 14 HOURS OF BATTERY LIFE AND STARTS AT $550 WHICH IS STILL ON THE PRICIER SIDE FOR A CHROME BOOK, BUT AT LEAST NOT $1,000. SO I MEAN, WANT NOR DETAILS ON THE LAPTOPS AND THE CHROME BOOKS, GO TO OUR WEBSITE. AND “V,” WHAT WERE YOU SAYING BEFORE YOU TALKED ABOUT THE CHROME BOOK? >> I’M HANGING OUT WITH THOSE IN THE CHAT.IF YOU’RE A PHOTOGRAPHER — LOOK, MAN, I LOVE THAT PHONE. PHENOMENAL, I HAVE TAKEN SOME OF THE BEST PHOTOS IN MY LIFE ON THAT PHONE. SOME — HASSAN ASKED MICRO — SORRY, THE MICRO-L.E.D. OR 8K L.E.D.? I DON’T NEED 8K COME ON. LIKE I — >> 8K IS A LOT. WHEN YOU SAY L.E.D. TOO, TALKING ABOUT OLED MINI, L.E.D.? OLED IS NICE, BUT MICRO-L.E.D.s ARE GETTING US THIS AND WE DON’T NEED THE HIGH-RESOLUTION JUST YET.WE’LL SEE. WE HAVE MORE OF THAT TV CHAT COMING UP VERY SHORTLY. ANY LAST THOUGHTS FROM THE CHAT? >> THAT’S IT. I’M ENJOYING SORT OF EVERYONE COMING TOGETHER AND HAVING A GOOD TIME IN THE CHAT. AS CHERLYNN NOTED, WE HAVE MORE COMING UP TO WALK THROUGH THE BIGGEST ANNOUNCEMENTS AND WE HAVEN’T TALKED ABOUT THE TVs SO FAR BECAUSE WE’RE NOT HUGE TV PEOPLE.WE DON’T STRESS ABOUT THEM TOO MUCH. THAT’S IT. WE DO REALLY, REALLY WANT TO THANK YOU FOR JOINING US. THIS IS JUST THE FIRST MORNING AND THE FIRST FEW HOURS OF CES 2021, DAY ONE. I THINK EVERYTHING IS GOING PRETTY WELL SO FAR. I’M HAVING A GOOD TIME. WHAT ABOUT YOU, CHERLYNN? >> ME TOO. PLEASE KEEP YOUR QUESTIONS COMING AND WE’LL BE LOOKING AT THEM AS MUCH AS WE CAN.IT IT UP ON TWITTER. >> I’M @CHRIS VELAZCO. WE’LL BE TRANSITIONING INTO THE ROUNDTABLE CONVERSATION VERY SHORTLY. IN THE MEANTIME, WE’RE TAKING A LOOK AT THE CHAT FOR SOME LAST QUESTIONS. WE’LL LET YOU KNOW WHEN WE HAVE TO SWITCH BUT WE’RE GOING RIGHT NOW. HERE IS DAVINDRA TO TALK ABOUT THE NEW TVs. >>> IT MIGHT BE TIME TO CALL SAMSUNG THE MAKER OF THE BEST LOOKING LAPTOPS AROUND OR EVEN THE BEST LOOKING CHROME BOOKS ANYWAY. SAMSUNG FIRST WOWED ME LAST CES WHEN I INTRODUCED THE GALAXY CHROME BOOK WHEN IT WAS THE SLEEK, BRIGHT RED THING, AND WE HAVEN’T SEEN IT BEFORE, EXCEPT FOR MAYBE THE PIXEL BOOK.BUT THIS YEAR THE COMPANY IS FOLLOWING UP ON CES 2021 WITH THE GALAXY CHROME BOOK 2. THIS WIN HAS A BRIGHT RED FINISH AS WELL IN THE SAME REALLY THIN PROFILE AND A 360 DEGREE HINGE AND THERE’S A NEW GRAY COLOR OPTION. BUT INSTEAD OF COSTING LIKE $999 LIKE LAST YEAR’S MODEL, THE CHROME BOOK 2 STARTS AT A MORE AFFORDABLE $549. AT THAT PRICE, YOU’RE LOSING FEATURES LIKE 4K OLED SCREEN OR A SECONDARY CAMERA. BUT WE NEVER REALLY NEEDED THOSE FEATURES ON A CHROME BOOK TO BEGIN WITH. SO THE CHROME BOOK 2 SEEMS LIKE A BETTER MASH OF FEATURES THAT WE’RE LOOKING FOR IN CHROME OS. THE BEAUTIFUL BUILD AND FOR $549 THE CHROME BOOK 2, THE BASE MODEL ANYWAY HAS AN INTEL SELL AARON PROCESSER AND THE FIRST OLY HAD ONE CONFIGURATION ANYWAY. YOU CAN STEP IT UP TO THE $700 MODEL AND YOU’LL GET AN INTEL CORE I 3 WITH 8 GIGS OF RAM. COMPARE THAT TO THE MODEL FROM LAST YEAR WHICH HAD THE INTEL CORE I 5 AND 8 GIGS OF RAM AND IT FEELS LIKE A TRADEOFF BUT REALLY CHROME OS DOESN’T NEED THAT MUCH POWER TO BEGIN WITH. AND PROBABLY THE BIGGEST DIFFERENCE BETWEEN THE TWO MODELS AND ONE OF THE BIGGEST EXPLANATIONS FOR THAT PRICE DIFFERENCE IS THE SCREEN.INSTEAD OF A 4K OLED ON CHROME OS, WE’RE GETTING A QLED DISPLAY HERE. ONE OF THE BIGGEST BENEFITS OF THE QLED SCREEN IS HOPEFULLY MUCH BETTER BATTERY LIFE. IN FACT, SAMSUNG IS PROMISING UP TO 14 HOURS OF JUICE ON THE CHROME BOOK 2. THE ORIGINAL ONE WAS NOTORIOUS FOR THE BAD BATTERY LIFE SO I’M HOPEFUL THIS MEANS WE’LL SEE IT CLOCK LONGER THAN FOUR HOURS AT A TIME. THEN A SMALL COMPLAINT WITH THE ORIGINAL GALAXY CHROME BOOK BEYOND THE BATTERY LIFE, IT FELT TOO CRAMPED. AND NOW THE NEW CHROME BOOK DOESN’T CHANGE THAT MUCH. IT HAS AN 18 X 10 RESOLUTION, BUT AGAIN FOR THE LOWER PRICE, WE DON’T MIND THAT MUCH. IN PERSON, THIS SCREEN LOOKS REALLY GOOD.UNDER THE BRIGHT LIGHTS OF THIS DEMO AREA, I’M ABLE TO SEE THE 4K SCENARIO AND I’M FAMILIAR WITH IT ALREADY AND SO I’M NOT SURPRISED I LIKE THIS DISPLAY. IT FEELS LIGHTER THAN BEFORE. BECAUSE IT’S SO THIN T CHROME BOOK 2 LIKE THE OTHER SIBLINGS HAS, YOU KNOW, KEYBOARD WITH SO MUCH SHALLOW TRAVEL BUT I ENJOYED TYPING A FEW WORDS HERE AND THERE ON IT ANYWAY. IT WAS RESPONSIVE ENOUGH AND FELT COMFORTABLE. ANOTHER THING THAT I APPRECIATE THAT SAMSUNG WAS ABLE TO INCLUDE TWO USB PORTS WHICH MAKES THIS SO MUCH EASIER TO USE. WHATEVER YOUR SET-UP IS. LIKE I SAID BEFORE, I HAVE BEEN A FAN OF SAMSUNG’S RECENT LAPTOPS THE GALAXY, THE GALAXY CHROME BOOK.SO FAR, I’M LIKING THE GALAXY CHROME BOOK 2. WE HAVE TO PUT IT THROUGH THE PACES TO SEE IF THE CONFIGURATION HOLDS UP AND IF IT NEEDS MORE POWER, BUT FOR NOW I’M CAUTIOUSLY OPTIMISTIC. >> AFTER THE YEAR WE HAVE JUST HAD I DON’T THINK IT’S MORE IMPORTANT TO ESCAPE MORE THAN ESCAPING WHICH MAKES THE TVs REALLY INTERESTING.THEY’RE NOT JUST TERRIBLE BUT THEY LOOK BETTER THAN BEFORE. MAYBE MORE THAN ANYTHING, THEY’RE REALLY IMPRESSIVE BECAUSE OF JUST HOW THIN AND SLEEK AND HOW NICELY THEY CAN FIT INTO YOUR LIFE. LET’S TAKE A CLOSER LOOK. THE BIG DRAW HERE IS REALLY THE DESIGN. BECAUSE IF YOU LOOK AT THIS MODEL THE QN 900 K IT’S THE SAME 99% SCREEN TO BODY RATIO AS WE GOT IN LAST YEAR’S MODEL.THE DIFFERENCE IS THE L.E.D. ARRAY INSIDE. SAMSUNG WAS ABLE TO CREATE A SERIES OF L.E.D.s THAT ARE ABOUT 140th THE SIZE OF A TRADITIONAL L.E.D. BULB. YOU ARE GETTING GREATER CONTROL ALL THE WAY THROUGH, DRAMATICALLY MORE CONTROL WHICH AT LEAST TO MY SEMI-UNTRAINED EYES LEADS TO BEAUTIFUL, BEAUTIFUL PICTURES COMPARED TO WHAT I HAVE AT HOME WHICH IS NOT A BAD TV. I’M A LITTLE BLOWN AWAY. IN ADDITION TO BUILDING A REALLY BEAUTIFUL PANEL, A LOT OF INTELLIGENT STUFF GOING ON HERE. FOR ONE, THE AI UPSCALING IS PRETTY SIGNIFICANTLY IMPROVED. I’M TOLD THAT IF YOU HAD LAST YEAR’S Q 900, IT’S SOMETHING OF AN IMPROVEMENT THIS YEAR.LAST YEAR’S MODEL, BASICALLY SAW ONE VERSION OF THE AI UPSCALER WORKING ACROSS THE ENTIRE DISPLAY. SO YOU HAD ONE MODEL THAT HANDLED EVERYTHING. WHICH MAKES SENSE. BUT THIS YEAR SAMSUNG IS USING MULTIPLE AI MODELS TO BASICALLY IMPROVE DIFFERENT ASPECTS OF YOUR CONTENT BASED ON WHAT’S ACTUALLY HAPPENING SO YOU MIGHT HAVE ONE MODEL DEDICATED TO IMPROVING YOUR COLORS OR ONE TO REALLY OPTIMIZING THIS CONTENT FOR HDL OR NOISE REDUCTION. HAVING THE MULTIPLE MODELS RUNNING AT THE SAME TIME YOU’RE ABLE TO GET SORT OF REALLY IMPRESSIVE RESULTS.LAST YEAR’S RESULTS WERE REALLY NOT BAD BY ANY STRETCH. YOU CAN ALSO ACTUALLY RUN MULTIPLE THINGS ON THE TV AT THE SAME TIME. THERE AR THERE ARE SOME LITTLEATION — LIMITATIONS TO THAT. YOU CAN HAVE UP TO FOUR SORT OF SOURCED INPUTS THAT YOU RUN IN DIFFERENT PARTS OF THE DISPLAY. IT IS DEFINITELY — HOW USEFUL IT IS GOING TO BE DEPENDS ON YOU. I DO NOT BENEFIT FROM HAVING A LOT OF STUFF GOING ON IN MY PLACE AT ONCE. IF YOU’RE PLAYING A GAME AND YOU NEED HELP, YOU CAN FEASIBLY THROW UP YOUTUBE OR TWITCH PERHAPS AND GET YOU THROUGH SOME TOUGH PARTS.THERE’S INTELLIGENT WAYS TO THINK OF USING MULTIPLE STREAMS OF INFORMATION AT THE SAME TIME. AND CHILLING WITH YOUR CONTENT IS MAYBE MORE IMPORTANT THAN EVER THAT’S WHY WE’RE SEEING THE PROLIFERATION OF 8K TVs. FROM WHAT I CAN GATHER, DEMAND FOR THE TV SIZE IS KIND OF DRIVING CONTENT AND RESOLUTION AFTERWARDS. PEOPLE HAVE ALWAYS WANTED BIGGER, BETTER TVs THAT OFFER MORE. AND BECAUSE OF THAT, WE NOW HAVE TO SQUEEZE MORE RESOLUTION INTO THESE PANELS TO MAKE SURE THAT YOUR HUGE 75 OR 80 INCH TV LOOKS AS GOOD AS YOUR 65 INCH TV. I DO APPRECIATE ABOUT THEIR APPROACH, THE ELIMINATION OF THE BEZELS. IF YOU GO ONE STEP DOWN TO THE Q 800 K, THE DISPLAY IT HAS BEZELS. BEZELS THAT I WOULD NEVER COMPLAIN ABOUT HAD I NOT JUST SEEN THIS THING. BUT IT IS HARD TO NOT BE SPOILED AFTER LOOKING AT SOMETHING LIKE THIS. NOW UNFORTUNATELY WE DON’T KNOW HOW MUCH EITHER OF THESE NEO QLED DISPLAYS WILL COST, BUT THEY’LL LAND IN THE ROUGHLY FIRST QUARTER AND THAT’S A GREAT OPPORTUNITY FOR THOSE OF YOU WHO ARE SITTING ON THE TV AND SAVING UP WHILE WE’RE ALL KIND OF STAYING AT HOME TO SPLURGE ON SOMETHING REALLY IMMERSIVE.I CANNOT SHOW IT TO YOU, BUT SAMSUNG HAS BEEN WORKING ON A SMALLER VERSION OF WALL WHICH IS A COMPLETELY MONSTROUS DISPLAY THAT THEY HAVE SCALED DOWN NOW TO 110 INCHES AND THEY’RE GOING TO DO MORE. THERE WILL BE SMALLER ONES LIKE 99 AND 98 INCHES. IF YOU WANT TO KICK YOUR VIEWING EXPERIENCE UP A LEVEL, THAT MIGHT BE THE WAY TO GO. BUT FOR NOW I CAN’T SHOW IT TO YOU. WE’LL LET YOU KNOW HOW IT WORKS OUT DOWN THE ROAD. THE AUTO GAME MODE RETURNS BECAUSE IT’S BEEN ON EVERY SAMSUNG SMART TV BUT CERTAIN FEATURES LIKE THE GAME BAR AND THE ABILITY NOW TO CHANGE ASPECT RATIOS WITHIN GAME PLAY, WE’RE NOT HAVING TO GET UP IS ACTUALLY PRETTY SLICK.IF YOU CARE ABOUT WHAT YOU SEE AND MAKING SURE YOU GET MORE OF THAT AS OPPOSED TO HAVING YOUR STUFF CUT OFF SO IT FILLS THE SCREEN, YOU HAVE OPTIONS DEPENDING ON BETWEEN THE GAME IN THE 32 X 9 SUPPORTED IT IS HELPFUL STUFF. BUT NOT EVERYONE IS GOING TO FIND AS MUCH MILEAGE IN THIS AS I MIGHT. AND IF YOU REALLY, REALLY WANTED TO, YOU COULD CONNECT A WEBCAM TO YOUR SAMSUNG QLED TV AND GET WHAT APPEARS TO BE A PRETTY DECENT WORKOUT. THE CAMERA CAN BE USED TO TRACK YOUR MOTION AND TELL YOU IF YOU’RE DOING THINGS RIGHT BECAUSE AS YOU CAN TELL, NEITHER I NOR CHERLYNN ARE GREAT AT WORKING OUT.THANK YOU SO MUCH FOR WATCHING. THANK YOU FOR COVERAGE OF THE SAMSUNG TVs FROM CES 2021. IT WOULDN’T FEEL LIKE CES IF WE DIDN’T UNVEIL THE BOAT LOAD OF WASHERS AND DRYERS AND FRANKLY WE WOULDN’T COVER MOST OF IT HERE ON THE GADGET BECAUSE THEY’RE WASHERS AND DRYERS. THAT SAID, WE DID GET A CHANCE TO LOOK AT SAMSUNG’S NEW APPLIANCES AND THERE ARE A COUPLE I WANT TO POINT OUT AS WE HEAD INTO CES 2021 BECAUSE THEY’RE NOT JUST INTERESTING BUT POTENTIALLY VERY HELPFUL. FIRST UP, THE FAMILY HUB A HUGE CONCEPT.ICH BY ITSELF NO- WE HAVE SEEN THE SAMSUNG SMART FRIDGES WITH DISPLAYS AND APPS FOR QUITE SOME TIME NOW AND WE’RE SEEING SAMSUNG PAY ATTENTION TO THE SOFTWARE ON THESE GUYS. APART FROM THIS BEING A REALLY NICE FRIDGE, THEY HAVE REDONE THE UI FOR THE FAMILY HUB INTERFACE WHICH IS FRANKLY WELL OVERDUE. IF YOU LOOKED AT THE SORT OF PRIOR ATTEMPTS TO THIS MACHINE, YOU WOULD SEE THE APPS OR WIDGETS AND IT FELT LIKE A DISORGANIZED SMARTPHONE.BUT SAMSUNG HAS THOUGHT LET’S FIX THIS. ONCE YOU START DOWNLOADING THE APPS YOU WILL START TO SEE THEM KIND OF POPULATING HOME SCREENS THAT ARE DEDICATED TO SPECIFIC TASKS. ONE FOR MEAL PLANNING, ONE FOR RECIPES, ONE FOR MEDIA SO YOU CAN HAVE YOUR PANDORA AND SPOTIFY COOKING PLAYLISTS READY TO GO. THERE’S A 25 WATT SPEAKER UNDER THE DISPLAY ITSELF. THAT’S MEANT TO HELP YOU SORT OF GROOVE WHILE YOU’RE COOKING, BUT SHOULD HELP YOU REALLY KIND OF GET THE RECIPES YOU NEVER WORKED WITH BEFORE.BECAUSE AS ONE MIGHT EXPECT, SAMSUNG’S SMART FRIDGE IS NOT JUST A FRIDGE. IT’S A COOKING INSTRUCTOR THAT YOU CAN USE BY WAY OF A SAMSUNG SMART COOK THAT ALLOWS YOU TO SELECT RECIPE, HAVE THEM SENT TO THE FRIDGE. ONCE THOSE RECIPES ARE IN PLACE, YOU CAN BE GUIDED THROUGH THEM THE WAY YOU’RE WATCHING A YOUTUBE VIDEO. THERE ARE SOME LIMITATIONS TO THIS SYSTEM. FOR EXAMPLE, YOU CANNOT ADD YOUR OWN RECIPES TO THE APP WHICH SEEMS SILLY CONSIDERING HOW MANY RECIPE CARDS PEOPLE HAVE FLOATING AROUND.BUT THAT’S NOT JUST IN THE CARDS RIGHT NOW. IT’S A CLOSED ECOSYSTEM, BY SAMSUNG’S OWN ADMISSION, BUT IF YOU NEED SOMETHING TO HELP YOU GOING AND YOU HAVE A LOT OF MONEY TO BURN ON A PRETTY FRIDGE, THIS MIGHT BE AN INTERESTING WAY TO GO. YOU HAVE ALL THAT YOU’D EXPECT FROM THE SMALL FRIDGE, INTERNAL CAMERA TO LET YOU KNOW WHAT’S HAPPENING WITH YOUR FOOD AND PERISHABLES WITHOUT HAVING TO OPEN THE DOOR. NOT FOR SOMETHING, IF YOU WANTED TO GO DEEP ON THE ECOSYSTEM AND TRICK OUT THE ENTIRE KITCHEN WITH SMART CONNECTED DEVICES THERE ARE BENEFITS TO DOING THAT. I SEE THE APPEAL OF TURNING YOUR OVEN ON, AND MAYBE YOUR FRIDGE IS TELLING YOU HOW TO COOK STUFF AND LOOK, THIS IS ALL GETTING A BIT WILD. I DO’T KNOW THAT THIS IS THE FUTURE THAT WE WANTED, BUT IT’S HERE IF YOU WANT IT AND YOU CAN AFFORD IT.I WANTED TO TAKE A QUICK LOOK AT THE JET BOT 90 AI PLUS. THE FULL NAME. IT IS NOT A GREAT NAME, BUT JET BOT FOR OUR INTENTS TODAY IS A REALLY INTERESTING SMART VACUUM. THANKS TO A LIGHT “R” THAT EMERGES AND DESCENDS INTO THE BODY FOR GENERAL NAVIGATION AND PLUS EXTRA CAMERAS T JET BOT IS ABLE TO IDENTIFY OBJECTS IN FRONT OF IT THAT COULD BE AS SMALL AS 5 MILLIMETERS. THAT INTELLIGENCE IS POWERED BY SOME OF SAMSUNG’S WORK WITH INTEL. ALL OF THAT MACHINE LEARNING, IDENTIFICATION, THAT VISUAL RECOMMENDATION IS HAPPENING ON THE DEVICE. THE REAL DRAW HERE IS YOU HAVE AN INTELLIGENT, AUTONOMOUS VACUUM THAT CAN SORT OF PUTTER AROUND YOUR HOME AND MAKE DECISIONS ABOUT WHAT TO DO WITH WHAT IT SEES. IF IT FOR EXAMPLE IDENTIFIES SOMETHING QUITE SMALL AND SORT OF CEREAL SHAPED, THAT’S A PRETTY CLEAR INDICATION THAT THE JET BOT SHOULD BE ABLE TO PLOW RIGHT THROUGH AND GET BACK TO WORK. THAT SAID IF IT RUNS INTO SOMETHING THAT IS BIGGER AND CREAMIER AND PERHAPS MORE POOP LIKE THAT WOULD BE A CLEAR SIGN THAT THE JET BOT SHOULD NOT ROLL THROUGH IT BECAUSE THE LAST THING YOU NEED IS POOP SMEARED THROUGH YOUR HOUSE BECAUSE OF YOUR ROBOT VACUUM.HOW INTELLIGENCE THIS VACUUM IS REMAINS TO BE SEEN. IT DOES KIND OF SEEM LIKE SAMSUNG HAS INTERESTING BITS COBBLED TOGETHER IN A BODY THAT’S PRETTY STYLISH AND A GREAT WAY TO APPROACH HOME CLEANING THERE’S MORE COMING OUT OF THE SAMSUNG NEWS, SO THANKS FOR WATCHING. WE’LL SHOW YOU EVERYTHING THIS VIRTUAL SHOW HAS TO OFFER. >>> SAMSUNG AND THE REST OF THE TV INDUSTRY SHOW UP TO SHOW OFF. THEIR LATEST TOYS THAT’S NO DIFFERENT FOR CES 2021.EVEN THOUGH EVERYTHING IS VIRTUAL THIS YEAR. >> THANKS FOR HAVING US. >> WE’LL BE TALKING ABOUT THE COOL NEW STUFF, BUT I THINK THE THING I’M MOST EXCITED ABOUT FROM SAMSUNG IS THE NEW MICRO-L.E.D. SETS. THAT ARE GOING TO BE ABLE TO CONSUMERS. THIS IS THE SORT OF SEQUEL TO THE WALL SET. THAT’S A GIANT MICRO-L.E.D. THING. THAT’S A PANEL THAT YOU PLACE INTO THE WALL. THIS IS SOMETHING YOU’RE POSITIONING AS SOMETHING THAT PEOPLE CAN BUY IN STORES AND SET UP THEIR OWN. CAN YOU GUYS TELL ME — YEAH, CAN YOU GIVE ME A BRIEFING WHAT IS UP WITH THE MICRO-L.E.D. TV SETS BECAUSE I FIND THEM INTERESTING. THE WALL REQUIRED PROFESSIONAL INSTALLATION. HOW WILL PEOPLE GO ABOUT GETTING THEM INTO THEIR HOMES AND SETTING THEM UP? >> YEAH, WE INTRODUCED THE WALL. IT WAS OUR B2B OFFERING. IT WAS MODULARIZED SO YOU CAN COMBINE THEM INTO ONE LARGE DISPLAY. NOW WE’RE EXCITED TO SHOW THAT IN 2021 THE MICRO-L.E.D. IS COMING TO CONSUMERS’ HOMES. WE’RE OFFERING IT IN THREE DISTINCT SCREEN SIZES.88 INCH, 99 INCH AND A MASSIVE 110 INCH SOLUTION. ALL OF THEM PRECONFIGURED FOR CONSUMERS. YOU CAN TAKE IT OUT OF THE BOX AND INSTALL IT YOURSELVES. >> ARE THEY GOING TO BE INDIVIDUAL PANELS THAT YOU KIND OF PIECE TOGETHER OR ONE CONSISTENT THING AND YOU JUST FIND A WAY TO PUT IT ON YOUR WALL? >> OKAY, IT’S SINGLE UNIT WHICH MAKES INSTALLATION QUITE SIMPLE. TO YOUR FIRST QUESTION ABOUT EASE OF INSTALLATION, YOU CAN THINK OF THE ORIGINAL WALL AS SOR OF A LEGO SET, IF YOU WILL. YOU PUT IT TOGETHER, IT’S A THREE OR A FOUR-DAY PROJECT FOR A PROFESSIONAL.THIS IS YOU KNOW ALL IN A FRAME. IT IS FRAMED AND READY TO HANG ON THE WALL. >> GOTCHA. JUST TO REFRESH FOR OUR READERS AND LISTENERS HERE, WHEN YOU TALK ABOUT MICRO-L.E.D., THIS KIND OF COMBINES WHAT WE REALLY LIKE ABOUT OLED. LIKE INDIVIDUAL PIXEL BASED ILLUMINATION. BUT WITHOUT SOME OF THE DOWNSIDES OF OLED, RIGHT? IS THERE ANYTHING THAT’S SUPER DIFFERENT BETWEEN THE WALL PANELS AND THE CONSUMER MICRO-L.E.D. SETS. ARE WE LOSING ANYTHING HERE? >> I’LL TAKE THAT ONE. ACTUALLY, THE TECHNOLOGY IS QUITE SIMILAR. THIS IS A MISSIVE TECHNOLOGY SO THE MICRO-L.E.D.s ARE — EACH ONE REPRESENTS A PIXEL. SO, YOU KNOW, LITERALLY MILLIONS. SO TECHNOLOGY WISE IT’S THE SAME BECAUSE THE SIZES ARE A LITTLE SMALLER.THE DOT PITCH, THE SPACE BETWEEN THE PIXELS IS A LITTLE BIT SMALLER, SO IT’S HIGHER DETAIL. VERY, VERY SIMILAR. YOU HAVE, LIKE IT’S B2B OR BUSINESS TO BUSINESS COUNTERPART, WHAT WE CALL THE WALL, THE WALL LOOKS, THIS ONE IS EASY TO INSTALL. AND IT HAS WHAT WE CALL A ONE CONNECT BOX. THIS IS THE WAY YOU MAKE ALL OF YOUR CONNECTIONS AND THAT WAS — YOU KNOW, THAT WAS A CARRY THROUGH FROM OUR 8K TVs. VERY, VERY SIMPLE. ONE SINGLE FIBER OPTIC CONNECTION BETWEEN THE BOX WHERE YOU MAKE ALL OF YOUR AV CONNECTIONS AND THE ACTUAL DISPLAY. >> GOTCHA. SINCE THIS IS GOING TO BE A VERY, VERY THIN, YOU KNOW, DISPLAY, HOW ARE YOU HANDLING SOUND FOR THIS? IT’S ALREADY A PROBLEM FOR OLED AND OTHER TVs, THESE THINGS ARE BASICALLY FLAT PANELS. YEAH, HOW IS SOUND WORKING OUT HERE? >> YEAH.WE ARE BRINGING A NEW OBJECT TRACKING SOUND PRO FUNCTIONTY SO THEY CAN EXPERIENCE THE SOUND AND A PICTURE THAT THEY SEE ON THE SCREEN. >> BUT IS THE SOUND — IS IT COMING FROM BEHIND THE DISPLAY OR THE DISPLAY ITSELF A SPEAKER LIKE WE SAW ON SOME OLEDs TOO? >> BEHIND THE DISPLAY. >> BEHIND THE DISPLAY. >> GOTCHA. I WISH I WAS ACTUALLY ABLE TO TEST THIS OUT. ONE THING I REMEMBER SEEING WHEN THE WALL — WHEN YOU GUYS FIRST ANNOUNCED IT, YOU CAN MAKE UP THE LINES BETWEEN THE DIFFERENT MODULES AND THE PANELS.IS THAT A CONCERN FOR THE TVs OR DOES IT LOOK LIKE A SINGLE UNIFORM SCREEN? >> YEAH, LOOKS LIKE A SINGLE UNIFORM SCREEN. YOU KNOW, IT’S — IT TAKES A LOT OF TECHNOLOGY TO ACTUALLY DESIGN THIS AND TO MAKE IT, YOU KNOW, THE COLOR AND THE VIBRANCY. BUT THERE’S A LOT OF MECHANICS INVOLVED IN THIS AS WELL. IT’S PREALIGNED FROM THE FACTORY. DON’T THINK YOU HAVE TO SPEND HOURS ALIGNING THIS, BUT THERE ARE ADJUSTMENTS. SO, YOU KNOW, IF ANY OF THE PANELS ARE OUT OF ALIGNMENT, THEY COULD EASILY BE ADJUSTED.ADJUSTMENTS ON THE SIDE, THE TOP, THE BACK. IT’S SIMPLE AND GENIUS, ACTUALLY. >> IS THAT SOMETHING THAT THE USER CAN DO? >> IT CAN BE DONE BY THE CONSUMER. IT’S QUITE SIMPLE. YOU NEED A SMALL SCREW DRIVER. THIS IS PREADJUSTED. >> YEAH. >> THESE ARE ONLY TOUCH-UP ADJUSTMENTS IF NECESSARY. >> GOTCHA. CAN YOU GUYS TELL ME — JUST BACK TO THE SET-UP PART BECAUSE THAT’S WHAT A LOT OF THE READERS AND VIEWERS ARE INTERESTED IN HERE. WHEN YOU BUY A BIG SCREEN TV, YOU TAKE IT OUT OF THE BOX AND FLAT IT ON THE FLAT SCREEN AND PRAY YOU DON’T DAMAGE THE SCREEN, GET THE STAND INSTALLED. DO YOU HAVE TO DO ANYTHING SPECIAL BECAUSE THIS IS AN ENTIRELY NEW — >> YOU DON’T HAVE TO FLOP IT ON THE FACE SO IT’S DIFFERENT IN THAT REGARD. ACTUALLY, I HAUD THE — I WAS ABLE TO SEE THE ACTUAL SET-UP OF THIS IN PERSON JUST RIGHT BEFORE NEW YEAR’S.AND IT’S QUITE INGENIOUS. SO IT COMES SHIPPED. IT COMES IN — YOU KNOW, IN A BOX VERTICALLY. YOU SORT OF OPEN IT UP AND IT SITS IN THE CUSHION ON THE BOTTOM. AS FAR AS THE LOGISTICS OF HANGING THIS, YOU KNOW IT DOES COME WITH A MOUNT. YOU CAN SORT OF THINK OF A VERY CLEVER MOUNT. YOU CAN USE A VISA IF YOU WANT, BUT YOU CAN USE THE INCLUDED MOUNT.IF YOU KIND OF LIFT IT UP, IT CLAMPS ON. LET ME EXPLAIN THE LIFTING PROCESS, BECAUSE IT’S A RATHER LARGE DISPLAY AND IT’S QUITE INGENIOUS HOW THEY CAME UP WITH THE TOOLS AND MAKE IT EASIER TO INSTALL. THIS IS NOT A ONE PERSON JOB. CERTAINLY NOT WITH A 110 INCH DISPLAY. SO THERE’S A DETACHABLE HANDLE THAT CAN GO LEFT TO RIGHT. YOU PUT YOUR WALL MOUNT ON, PUT ON THE DETACHABLE HANDLES LEFT TO RIGHT. SO YOU HAVE TWO PEOPLE, PROBABLY ONE PERSON ON THE BOTTOM SUPPORTING, PERHAPS A FOURTH PERSON TO MAKE SURE THE CABLES ARE FED CAREFULLY. >> GLASS HOLDERS, THEY HAVE TO HOLD THE THINGS WITH SPECIAL HANDLES. >> IT’S GRABBING THE SIDE, IF YOU WILL. THERE’S A LEFT AND A RIGHT HANDLE. SO IT’S ATTACHED TO THE METAL FRAME ON THE SIDE AND YOU’RE LIFTING IT UP AND HANGING IT. LIKE, YOU KNOW, KIND OF LIKE A PICTURE FRAME. >> DOES IT HAVE TO BE HANGED OR IS THERE A STAND YOU CAN ATTACH THESE TO AS WELL? >> THERE’S A STAND OPTION THAT’S SOLD SEPARATELY. >> GOT IT. >> FOR THOSE CONSUMERS THAT WANT TO PUT IT ON THE CONSOLE WE’LL HAVE A STAND AVAILABLE. >> FOR SURE. I MEAN, I HAVE THE DREAM OF MOUNTING MY TV BUT I ALSO HAVE A TODDLER SO IT’S TOUGH TO EVEN HAVE THAT TIME TO HAPPEN.A STABLE STAND WORKS FOR ME AND A LOT OF CONSUMERS. YOU KNOW, I ASSUME THIS GOES UP TO 4K. WHAT DOES IT SUPPORT WHEN IT COMES TO HDR AND DOES IT SUPPORT MY 2.1 AND SUPPORT ALL THE THINGS THAT PEOPLE WANT TO SEE THESE DAYS? >> IT’S GOT ALL OF THESE FEATURES. IT HAS 6 HDMI WHICH IS PRETTY IMPRESSIVE. ALL THE LATEST BELLS AND WHISTLES ARE SUPPORTED. IT HAS THE TOP OF THE LINE VIDEO PROCESSER AS WELL WHICH YOU’D EXPECT OF A DISPLAY OF THIS TYPE. >> SO I MEAN, I HAVE ASKED YOU GUYS — I HAVE ASKED SAMSUNG ABOUT THIS BEFORE. WE HAVE SEEN OLED DEVICES ON MOBILES AND TVs YOU NEVER QUITE WENT THERE. IS THIS THE THING YOU’RE BETTING ON INSTEAD OLED AND CAN YOU TELL ME SPECIFICALLY WHY THAT REASONING IS? >> YEAH, THIS IS CERTAINLY THE FUTURE OF OUR DISPLAYED VISION. DAN MENTIONED IT EARLIER, THE SELF-ED A MISIVE TECHNOLOGY DOESN’T LEAD INTO THE PIT FALLS THAT YOU HAVE WITH ORGANIC PRODUCTS. ALSO, YOU KNOW, EACH PIXEL IS AN L.E.D.AND WITH THAT YOU CAN CONTROL TO THE PIXEL WHAT IMAGE COMES OUT OF THAT. AND AS A RESULT, YOU GET GREAT CONTRAST, GREAT COLORS, GREAT PICTURE QUALITY. >> GOTCHA. ARE YOU GUYS SPORTING — I ASSUME 4K. >> YEAH, THESE ARE 4K DISPLAYS. >> THINKING OF 8K, THE GIANT WALL SIZE ANNOUNCED LAST YEAR THAT WAS IMPRESSIVE AND EVERYTHING AND I FEEL LIKE A LOT OF TV COMPANIES ARE TALKING ABOUT 8K. FOR ME AS A CONSUMER AND SOMEONE WHO COVERS THE INDUSTRY IT SEEMS LIKE THE CONTENT IS NOT THERE. I DON’T KNOW WHY ANYBODY WOULD PAY FOR THE TVs. DO YOU HAVE A SENSE YET OF THIS IS GOING TO BE A MORE — A BIGGER YEAR FOR 8K OR WE’RE WAITING FOR THE CONTENT TO APPEAR? >> A GREAT QUESTION. FROM THE CONTENT PERSPECTIVE, MORE AND MORE CONTENT IS BECOMING AVAILABLE. YOU SAW SOME GAMING SYSTEMS LAUNCHED JUST RECENTLY THAT SUPPORT 8K CONTENT. >> WELL, THEY SUPPORT THE CONTENT THAT DOESN’T EXIST. THEY SUPPORT 8K FOR WHEN IT COMES. >> THE ECOSYSTEM IS THERE.I THINK MORE AND MORE CONTENT IS COMING. WE THINK 2021 IS A PRIMETIME FOR 8K IN THAT SEGMENT. BUT JUST AS IMPORTANTLY AS SCREENS GET BIGGER, AND WE TALK ABOUT GOING FROM, YOU KNOW, A FEW YEARS AGO, 65 INCH WAS A BIG SCREEN TV, THIS YEAR IT’S GOING TO BE ABOUT 85 INCH. AND AS THE SCREENS GET BIGGER, OUR ABILITY TO UPSCALE ANY CONTENT WHETHER IT’S SD, FULL HD, INTO FULL 8K WILL MAKE THE DIFFERENCE WHEN YOU’RE VIEWING IT ON THE LARGE SCREEN. >> GOT IT. YOU CAN WATCH UP TO FOUR DIFFERENT SOURCES OF CONTENT AT ONCE. HOW DOES THAT WORK BECAUSE IS IT ONLY CONTENT THAT’S AT DIFFERENT INPUTS OR, YOU KNOW, CAN YOU JUST SIT THERE AND LAUNCH DIFFERENT STREAMING APPS THAT YOU ALREADY HAD BAKED INTO THE TV? HOW IS THAT SET UP GEM. >> I CAN TAKE THAT ONE. SO WHAT WE CAN — WE CAN DO A FEW THINGS. BECAUSE IT’S 110 INCH WE CAN TURN THAT INTO THE LARGEST, 4 55 INCH DIAGONAL IMAGES. THAT’S 110 INCH — >> THAT’S AMAZING. >> YOU CAN HAVE — IN THEORY YOU COULD HAVE THE STREAMING APP, PLUS, YOU KNOW, AN EXTERNAL STREAMING APP OR, YOU KNOW, ANYTHING THAT YOU CAN FEED IN THROUGH HDMI PLUS STREAMING. >> SO IF YOU’RE STREAMING THE NETFLIX APP ON THE TV, YOU NEED ANOTHER BOX TO STREAM MAYBE HULU, RIGHT, INTO ANOTHER INPUT THERE, RIGHT? >> RIGHT. IF THAT WAS YOUR DESIRE. THAT’S CORRECT. >> GOTCHA. JUST THINKING ABOUT THIS FEATURE BECAUSE I THINK FEWER PEOPLE ARE BUYING THE SET TOP BOXES, WOULD IT BE POSSIBLE TO HAVE NETFLIX AND HULU OR AMAZON PRIME OR ALL THE APPS BAKED INTO TV RUNNING IN THOSE SEPARATE MULTIFRAME PANELS? >> YEAH.YEAH, IT WOULD BE. IT WOULD BE POSSIBLE. YOU KNOW, I’M NOT SURE YOU’D WANT TO WATCH THEM ALL AT THE SAME TIME. IT’S CHALLENGING. YOU COULD. IT WOULD BE POSSIBLE. >> BUT YOU GUYS AREN’T LAUNCHING WITH THAT RIGHT NOW? IT’S BASED ON PER INPUTS. >> PER INPUT. >> YEAH. >> PLUS, PLUS PHYSICAL INPUT. >> I JUST THINK OF THAT SCENE IN “BACK TO THE FUTURE 2.” I THINK THAT WAS THE MOST AMAZING THINGS IN THE ’90s SO WE’RE KIND OF GETTING THERE. THAT’S PRETTY COOL. YOU MENTIONED SOMETHING ABOUT AMBIENT MODE WHICH TURNS THE TVs INTO WALL ART OR SOMETHING THAT BLENDS INTO THE WALL.WE SAW THIS WITH THE FRAME FROM SAMSUNG. IS T THE SAME BASIC IDEA AND TECHNOLOGY BEHIND THIS? >> YEAH. SAME TECHNOLOGY, SAME FRAME. YOU HAVE THE CURATED COLLECTION FROM FAMOUS MUSEUMS AROUND THE WORLD. AMBIENT MODE IS SOMETHING WHERE WE HAVE THAT YOU CAN SET THE DISPLAY WHEN YOU’RE WATCHING A TV TO DISPLAYING AN IMAGE THAT HELPS IT BLEND IN SEAMLESSLY WITH THE REST OF YOUR WALL. >> GOT WHAT. ANYTHING ELSE YOU WANT TO ADD ABOUT THE MICRO-L.E.D. SETS? I THINK THEY’RE INTERESTING SOUNDING AND COMPELLING. DO YOU HAVE AN IDEA OF AVAILABILITY AND PRICE? >> WE’RE EXCITED TO BRING THEM TO MARKET AND FROM AN AVAILABILITY PERSPECTIVE IT’S IN THE SPRINGTIME FRAME AND WE HAVEN’T ANNOUNCED PRICING YET. AS WE GET CLOSER TO LAUNCH WE’LL ANNOUNCE THAT INFORMATION. >> I FEEL LIKE THAT’S THE BIGGEST THING JUST BECAUSE — WE’RE SEEING BIG L.E.D. SCREENS KIND OF FALL IN PRICE. I HAVE SEEN 75 SETS UNDER $1,000 BUT OLEDs PEOPLE WILL PAY MORE FOR A HIGHER QUALITY SCREEN. SO KIND OF WONDERING WHERE THESE THINGS ARE GOING TO SIT. TALKING ABOUT L.E.D., BY THE WAY, WHAT IS UP WITH THE QLED SET? YOU ANNOUNCED THAT THESE WILL HAVE A NEW LIGHT SOURCE THAT’S A LITTLE SMALLER. IS THIS MINI-L.E.D.? WHAT’S GOING ON THERE? >> YEAH. THIS IS OUR NEO QLED WHICH WE’RE ANNOUNCING THIS YEAR. I’LL LET DAN TALK ABOUT THE DETAILS IN A BIT MORE. WE’RE UPGRADING THE VIEWING EXPERIENCE TO OUR NEO QLED TV.THIS TECHNOLOGY IS BASED ON A NEW LIGHT SOURCE AND IT WILL BE AVAILABLE ON OUR 8K AND STEP UP 4K L.E.D. PRODUCTS. DAN, IF YOU WANT TO PROVIDE A BIT MORE BACKGROUND. >> YEAH, I CAN JUMP IN FURTHER. SO IT’S MINI-L.E.D. TECHNOLOGY AND SAMSUNG FURTHER REFINED IT VERSUS COMPETITIVE OFFERINGS. SO ONE, THE PACKAGE, IF YOU WILL. THE MINI-L.E.D. PACKAGE. OF COURSE IT’S SMALL, MINI, RIGHT? SO IT’S TEN — WE CAN PACK TEN TIMES MORE L.E.D.s INTO THE SAME SPACE, BUT THE BENEFIT, THE CONSUMER BENEFITING IS HALOING. THINK OF, YOU KNOW, A DARK SKY WITH A STAR. JUST A LITTLE BIT OF A HALO AROUND IT. YOU KNOW, TO SOME PURISTS, THAT’S CONCERNING. >> YEAH. >> WITH THIS TECHNOLOGY IT WOULD ALMOST NEGATE THAT COMPLETELY. >> THAT WAS AN ISSUE BECAUSE BACK LIGHT AMOUNTS WERE REALLY HARD, IT WAS REALLY HARD TO STUFF A LOT OF BACK LIGHTS INTO L.E.D.SETS AND IT’S ALLOWING FOR MORE LOCALIZED LIGHT SOURCE IS? >> YEAH, IT’S MORE DIRECTIONAL, IF YOU WILL. IT’S A LARGE DISPERSION OF THE LIGHTS AND THIS IS VERY, VERY NARROW AND FOCUSED. YOU HAVE MORE OF THEM AND NARROWLY FOCUSED. WE HAVE MUCH BETTER CONTROL OVER THAT LIGHT AS WELL. SO WE HAVE ACTUALLY 12 BIT LUMINOUS CONTROL WHICH IS PRETTY, PRETTY AMAZING. AGAIN, THE DARKEST DETAIL WILL BE SEEN AND APPRECIATED ON THE NEW NEO QLED. >> YOU HAVE MENTIONED THAT YOU HAVE DONE THINGS DIFFERENT AND I HAVE BEEN IMPRESSED WITH IT. WHAT ARE YOU GUYS DOING DIFFERENTLY? WHAT IS SAMSUNG ADDING TO THIS TECHNOLOGY THAT MORE — WE’LL SEE MORE COMPANIES ADOPT AT THIS POINT? >> SO IT’S THE ACTUAL CONSTRUCTION OF THE MINI-L.E.D. AS WELL. SO IT’S THE NARROW FOCUSING OF THE LIGHT THAT’S GOING TO MAKE A DEMONSTRABLE DIFFERENCE VERSUS COMPETITIVE OFFERINGS. >> GOTCHA. AND YEAH, AS WE ROUND THINGS UP, I KNOW YOU GUYS MENTIONED THAT THERE ARE A COUPLE OF OTHER NEW FEATURES COMING THIS YEAR TO YOUR TVs. THERE’S GOOGLE DUO INTEGRATION WHICH SEEMS TO BE WORKING WITH SCREEN MIRRORING FROM YOUR PHONE TO YOUR TV AND SOME TV LET’S WILL HAVE CAMERAS THAT YOU CAN PUT ON. CAN YOU EXPLAIN A BIT MORE ABOUT THAT? >> YEAH. SO 2020 CHANGED US ALL. >> YEAH. >> IF YOUR HOUSEHOLD IS ANYTHING LIKE MINE, WE HAVE HAD MORE VIDEO CALLS WITH FRIENDS AND THAN IN THE PAST.D LAST YEAR – AND MY SHOULDER IS SORE FROM HOLDING MY PHONE UP IN FRONT OF ME TO HAVE THE VIDEO CHATS BUT THANKS TO OUR PARTNERSHIP WITH GOOGLE DUO AND LOGITECH, WE’LL BE OFFERING A THIRD-PARTY LOGITECH VIDEO CAMERA THAT CAN BE INSTALLED SEPARATELY.SO IT’S NOT PRECONFIGURED. THE TV DOESN’T COME WITH IT INSTALLED. CONSUMERS CAN BUY IT SEPARATELY, INSTALL IT OR PLUG IT INTO THE TV ITSELF. CLICK ON THE GOOGLE DUO APP AND SEAMLESSLY HAVE VIDEO CONVERSATIONS WITH FRIENDS AND FAMILY FROM THE COMFORT OF THEIR LIVING ROOM, LOOKING AT A GIANT BIG SCREEN INSTEAD OF A SMALL MOBILE DEVICE. >> THAT’S PRETTY COOL. WHICH TVs WILL SUPPORT THIS INTEGRATION? >> THAT’S THE QLEDs. >> NOT THE MICRO — >> I NEED TO CHECK ON THAT. >> YOU MAY HAVE TROUBLE MOUNTING A CAMERA SOMEWHERE ON THAT MICRO-L.E.D.SET THAT’S PRETTY COOL. YOU ANNOUNCED SOMETHING CALLED SUPER ULTRA WHITE GAME VIEW WHICH LETS A TV GIVE YOU THE SAME BASIC — I DON’T KNOW, VIEWING ANGLE AS A SUPER ULTRA WIDE MONITOR. I’M USING ONE OF THE PC. CAN YOU GIVE ME A SENSE OF HOW THAT WILL WORK? DOES THIS MEAN — JUST PORTIONS 06 THE SCREEN WILL BE BLACKED OFF AND YOU WILL GET A WIDER — KIND OF A WIDER ASPECT AS YOU PLAY SOMETHING? >> THAT’S EXACTLY RIGHT. THAT’S RIGHT. WE NOW HAVE SUPPORT FOR 21 X 9 ASPECT RATIO. MANY OF THE POPULAR PC GAMES WILL SUPPORT WIDE ASPECT RATIO GAMING. SO IF YOU DO CONNECT, YOU KNOW, PLAY THOSE GAMES ON A PC, THAT PC CONNECTED TO YOUR TV, YOU CAN ENJOY A MUCH WIDER VIEW.SO YOU CAN SEE, YOU KNOW, TO THE LEFT AND TO THE RIGHT MORE DETAIL THAN YOU COULD IF IT WAS A JUST 16 X 9 IMAGE. IT’S A MORE IMMERSIVE EXPERIENCE. >> PERFECT. I LIKE PLAYING A LOT OF TV GAMES THERE. I GET YOU’LL BE SACRIFICING VERTICAL SCREEN SPACE TO MAKE THIS WORK? >> YEAH. YOU’LL HAVE A BLACK TOP AND BOTTOM AND THAT’S INHERENT IN THE VIDEO IMAGE. >> AND WE CAN FILL UP SOME OF THE BLACK SPACE AND THE GAME BAR CAN PROVIDE INFORMATION THAT LETS CONSUMERS MONITOR AND ADJUST CRITICAL ASPECTS OF THEIR GAMING THAT THEY’RE ACTUALLY PLAYING. SUCH AS INPUT LAG IF THEY HAVE HEADSET CONNECTED. WHAT THE DIFFERENT ASPECT RATIOS ARE AND SUCH. >> RIGHT. FRAME RATES AS WELL. WHAT THE ASPECT RATIO IS. SO YOU KNOW, I GUESS TO THE CASUAL GAMER, MAYBE THOSE AREN’T SO EXCITING. BUT FOR THE PEOPLE IMMERSIVE INTO GAMES THOSE ARE IMPORTANT THINGS TO KNOW. >> SURE. I’M TALKING TO PEOPLE WHO WANT TO PUT TVs, YOU KNOW, ON THEIR DESKS BECAUSE AT THIS POINT TO DO THEIR PC GAMING. SO I GUESS WE’RE KIND OF GETTING THERE AS A MARKET.JUST KIND TO ROUND THINGS DOWN FOR YOU GUYS HERE, YOU KNOW, WE’RE ENTERING 2021. 2020 WAS A CRAZY YEAR FOR US, BUT IT SEEMED LIKE HOME ENTERTAINMENT BECAME A MORE IMPORTANT THING BECAUSE WE COULDN’T GO ANYWHERE. HOW IS SAMSUNG APPROACHING 2021 AND ARE YOU GUYS PUTTING MORE — YOU KNOW, HELPING CONSUMERS WHO ARE STUCK AT HOME? >> YEAH, DEFINITELY. CONSUMERS HAVE MISSED OUT ON SO MANY EXPERIENCES IN 2020. PEOPLE AREN’T GOING TO MOVIES. ALL THE NEW RELEASES ARE BEING LAUNCHED ON THEIR STREAMING APPS. PEOPLE AREN’T GO TO THE RESTAURANTS, THEY’RE ORDERING IN AND EATING WITH THEIR FAMILY IN FRONT OF THE TV. WHAT WE’RE TRYING TO DO IS MAKE LIFE EASIER FOR THE CONSUMERS A LOT OF THE THINGS THAT CONSUMERS HAVE DONE IN THE PAST, WE THINK THOSE ARE GOING TO STAY.CONSUMERS AREN’T GOING TO GO OUT AND BE WITH CROWDS OF PEOPLE ANY TIME SOON. SO WE’RE TRYING TO DEVELOP AND PROVIDE SOLUTIONS THAT MAKE CONSUMERS’ LIVES EASIER. YOU KNOW, CONSUMERS ARE — THEY’RE NOT GOING OUT TO THE GYM ANYMORE AS MUCH AS THEY USED TO. SO WE’RE — WITH OUR LAUNCH OF SAMSUNG HEALTH, CONSUMERS CAN WORK OUT FROM THE COMFORT OF THEIR LIVING ROOM AND GET FEEDBACK ON THE POSES AND POSITIONING AND HAVE A HOLISTIC DASHBOARD OF THEIR HEALTH IN FRONT OF THEM. CONSUMERS AREN’T GOING INTO THE OFFICE TO WORK ANYMORE. WE’RE LAUNCHING ACCESS PLUS, TO ACCESS YOUR PC FROM THE TV. THEY CAN ACCESS OFFICE 365 DOCUMENTS DIRECTLY FROM THEIR TV. WE’RE TRYING TO MAKE THEIR LIVES EASIER AND LET THEM DO THEIR THINGS AT HOME FROM THEIR TV. >> GREAT. WELL, THANK YOU VERY MUCH FOR GIVING US THE RUNDOWN. MIKE AND DAN FROM SAMSUNG. STAY TUNED TO ENGADGET.COM AND WE’LL HAVE MORE ON TV, HOME ENTERTAINMENT AND PCs. IF YOU DUG THIS VIDEO, BE SURE TO LIKE AND TO SUBSCRIBE.>>> LADIES AND GENTLEMEN, I’M REALLY GLAD THAT WE’RE ABLE TO GET TOGETHER TODAY VIRTUALLY OF COURSE. IT WOULD HAVE BEEN BETTER IF YOU HAD BEEN ABLE TO MEET IN THE USUAL PERSONAL MANNER AT CES. BUT EVERYONE CAN STAY SAFE AND YET CONNECTED BY USING DIGITAL AND REMOTE TOOLS FOR COMMUNICATION. ALL WITH THE HELP OF VIRTUAL REALITY IT’S POSSIBLE TO EXPERIENCE THIS ASPECT OF CES IN LAS VEGAS BECAUSE OUR BUSINESS DID SO, THE TOPICS WE HAVE ARE ALSO DIGITAL. THIS IS AN IDEAL MEDIUM. I WAS PROUD TO BE PART OF THE ANNOUNCEMENT AT CES 2018 WHEN WE LAUNCHED OUR MBUX ENTERTAINMENT SYSTEM. SINCE THEN, WE HAVE CONSISTENTLY MADE IT BETTER. IN SEPTEMBER WE LAUNCHED THE LATEST GENERATION OF MBUX AND ALL OUR NEW S-CLASS. NOW WE’RE GIVING YOU THE LATEST DEVELOPMENT IN THE EVOLUTION AND A MAJOR HIGHLIGHT OF THE MBUX HYPERSCREEN WHICH MADE ITS DIGITAL PREMIERE JUST A FEW DAYS AGO. THE MBUX HYPERSCREEN WILL BE INTRODUCED IN THE FULLY ELECTRIC LUXURY VEHICLE DUE OUT VERY SOON. WE HAVE A CLIP WITH FOR YOU WITH OUR CEO AND OUR ADVANCED DESIGNER. SO LET’S HAVE A LOOK. FEELING GOOD TODAY, NEW EXPERIENCE I CAN GO EVERYWHERE ED. >> A WARM WELCOME TO OUR FIRST WORLD PREMIERE IN 2021 AND A HAPPY BELATED NEW YEAR FROM MERCEDES-BENZ. WE’RE MAKING 2021 AN OUTSTANDING YEAR IN THE MOST POSITIVE AND PROGRESSIVE WAY. THE MBUX SCREEN IS THE CENTER OF CONTROL AND ENTERTAINMENT AND IT’S THE BIGGEST SCREEN EVER MOUNTED IN A SERIES BUILT MERCEDES. YOU DON’T SEARCH FOR FUNCTIONS. THEY WILL FIND YOU. THE SCREEN APPEARS LIGHTWEIGHT ALMOST FLOATING IN THE CENTER OF THE CAR. THAT SAID, WE THOUGHT WE’D TAKE TO IT WHERE IT BELONGS.READY? WELCOME TO ZERO GRAVITY. >> HELLO, EVERYBODY. WELCOME. ALLOW ME TO INTRODUCE THE HYPERSCREEN. TO ME, IT’S AN EMERGING OF ANALOG AND DIGITAL DESIGN. THIS IS A TRUE WORK OF ART. THREE SEPARATE SCREENS AND THE GLASS SURFACE THAT LOOKS AND FEELS LIKE A SINGLE ENTITY. THIS IS THE FUTURISTIC DESIGN OF THE PURE EV MODE AND IT’S A DIFFERENT INTERPRETATION OF KEY FUNCTIONALITIES LIKE BOOSTING OR G FORCE. WE CALL THE G FORCE A Q PAC OR A FLYING SAUCER AND KEY INFORMATION IS EASY TO UNDERSTAND AND NICE TO LOOK AT. FOR ME, THE HYPERSCREEN’S CLEAR, MINIMALIST SCREEN AND STRONG ANCHOR POINTS MAKE IT INTUITIVE AND STRAIGHTFORWARD TO USE. NOW LET’S HAVE A LOOK AT WHAT’S INSIDE. M BUCKS. . >> THE MBUX HYPERSCREEN INTERPRETS HOW WE INTERACT WITH THE CAR.IT’S SUPER INTELLIGENT ON THE INSIDE. IT’S THE NERVE CENTER THAT CONNECTS EVERYONE IN THE CAR INSIDE AND OUTSIDE. WHAT YOU SEE BEHIND IS WHAT MAKES THE NEW LEVEL OF INTERACTION SO SPECIAL. OUR GOAL WAS TO CREATE A UI THAT GIVES OUR CUSTOMER DIRECT INTELLIGENCE ACCESS TO ALL THE FUNCTIONS THEY NEED IN ANY GIVEN SITUATION. IN OTHER WORDS, CUSTOMER CENTRIC USER INTERFACE. IT WAS IMPORTANT FOR US TO CREATE AN INTERFACE THAT SHALL NOT ADD DISTRACTION OR COMPLEXITY. THE RESULT IS THE NEXT LEVEL OF FULLY INTUITIVE USER EXPERIENCE. THE HYPERSCREEN OFFERS AMAZING FUNCTIONALITY. YOU HAVE APPS, VEHICLE FUNCTIONS, NAVIGATION AND CLIMATE CONTROL AND ENTERTAINMENT. THE LIST GOES ON. WE CALL IT ZERO LAYER PRINCIPLE. IT BRINGS THE APPS INTO THE FLUID, PROACTIVE USER INTERFACE. YOU CAN ACTIVATE THE FUNCTIONS YOU NEED FROM ONE SCREEN. THE ALL IMPORTANT NAVIGATION MAP IS ALWAYS VISIBLE IN THE CENTER. BENEATH IT, THERE ARE CONTROLS FOR THE PHONE AND ENTERTAINMENT. OTHER FEATURES THAT SUIT THE SPECIFIC SITUATION. THE SYSTEM KNOWS WHAT YOU WANT AND NEED AND YOU KNOW WHAT? THAT’S WHY THIS IS BASED ON EMOTIONAL INTELLIGENCE.THE SYSTEM LEARNS WITH AI AND ADDS MORE INDIVIDUAL FUNCTIONS ON THE TOP AS IT’S REQUIRED. OR PLACES THEM IN THE BACKGROUND IF THEY’RE NOT USED. IN THIS ZERO LAYER OF HYPERSCREEN MBUX USES AI SUCH AS POSITION, TEMPERATURE AND TIME. AND IT IS WITHOUT PLANNING AND CHARGING TO HELP YOU GET MOST OF YOUR ELECTRIC MOBILITY EXPERIENCE. LOTS OF INNOVATION IS FOCUSED VERY MUCH ON THE DRIVER. BUT MBUX HAS SOMETHING MORE FOR EVERYONE IN THE CAR. THERE ARE INNOVATIONS FOR ALL PASSENGERS BUT ESPECIALLY FOR THE ONE IN THE FRONT BECAUSE THE FRONT SEAT PASSENGER HAS THEIR OWN SCREEN INCORPORATED IN TO THE HARDER SCREEN. WE CALL IT CODRIVER DISPLAY AND THEY CAN ALSO SEE THE RELEVANT VEHICLE INFORMATION. AND THERE IS EVEN MORE IN STORE FOR PASSENGERS. THERE ARE ENTERTAINMENT SERVICES THAT MARKET THE SPECIFIC FEATURES. THE FRONT SEAT PASSENGER CAN SHARE CONTENT WITH ANYONE ELSE IN THE CAR. IN SOME MARKETS, IT’S EVEN POSSIBLE TO WATCH THE TV. ON ONE SIDE OF THE PASSENGER CAR THE PASSENGER CAN SEE AND WATCH THE VIDEOS WHILE TRAVELING BY USING THE BLUETOOTH HEADPHONES WHILE ON THE OTHER SIDE INTELLIGENT CAMERA BASED LOCKING CONCEPT PREVENTS THE DRIVER FROM LOOKING AT THE PASSENGER DISPLAY TO AVOID DISTRACTION.AND BEFORE YOU FEEL TOO SORRY FOR THE DRIVER, THEY GET A PRETTY ATTRACTIVE VIEW TOO ALBEIT LESS DISTRACTING. IT IS AN EXCLUSIVE EQ DESIGN IN THE SAME EASY TO USE INTERFACE AS IT WAS INTRODUCED WITH S CLASS AND TOGETHER WITH THE FOUR AUGMENTED REALITY. JUST TO ROUND IT OFF, THE HYPERSCREEN IS A NATURAL PROGRESSION OF THE MBUX TAKING IT TO THE NEXT LEVEL OF SOPHISTICATION AND EASE OF USE. THIS IS A COMPLETELY NEW AND SUPER INTELLIGENT WAY OF INTERACTING AND IN THE USE OF CASE EXPERIENCES ENHANCED EXPERIENCE FOR ALL THE DRIVERS AND THE PASSENGERS. THIS IS DIGITAL THINKING OF 2021. THERE YOU HAVE IT. THE BEST OF FEATURING THE NEW MBUX HYPERSCREEN MAKING ITS DEBUT IN THE UPCOMING EQS AND THE OTHER MODELS. THIS IS A FASCINATING PIECE OF TECHNOLOGY WITH MANY GREAT NEW FEATURES. BEFORE I GO, I WANT TO SHOW YOU ONE COOL NEW FEATURE THAT WILL ALSO BE THE PART OF THE LATEST MBUX GENERATION. AS A WORKING TITLE, WE CALL IT MERCEDES TRAVEL KNOWLEDGE. BUT YOU KNOW WHAT? YOU CAN BELIEVE ME THAT OUR MARKETING IS ALREADY WORKING ON A FANCIER NAME. BUT LET ME TRY NOW. HEY, MERCEDES, WHAT CAN YOU TELL ME ABOUT THIS BUILDING? >> THE STRATOSPHERE TOWER IS ONE OF THE MOST FAMOUS LANDMARKS OF LAS VEGAS AND THE RIDES AND ATTRACTIONS ON TOP OF THE TOWER ARE QUITE SPECTACULAR AND POPULAR. >> THANK YOU, MERCEDES. SO AS YOU CAN SEE, OUR SYSTEM IS SMART AND IT WORKS IN MOST OF THE MAJOR CITIES OF THE WORLD. THIS NEW MBUX FEATURE EVALUATES THE MATERIAL AND SUPPLIES THE APPROPRIATE INFORMATION WHEN THE DRIVER OR PASSENGER ASKS FOR IT. THE INFORMATION THEN APPEARS ON THE RESPECTIVE DISPLAYS. WELL, AS LONG AS I’M HERE VIRTUALLY, MAYBE I’LL GO PLAY THE SLOTS FOR A BIT. THAT’S A SAFE, SOLITARY ACTIVITY, RIGHT? STAY HEALTHY AND SEE YOU SOON. >>> WELCOME BACK TO OUR LIVE COVERAGE OF CES 2021. I’M GREG AND EDITOR-IN-CHIEF OF AUTO BLOG AND WE’RE HERE TO TALK SOME CARS. JOINING ME RIGHT IS TERRENCE O’BRIEN THE MANAGING EDITOR OF ENGADGET.WE SAW A PRETTY GOOD REVEAL THE HYPERSCREEN AND I ALMOST WANT TO CALL IT THE HYPE SCREEN. THIS IS GOING TO STRETCH ALL ACROSS THE DASHBOARD, ALL ACROSS THE CABIN, 56 INCHES. IT’S ONE OF THE BIGGEST DASHBOARDS WE HAVE EVER SEEN. THE VENTS WHICH ARE FUNCTIONAL AND I THINK THEY LOOK GOOD. TERRENCE, WHEN YOU LOOK AT THIS, I MEAN, DO YOU THINK THIS DOES ENOUGH FOR THEM? IS THIS BIG ENOUGH OF A STEP FORWARD? I’M PRETTY EXCITED JUST WATCHING THE REVEAL TODAY.AS WE KNOW, MERCEDES HAS A BIG PRESENCE AT CES, BUT I’M CURIOUS YOUR TAKE. DO YOU THINK THIS LETS THEM COMPETE WITH TESLA AND SOME OF THE OTHER INFOTAINMENT SYSTEMS? >> I MEAN, I THINK SO. I’M GOING TO BE FRANK HERE, I’M NOT GOING TO PRETEND TO BE AN EXPERT ON INFOTAINMENT SYSTEMS BUT I HAVE BEEN COVERING CES FOR — I HAVE LOST TRACK OF HOW MANY YEARS.I THINK THIS IS 12 NOW. THIS IS EASILY THE MOST FUTURISTIC LOOKING INFOTAINMENT SYSTEM I HAVE SEEN IN A CAR THAT WILL ACTUALLY COME TO MARKET. THEY SAID SOON DURING THE PRESENCE EVENT. THEY DIDN’T GIVE US A SPECIFIC DATE BUT WE’RE EXPECTING SOME TIME IN 2021 THAT THE HYPERSCREEN IS GOING TO END UP IN THE EQS LUXURY EV. SO YOU KNOW, THAT’S PRETTY EXCITING. YOU KNOW, ESPECIALLY A GUY LIKE ME WHO’S PRIMARY USED TO DEALING WITH SEVEN INCH RESISTIVE TOUCHSCREENS IN THE DASH BOARD. >> I THINK THAT’S A GREAT POINT. I THINK THE EQS IS GOING TO BE MERCEDES’S TOP OF THE LINE ELECTRIC LINE AND THE “S” IN THE NAMING SCHEME, WITH THE BIG LUXURY LINER.IT’S THE FLAGSHIP MERCEDES SEDAN, SO THE EQS IS THE ELECTRIC SEDAN FOR THEM. I THINK THAT’S ENTIRELY LOGICAL, TO WATCH SOMETHING LIKE THIS IN THE VEHICLE THAT’S SO CRITICALLY IMPORTANT. YOU KNOW, THIS IS REALLY BECOMING A TREND IN THE INDUSTRY. CADILLAC WHCH WE’LL HEAR A BIT MORE FROM TOMORROW IS GOING TO LAUNCH, YOU KNOW, ANOTHER SOPHISTICATED SCREEN IN THE LYRIQ. THEY HAVE ROLLED OUT SEVERAL SCREENS IN THE CURRENT ESCALADE. WHICH YOU CAN ACTUALLY BUY NOW. THE SCREENS KIND OF VARY A LITTLE BIT IN THE APPLICATION THAT THEY USE. THE CADILLAC ONE, FOR EXAMPLE, HAS SEVERAL OLED SCREENS WHICH IS WHAT WE’RE GOING TO SEE HERE IN THE MERCEDES APPLICATION. AND I THINK IT’S REALLY — IT’S AN INTERESTING WAY TO SORT OF BRIDGE, YOU KNOW, WHAT WE’RE SEEING AND LIKE TVs, LAPTOPS, JUST THE GENERAL CONSUMER ELECTRONICS INDUSTRY AND BRING IT IN TO, YOU KNOW, THE INSIDE OF YOUR CAR. AND I REALLY THINK THAT’S THE WAY THE FUTURE IS GOING TO BE HERE AT THIS POINT. YOU KNOW? TESLA WAS ONE OF THE PIONEERS BY BASICALLY PUTTING, YOU KNOW, THIS — LIKE SCREEN IN THE MIDDLE OF THE MODEL “S” THAT REALLY LOOKED LIKE THE TIME — AT THE TIME WE CALL IT LIKE AN iPAD.BUT IT WASN’T REALLY WELL PLACED. I DID FEEL A LITTLE BIT CLUNKY AND FOR A WHILE THAT WAS THE WAY THAT CAR COMPANIES WERE DOING IT. HEY, LET’S TAKE THE TOUCH SCREEN AND WHACK, PUT IT IN THE MIDDLE AND ADD ALL THAT FUNCTIONALITY. I THINK WHAT IS COOL ABOUT THE EQS APPLICATION AND THE CADILLAC AND THE OTHER ONES, IT IS SO WELL POSITIONED AND INTEGRATED, TRULY A PART OF THAT EXPERIENCE. I’M PRETTY EXCITED ABOUT. IT’S A CURVED DASH WHICH IT’S INTERESTING, YOU KNOW, WHEN YOU LOOK AT THAT PANEL, THAT’S A REALLY OLD TERM IN THE CAR BUSINESS. IT GOES BACK TO LIKE THE ’40s OR ’50s. OLDSMOBILES USED TO HAVE CURVED DASHES BUT IT’S INTERESTING TO SEE WHAT THE SHAPE IS REPEATING ITSELF IN A FAR DIFFERENT APPLICATION HERE IN 2021. YOU KNOW, IT IS A GOOD WAY, I THINK, TO RETHINK THE INTERIOR. TRADITIONALLY EVEN THE DASHBOARD LIKE ABOVE THE INSTRUMENT PANEL, ABOVE THE CONTROLS, YOU HAD A LOT OF LEATHER AND STITCHING AND FRANKLY EMPTY SPACE.BY MAKING THIS STRETCH ALL THE WAY OUT, YOU’RE MAKING IT FEEL MORE ORGANIC AND CONNECTED TO THE CAR WHICH IS KIND OF A COOL THING. YOU KNOW, WE’LL SEE. THE WAY THESE THINGS USUALLY WORK IS THEY’RE AVAILABLE ON LIKE THE TOP END TRIMS SO YOU HAVE TO PAY MORE TO MAKE SURE YOU GET THIS.WHICH IS ALWAYS TRICKY. OTHERWISE, THE BASE EQS IF YOU WILL HAS A MORE SIMPLER SYSTEM. THAT’S WHERE THE CADILLAC IS AS WELL. SO I’M EXCITED TO SEE THIS TYPE OF TECHNOLOGY GROW IN THE AUTO INDUSTRY. I THINK WE’LL SEE IT MORE IN THE LUXURY SECTOR TOO. >> I MEAN, THAT’S — >> I’M CURIOUS — >> DO WE HAVE ANY IDEA HOW MUCH THE EQS IS GOING TO COST AND HOW MUCH THIS IS GOING TO ADD TO THE PRICE OF THE VEHICLE? YOU KNOW, A 56 INCH OLED SCREEN IN YOUR CAR CAN’T BE CHEAP. THERE’S REASON THAT MOST PEOPLE DON’T HAVE 60 INCH OLED SCREENS IN THEIR LIVING ROOM RIGHT NOW. SO WONDERING HOW MUCH THAT’S GOING TO ADD, BUT I ASSUME THE EQS IS AIMED AT PEOPLE FOR WHOM PRICE IS NO OBJECT. RIGHT? >> YEAH. ABSOLUTELY. I MEAN, IF YOU HAD SORT OF AGAIN — WOULD MAKE THAT PARALLEL AT THE S-CLASS, THE MERCEDES IS THE MOST EXPENSIVE SEDAN AND THAT CAR NOT CHEAP AND THEN YOU ADD YOU SOME ELECTRIFICATION TO IT WITH THE EQS, I THINK IF YOU CAN AFFORD THE EQS YOU CAN CERTAINLY AFFORD THE SCREEN, THE HYPERSCREEN IF YOU WILL.WHAT’S KIND OF COOL TOO IS HOW COLORFUL AND FUTURISTIC IT LOOKS. IN GENERAL, ELECTRIC VEHICLE BUYERS ARE EARLY ADOPTERS. THEY’RE PEOPLE WHO WANT TO TRY THE DIFFERENT TECHNOLOGY, THEY WANT TO GET AWAY FROM FILLING UP AT THE PUMP AND THEY WANT SOMETHING NEW AND DIFFERENT. SOMETIMES YOU WILL GET INTO HYBRIDS OR EVEN FULL ELECTRIC VEHICLES AND IT OFTEN SEEMED LIKE THE DASHBOARD DIDN’T MATCH LIKE THE UNDER THE HOOD BATTERY TECHNOLOGY. I THINK THAT’S REALLY COOL HERE THAT, YOU KNOW, WITH THE EQS AND SOME OTHER VEHICLES, IT SEEMS LIKE THE INSIDE IS CATCHING UP TO THE OUTSIDE. >> YEAH. I MEAN, I THINK JUST GOING BACK TO THE POINT YOU MADE EARLIER ABOUT TESLA BEING ONE OF THE FIRST TO INTEGRATE THIS AND I THINK MERCEDES CURRENT MBUX SYSTEM SEEMS LIKE AN iPAD SLAPPED IN THE MIDDLE OF THE SEAT STYLE, RIGHT? >> YEAH. YEAH. THAT’S RIGHT. I HAVE TESTED A NUMBER OF MERCEDES VEHICLES OVER THE YEARS AND IT DOES HAVE THAT KIND OF ALMOST LIKE GARMIN FEEL. LIKE HEY, YOU BOUGHT THIS THING AT COSTCO AND YOU’RE GOING TO SLAP IT IN THE MIDDLE OF YOUR CAR.MERCEDES HAS SOME OF THE NICEST INTERIORS I THINK IN THE BUSINESS. SO YOU KNOW THE WAY I LOOK, FIVE OR TEN YEARS OUT IN THE FUTURE YOU’LL BE ABLE TO GET A SOPHISTICATED LIKE ALL, YOU KNOW, ALL DIGITAL SCREEN OR MAYBE YOU’LL GET A HALFWAY SCREEN AND THEN HALFWAY MORE STRUCTURAL WITH LEATHER AND STITCHING AND MORE HARD POINTS LIKE THAT. I THINK THEY’LL PLAY TO A NUMBER OF DIFFERENT MARKETS AND, YOU KNOW, THAT MAKES SENSE. THAT’S HOW MERCEDES HAS BEEN IN BUSINESS SINCE 1886 OR SOMETHING. THEY KNOW THEIR CUSTOMER. THEY’RE NOT AFRAID TO TAKE RISKS AND TRY NEW THINGS. AND, YOU KNOW, ESPECIALLY FOR A BRAND LIKE THEM. THERE IS ALWAYS THAT RISK OF, YOU KNOW, HAVING THE LUXURY CAR THAT DOES SEEM LIKE A LITTLE STUCK-UP OR SOMETHING. I THINK THE EQS IS GOING TO BE A VEHICLE THAT’S LEGITIMATELY COOL. AS WE LOOK AT LIKE ELECTRIFICATION AS IT’S MORE AVAILABILITY, NOT JUST THE VOLT AND THE NISSAN LEAF AND THINGS LIKE THAT, YOU WILL SEE ELECTRIC VEHICLES JUST BECOME COOLER, BECOME THE NORM.I FOR ONE AM EXCITED ABOUT THAT. >> I’M EXCITED ABOUT THAT TOO. YOU KNOW? I’M THE KIND OF GUY WHO’S NORMALLY A RELATIVELY EARLY ADOPTER. I’M NOT WHEN IT COMES TO AUTOMOBILES THOUGH, BUT I’M DEFINITELY EXCITED TO SEE ELECTRIC VEHICLES PICK UP A MORE LIKE YOU SAID COOL VIBE. TRY TO PUT OUT A LITTLE BIT OF A LESS GRANOLA IMAGE TO THEMSELVES. I AM WONDERING THOUGH, YOU KNOW, IS THIS GOING TO BE THE WAY FORWARD AS WELL FOR LOWER LEVEL VEHICLES? DO YOU SEE THIS LIKE WRAP AROUND SCREEN TECHNOLOGY COMING TO MORE MAINSTREAM SEDANS OR IS THIS THE SORT OF THING THAT’S PRIMARILY RELEGATED TO THE HIGH-END STUFF FOR THE FORESEEABLE FUTURE? >> YOU KNOW, I WOULD PROBABLY PUT THAT AT MAYBE SIX OR SEVEN YEARS OUT BEFORE WE START TO SEE EVEN MID LEVEL APPLICATIONS OF THESE.BUT YOU NEVER KNOW. LIKE FORD ROLLED OUT SYNC WHICH WAS ROUNDLY CRITICIZED BECAUSE IT DIDN’T WORK VERY WELL TEN YEARS AGO. THEY PUT THAT IN THE FUSION, THE TAURUS AND IT WAS A RISK GOING DOWN THE ROAD WITH THE MAIN STREAM VEHICLES. I THINK RIGHT NOW YOU WILL SEE THE HIGH END CURVED DASH PANELS, SORT OF LIKE THE ADD ON. SO YOU WANT TO GET THE TECH PACKAGE. OKAY, THAT’S AN EXTRA COUPLE THOUSAND DOLLARS. YOU GO WITH THAT.THEN IF YOU’RE WILLING TO PAY ANY MORE, YOU CAN GET THE SOPHISTICATED DASHBOARD. THAT’S HOW PRICING STRATEGIES BREAK DOWN AND THE TRICK TOO IS HOW MUCH DOES DEVELOPMENT COST AND HOW MUCH DOES THAT BECOME, YOU KNOW, DEMOCRATIZED? HOW MUCH DO SUPPLIERS SORT OF LEARN HOW TO MAKE THE STUFF MAYBE CHEAPER AND THAT’S WHEN SUDDENLY YOU’LL START SEEING THIS, YOU KNOW, MORE COMMONLY ON LIKE CHEVYS AND NISSANS AND MORE MAINSTREAM VEHICLES. ULTIMATELY THAT’S USUALLY HOW THE INDUSTRY GOES. THESE REALLY SOPHISTICATED EXPENSIVE TECHNOLOGIES START WITH THE LUXURY BRANDS BECAUSE THAT’S WHERE YOU CAN CHARGE MORE MONEY. NOBODY WOULD QUESTION SAYING OH, HEY, THE MERCEDES ELECTRIC VEHICLE COST THIS MUCH. PEOPLE MIGHT QUESTION IF YOU’RE TRYING TO CHARGE THAT MUCH FOR A CHEVY OR A TOYOTA. SO LIKE YOU, I’M REALLY CURIOUS TO SEE WHAT THE PRICING IS GOING TO BE. BUT, YOU KNOW, AT THE END OF THE DAY, WE ALREADY HAVE A LOT OF THIS STUFF IN CARS RIGHT NOW. YOU KNOW? IT’S JUST BIGGER.YOU CAN DO MORE STUFF WITH IT. SO WE’LL SEE. I MEAN, ARTIFICIAL INTELLIGENCE, STUFF LIKE THAT, YOU KNOW, THAT’S SOMETHING MERCEDES TOUCHED ON TODAY THAT WILL SORT OF — WE’LL SORT OF LEARN AS YOU DO CERTAIN THINGS, MAKE CERTAIN CALLS AT CERTAIN TIMES. I THINK THAT’S COOL. AND I THINK PEOPLE ARE GOING TO START DEMANDING THAT TOO. SO, YOU KNOW, WE’LL SEE. >> YEAH. AND I’M INTERESTED TO SEE HOW THAT WORKS OUT IN, YOU KNOW, PRACTICALITY. HOW THAT SHAPES UP IN DAY TO DAY LIFE. THAT’S ONE OF THE THINGS I’M MORE INTERESTED TO SEE COME TO THE CONSUMER LEVEL AS WELL. I DON’T PERSONALLY DON’T NEED A 56 INCH WRAP AROUND SCREEN IN MY CAR, BUT IF MY CAR KNOWS THE MOMENT I GET IN IT ON LIKE SUNDAY AFTERNOON I’M GOING TO THE SUPER MARKET, PULLS UP DIRECTIONS AND MAYBE MY SHOPPING LIST AS HAS IT READY TO GO FOR ME, THAT’S SOMETHING I’M INTO. I’M SLIGHTLY SKEPTICAL OF THAT PROMISE. YOU KNOW? GOOGLE AND APPLE HAVE BEEN TALKING ABOUT PUTTING THAT SORT OF STUFF IN YOUR HAND ON YOUR PHONE FOR YEARS AND IT WORKS OKAY.I THINK. IT’S A LITTLE HIT AND MISS AT TIMES. >> YEAH. YOU KNOW WHAT’S INTERESTING ABOUT THAT I THINK, THIS IS PERHAPS THE CHALLENGE FOR CAR COMPANIES AS WELL AS TECH COMPANIES IS WHERE DO PEOPLE WANT THIS TYPE OF SERVICE? DO YOU WANT IT ON YOUR PHONE, DO YOU WANT IT ON YOUR CAR? WHAT WORKS BETTER FOR YOU? I DON’T KNOW ABOUT YOU, BUT WHENEVER I GO SOMEWHERE, I STILL MORE OFTEN THAN NOT THROW THE ADDRESS LIKE IN MY PHONE AND ROLL FROM THERE. YOU KNOW, I LOVE TESTING CARS, I LOVE TESTING INFOTAINMENT SYSTEMS. BUT IT’S TRICKY SOMETIMES TO FIGURE OUT HOW TO USE THEM, YOU KNOW? SOMETIMES I FORGET HOW TO USE THE INFOTAINMENT SYSTEM IN MY OWN CAR. SO I THINK A LOT OF TIMES WHAT, YOU KNOW, WE’LL SEE AND I THINK THAT WILL HELP DETERMINE WHERE THE MARKET GOES IS HOW DOES THE CONSUMER WANT THIS? YOU KNOW, BARELY TEN YEARS AGO, PEOPLE WERE STILL PRINTING OUT MAPS FROM MAPQUEST.BECAUSE THAT’S WHAT THE EASIEST THING TO DO WAS AT YOUR OFFICE. YOU KNOW? EVERYTHING LITERALLY CHANGED OVERNIGHT WE APPLE MAPS, GOOGLE MAPS AND IT BECAME SO MUCH EASIER TO DO IT ON YOUR PHONE AND KEEP THINGS, YOU KNOW, JUST TAKING YOU WHERE YOU WANT TO GO. AND THERE’S CERTAINLY A BIG MARKET OUT THERE FOR, YOU KNOW, OTHER COMPANIES, YOU KNOW, CAN YOU PARTNER WITH, YOU KNOW, LIKE A GROCERY STORE? THAT WILL ALREADY HAVE, YOU KNOW, YOUR LIST CURATED AND pRE WANTS TO SELL YOU ADVERTISING? PREROLL BEFORE YOU GET INTO THE CAR AND YOU HEAR YOUR DIRECTIONS. SO TO ME, THE CAR COULD BECOME LIKE THE NEXT FRONTIER OF ADVERTISING. YOU KNOW, I HOPE IT DOESN’T LOOK LIKE, YOU JERSEYS ON SOME TEAM BUT THE HYPERSCREEN OFFERING ALL SORTS OF POSSIBILITIES TO ME IT’S NOT A QUESTION OF NOT IF, BUT WHEN. >> I WANT TO TAKE ONE BIG STEP BACK, JUST BECAUSE THIS IS ACTUALLY SOMETHING I HAVE WORRIED — I HAVE WONDERED ABOUT AS A MORE CASUAL CAR DRIVER, CAR OWNER. WHAT IS THE MARKET LIKE STILL FOR THESE CUSTOMIZED, YOU KNOW, INFOTAINMENT SYSTEMS? I’M A GUY WHO GETS INTO THE CAR AND PLUGS THE PHONE IN AND USES ANDROID AUTO AND I DON’T THINK I HAVE EVER ACTUALLY INTERACTED WITH THE — WELL, LIKE BUILT-IN SUBARU INFOTAINMENT SYSTEM WHATEVER IT IS CALLED THESE DAYS. >> SO IT REALLY IS SORT OF LIKE, YOU KNOW, CASE BY CASE BASIS. SOME PEOPLE, I THINK IF YOU OWN THE CAR AND MAYBE THE INFOTAINMENT SYSTEM IS WHY YOU PURCHASED IT IN THE FIRST PLACE, ONE OF THE KEY CONSIDERATIONS THAT YOU LEARN TO ADOPT AND USE IT AND PROBABLY ENJOY IT. BUT I WOULD VENTURE TO GUESS MOST PEOPLE GET IN CARS EVEN CARS THEY OWN AND STILL JUST THROW IN THEIR PHONE. BECAUSE USUALLY WHEN YOU’RE LIKE — BEFORE YOU MAKE THE DECISION TO LEAVE THE HOUSE, ESPECIALLY IN THIS PANDEMIC ENVIRONMENT WE LIVE IN, YOU’RE PROBABLY FIGURING OUT WHAT ROUTE DO I WANT TO TAKE. YOU KNOW, IS IT BUSY AT THAT POINT? SHOULD I GO RIGHT NOW, WAIT A COUPLE OF HOURS, PEOPLE ARE MAKING THE DECISIONS ON THE PHONE AND THE AUTOMAKERS THAT CAN WIN AND THE ELECTRONICS COMPANIES THAT CAN WIN ARE THOSE WHO SMOOTH THE TRANSITION INTO THE CAR.THAT’S WHY I THINK APPLE CAR PLAY AND ANDROID AUTO WERE, YOU KNOW, REALLY SUCCESSFUL. THEY ARE STILL SUCCESSFUL BECAUSE WHAT THEY DID IS THEY JUST MADE THE SOLUTION SIMPLER. THEY DIDN’T INVENT A NEW SOLUTION. THEY JUST MADE IT EASIER. MADE YOUR LIFE EASIER. THAT’S ALL PART OF IT. SO I MEAN, THE HYPE SCREEN TO ME IS SORT OF LIKE — IT’S ALMOST LIKE THE HIGHEST EVOLUTION OF THE DASHBOARD. WE’LL SEE IF THAT FRANKLY IS WHAT PEOPLE WANT. IT MIGHT ALSO BECOME LIKE — YOU KNOW, BMW ROLLED OUT A THING THAT YOU CAN TWIRL YOUR FINGERS AND THAT WOULD CHANGE THE RADIO OR TURN LIKE YOUR AUDIO UP ON YOUR RADIO. AND IT’S STILL IN CARS. I TEST DROVE A BMW A COUPLE OF WEEKS AGO AND IT WAS THERE AND I THOUGHT TO MYSELF, I DON’T THINK PEOPLE WANT THIS. IT’S EASIER TO JUST TURN THE KNOB. PART OF THE HYPERSCREEN TOO IS AESTHETICS.IT REALLY LOOKS AWESOME. I’M SURE YOU HAVE WATCHED THE VIDEO A COUPLE OF TIMES LIKE I HAVE. IT LOOKS GREAT. IT’S THE KIND OF THING, I THINK A LOT OF IT WILL BE DEAD SPACE, IT’S NOT LIKE 100%. LIKE EVERY INCH AS YOU — YOU KNOW, YOU HIT SOMETHING IT DOES SOMETHING. BUT, YOU KNOW, AESTHETICALLY IT WILL LOOK BEAUTIFUL. AND, YOU KNOW, THE OTHER THING TOO IS LIKE WILL IT BE DISTRACTING? I DON’T THINK SO. AUTOMAKERS HAVE FOUND A WAY THAT THEY AREN’T. ESPECIALLY AS THEY SAY THEY’RE GOING INTO PRODUCTION BUT WE’LL SEE. >> YEAH. THAT’S ALWAYS MY BIG QUESTION TOO WITH THESE THINGS. HAVING A GIANT SCREEN IN MY FACE SEEMS LIKE IT MIGHT BE PROBLEMATIC WHEN I’M TRYING TO KEEP MY EYES ON THE ROAD.IT SEEMS LIKE THEY’RE PUTTING A LOT OF THOUGHT INTO HOW TO MINIMIZE THE DISTRACTION, BUT SOME OF THE GRAPHICS THEY SHOWED ESPECIALLY THE ONE THAT APPEARED TO BE LIKE A UFO FLYING DOWN TRYING TO DESTROY THE DEATH STAR, I WAS CONFUSED ABOUT WHY THAT WOULD BE FRONT AND CENTER ON YOUR DASHBOARD. >> SO, I’M RIGHT THERE WITH YOU. I DON’T HAVE THE FAINTEST IDEA WHAT THEY WERE GOING FOR WITH THAT AND ONE THING I DID LIKE AND THIS IS PRETTY COMMON ON A NUMBER OF LUXURY VEHICLES OR EVEN MANY CARS IN GENERAL IS LIKE THE DUAL GAUGES RIGHT IN FRONT.YOU SEE THE TACHOMETER, SPEEDOMETER AND YOU CAN CUSTOMIZE IT. I THINK THAT’S A REALLY GOOD FEATURE BECAUSE IT’S JUST LIKE — IT’S RIGHT IN FRONT OF YOUR FACE AND IT’S CIRCULAR AND IT’S TRADITIONAL, IF YOU WILL. I THINK THAT’S A NICE EXPERIMENT OR A NICE SORT OF EXPERIMENT IN THIS LIKE, YOU KNOW, PRETTY GROUND BREAKING, YOU KNOW, PLAY FOR THEM. SO, YOU KNOW, WE’LL SEE. I THINK SOMETIMES WHEN YOU TAKE STUFF LIKE THIS WHERE YOU REALLY ADVANCE TECHNOLOGY, YOU WANT TO GO LIKE GIVE PEOPLE SOMETHING THAT’S COMFORTING BUT ALSO, YOU KNOW, PUT THE BIG SCREEN WITH THE UFO LANDING OVER HERE AND THEN IN FRONT OF YOU, HEY, HERE’S THE SPEEDOMETER, YOU KNOW, THAT SORT OF THING.>> YEAH. I’M INTERESTED TO SEE, AGAIN, WHAT IT ACTUALLY WILL LOOK LIKE. I AGREE THAT DUAL METER THING, THAT AND HAVE THAT INFORMATION RIGHT IN FRONT OF YOU SEEMS SUPER USEFUL. YOU KNOW, I’M, AGAIN, A GUY WHO’S ONLY RECENTLY UPGRADED TO A MODERN VEHICLE. I WAS DRIVING A 20 — A 2006 SCION UNTIL TWO YEARS AGO. >> OKAY. >> SO THIS IS — A LOT OF THIS IS FAIRLY NEW TO ME, BUT IT IS VERY EXCITING TO SEE HOW QUICKLY IT’S ADVANCED. AND YEAH, I DO WANT TO SEE LIKE THE ACTUAL PRODUCTION LIKE GET BEHIND A WHEEL, BE ABLE TO DIAL UP WHAT I PERSONALLY WANT TO BE ABLE TO KEEP MY EYE ON. AND THEN PUT IT WHERE IT WOULD MAKE THE MOST SENSE. I THINK THAT’S THE LIKE SELLING POINT TO ME. THE CUSTOMIZABILITY OF IT. ONE OF THE THINGS LIKE IF MY OLD SCION, THE SPEEDOMETER WAS IN THE MIDDLE OF THE DASHBOARD. IT WASN’T BEHIND THE STEERING WHEEL. AND THAT WAS LIKE A THING THAT WAS DISTRACTING. I DIDN’T KNOW WHY IT WAS THERE. IT MEANT I HAD TO TAKE MY EYES OFF OF IT, WHEREAS IN MY NEW CAR THERE’S LIMITED CUSTOMIZABILITY BUT THERE’S A SCREEN AND I CAN CHOOSE WHAT THE SCREEN DISPLAYS. THIS IS CLEARLY LIKE EVEN FAR MORE ADVANCED THAN THAT. SO THAT’S LIKE THE THING THAT GETS ME AS A MORE CASUAL DRIVER.>> IT’S INTERESTING BECAUSE CAR CARS ESPECIALLY THE LUXURY SPACE, WHEN I THINK OF MERCEDES I TEND TO THINK OF WHAT ARE BMW AND AUDI DOING. AUDI ROLLED OUT A DIGITAL COCKPIT — THIS WAS PROBABLY FIVE OR SIX OR SEVEN YEARS AGO AND IT’S SLOWLY ROLLED OUT ACROSS THE LINEUP. AND IT’S THE SAME IDEA. IT’S JUST NOT QUITE AS EXTRAVAGANT. NOT QUITE AS FUNCTIONAL AS THIS. ALTHOUGH IT CAN BE. ONCE YOU ADD IN THE DIFFERENT OPTIONS AND DIFFERENT THINGS. AND THAT TO YOUR POINT, TERRENCE, IT’S CONFIGUREABLE IF YOU WANT CERTAIN THINGS TO BE HERE, YOU CAN. IF YOU WANT CERTAIN THINGS TO BE OVER THERE OR IN THE CASE OF THE AUDI, YOU CAN TURN THINGS OFF. WHICH I THINK IS KIND OF A NICE FEATURE AS WELL.IT ORIGINALLY ROLLED OUT ON THE AUDI TT WHICH IS THE SPORTS CAR WHICH THEY ACTUALLY NO LONGER MAKE WHICH SHOWS YOU HOW LONG THIS TECHNOLOGY HAS BEEN AROUND IN SOME CASES. AND THE IDEA WAS IF YOU WANT TO HAVE A REALLY SIMPLE EXPERIENCE IN YOUR SPORTS CAR, YOU COULD DO THAT. AND I THINK, YOU KNOW, CERTAIN CARS LIKE, YOU KNOW, SAY A FORD MUSTANG, EVEN THE NEW TESLA ROADSTER YOU’RE GOING TO WANT A VERY MINIMALIST EXPERIENCE. YOU’RE GOING TO WANT TO BE ABLE TO HAVE THE — LIKE THE PERFORMANCE METRICS IN FRONT OF YOU AND MAYBE THE NAV SCREEN AND THAT’S IT. I THINK WHEN YOU LOOK AT VEHICLES LIKE THE EQS WHICH, YOU KNOW, AS I WAS LOOKING AT SOME OF THE ELECTRIC VEHICLES THAT THEY’RE PLANNING TO ROLL OUT, THE E-LINE, IF YOU WILL, WE KNOW AT LEAST THREE OF THEM AND THE “S” BY FAR IS THE MOST EXPENSIVE AND WE EXPECT THE HYPERSCREEN IS GOING TO BE LIKE AN OPTION ON TOP OF THAT.SO YOU’RE REALLY TALKING ABOUT THE TOP OF THE FOOD CHAIN HERE. WE HAVE HEARD ABOUT AN EQA. AN EQE. WHICH SORT OF LIKE, YOU KNOW, STRETCHES THE LINEUP OF MERCEDES LIKE TRADITIONAL CARS. THEY HAVE LIKE THE EQ DESIGNATION AT THE FRONT OF IT. YOU KNOW, AGAIN, I THINK IT’S GOOD TO POINT OUT THAT A LOT OF THE HYPERSCREEN IS, YOU KNOW, REALLY AT THE TOP OF LIKE THE TIP OF THE SPEAR TO USE THAT CLICHE. YOU WON’T SEE IT ON EVERY MERCEDES VEHICLE, BUT AFTER A COUPLE OF OF YEARS THEY’LL START TO USE THAT TECHNOLOGY AND ROLL IT OUT ACROSS MORE OF THE EQ LINEUP AND THEN, YOU KNOW, WHO KNOWS? MAYBE WE’LL SEE IT IN SOME OF THE REGULAR — THE REGULAR MERCEDES, IF YOU WILL. SO, YOU KNOW, I’M EXCITED TO SEE WHICH DIRECTION IT GOES.I THINK, YOU KNOW, AGAIN, THEY REALLY PUT A LOT INTO THIS THAT I THINK TAKES MERCEDES TO A PLACE THAT’S A LITTLE BIT FURTHER THAN THEY HAVE TRADITIONALLY GONE. YOU DON’T WANT TO LOOK AT JUST LIKE — EVEN JUST TRADITIONAL APPLICATIONS LIKE ELECTRIFICATION AND INFOTAINMENT SYSTEM, HOW CAN YOU OPTIMIZE YOUR FUEL ECONOMY AND THE INTERNAL COMBUSTION ENGINES AND JUST DESIGN, YOU WANT TO THINK WHAT’S NEXT, WHAT ELSE? FOR ME, THE INTERIOR, THE INFOTAINMENT SYSTEM, THE DASHBOARD. IT COMPLETELY REINVENTS IT AND MAKING IT SOMETHING THAT’S SPECIAL AND DIFFERENT AND EVEN THE REASON YOU MIGHT WANT TO BUY THE CAR. YOU KNOW, INTERIOR IS DEFINITELY — IT SHOULD BE A STRONG PURCHASE CONSIDERATION FOR PEOPLE.I THINK IT IS. BECAUSE IT’S WHERE YOU SPEND ALL YOUR TIME. BUT I WOULD VENTURE TO GUESS MOST PEOPLE — MANY PEOPLE BUY A CAR SIMPLY OF HOW IT WORKS WHEN YOU’RE MAKING THAT CALCULUS. SO WE’LL SEE. I MEAN, I THINK MERCEDES — YOU KNOW, THE PRESS CONFERENCE WAS PRETTY SHORT. IT’S A VIRTUAL SHOW THIS YEAR SO THAT’S OKAY. I FEEL LIKE IF THE SHOW IS IN PERSON THEY MIGHT HAVE DRAWN IT OUT MORE, THAT’S OKAY.IT’S 2021. BUT THEY HAVE — THEY HAVE INVESTED IN CES, YOU KNOW? THEY SHOWED THAT AVATAR CONCEPT A YEAR OR TWO AGO. THEY TRADITIONALLY HAVE JUST BROUGHT SOMETHING TO CES TO LET THE WORLD KNOW THAT THEY’RE THERE. NOT EVERY AUTOMAKER HAS DONE THAT AND I THINK THAT’S SMART. THEY ARE GETTING THEIR BRAND, THE IDEA OF WHAT A MERCEDES CAN BE IN FRONT OF, YOU KNOW, ALL SORTS OF DIFFERENT CUSTOMERS, YOU KNOW? I THINK THAT’S A REALLY SMART MOVE. >> AND FORGIVE ME, BUT I’M NOT 100% UP ON THIS, BUT USUALLY DETROIT AUTO SHOW SHORTLY FOLLOWS CES, RIGHT? >> THAT’S RIGHT. I THINK USUALLY IT’S RIGHT NOW. I WAS THINKING TO MYSELF IT’S A LITTLE ODD NOT TO BE GETTING READY FOR THE, YOU KNOW, THE DETROIT AUTO SHOW.OBVIOUSLY IT’S NOT GOING TO TAKE PLACE THIS YEAR UNTIL THE FALL. AS A JOURNALIST I HAVE ACTUALLY ENJOYED BEING ABLE TO FOCUS ON CES THIS YEAR AS OPPOSED TO LIKE ESSENTIALLY WATCHING, MONITORING TWO SHOWS AND I’M SURE PROBABLY THE AUTOMAKERS AND TECH COMPANIES FEEL THE SAME WAY, ACTUALLY. IT’S KIND OF GOOD TO HAVE THAT MORE PRECISE FOCUS, IF YOU WILL.SO YEAH, I MEAN, A LOT OF TIMES WHAT WE HAVE SEEN IN THE LAST COUPLE OF YEARS IS CAR COMPANIES WHO SORT OF HAVE TO MAKE A CALL WHAT DO YOU WANT TO SHOW AT CES, WHAT DO YOU WANT TO SHOW AT DETROIT, WHAT DO YOU WANT TO SHOW AT NEW YORK WHICH IS ONLY A COUPLE MONTHS AWAY TRADITIONALLY. USUALLY IT’S IN MARCH OR EVEN EARLY APRIL. THE LOS ANGELES AUTO SHOW WAS OFTENTIMES IN LATE NOVEMBER, EARLY DECEMBER. SO THERE WAS THIS JUST LIKE BACK-TO-BACK-TO-BACK LIKECADANCE OF AUTO SHOWS AND THEN WITH THE PANDEMIC THEY HAVE SORT OF PAUSED, IF YOU WILL, UNTIL AT LEAST PROBABLY THE SUMMER OR FALL. THE DETROIT SHOW DID MOVE — FIRST TO THE SUMMER I THINK AND NOW THEY HAVE MOVED TO THE FALL AGAIN. SO I MEAN, I GUESS THAT’S KIND OF LIFE RIGHT NOW AND 2020 AND 2021 ALL PLANS ARE PENDING. I THINK AUTOMAKERS DID A GOOD JOB DOING WITH CES, THEY’LL TAKE SOMETHING THAT THAT WASN’T A WORK IN THE CAR AND FOUR WHEELS AND AN ENGINE AND THEN ROLL IT OUT AT CES AND SAY, CHECK THIS OUT HERE.IT WAS A GREAT PLACE TO GAUGE REACTION AND TRY TO GET PEOPLE TO THINK DIFFERENTLY ABOUT THEIR BRAND. I THINK THAT’S ALWAYS A GOOD THING TO DO. pYOU WANT TO HAVE A WHERE YOU’RE BRINGING IN NEW CUSTOMERS, ATTRACTING NEW TYPES OF PEOPLE TO THINK ABOUT YOUR CAR COMPANY IN A DIFFERENT WAY. SO FROM THAT STANDPOINT, YOU KNOW, CES SEEMS RELATIVELY QUIET THIS YEAR FROM AN AUTOMAKER PERSPECTIVE. SO FROM THAT STANDPOINT I APPLAUD MERCEDES FOR HAVING SOMETHING AND SHOWING IT AND HAVING US TALK ABOUT IT. I MEAN, THAT’S — THAT’S A GOOD THING. I THINK THEY’RE RAISING THE CONVERSATION. >> YEAH. THAT WAS ONE THING I DID NOTICE GOING INTO THE CES. OVER THE LAST COUPLE OF YEARS CES HAS KIND OF MORPHED INTO AN AUTO SHOW IN A LOT OF WAYS.A LOT OF COMPANIES ROLLING IN WHERE THE HIGH CONCEPT MAYBE NOT GOING TO BE AVAILABLE IMMEDIATELY OR EVER. AND THEN THIS YEAR, A LITTLE BIT QUIETER. THEY STEPPED BACK WHICH I GUESS ISN’T TERRIBLY SURPRISING SEEING AS HOW WE CAN’T BE THERE TO TEST DRIVE THEIR WEIRD CONCEPTS IN PERSON. >> YEAH. I THINK IT’S — IT’S JUST AS AN AUTO JOURNALIST I KIND OF ENJOY THAT THEY’RE PULLING BACK FROM CES TO GIVE US A BREATHER, BUT I THINK IT ALSO MADE IT A LITTLE EASIER TO SORT OF DIFFERENTIATE LIKE WHAT THEY’RE TRYING TO DO, WHAT THEIR MISSION WAS. BUT I WILL SAY THIS. A FEW YEARS AGO, THERE WERE MULTIPLE LIKE CRAZY FAROUT THINGS LIKE FAIR AWAY FUTURE AND NEO, YOU CAN HAVE FUN AND GOOGLING WHAT THEY’RE UP TO NOW.IT SEEMED LIKE THAT STUFF WAS GOING TO HAPPEN AT CES AND THEN IT HASN’T. SO I THINK, YOU KNOW, OBVIOUSLY SOME OF THAT IS ECONOMICS. SOME OF IT IS MARKET DRIVEN BUT THAT WAS SOMETHING I ALWAYS REALLY LIKED ABOUT CES. YOU WOULD SEE THESE LIKE, YOU KNOW, COMPANIES THAT WEREN’T ON MOST PEOPLE’S RADAR AND THEN THEY’D POP UP AND THEY HAVE GOOD IDEAS. THEY MIGHT GO SOMEWHERE, BUT MAYBE NOT. IT WAS A NICE INCUBATOR FOR TECHNOLOGY. >> ALL RIGHT. I THINK WE COVERED THE HYPERSCREEN PRETTY WELL AND I’M EXCITED TO SEE WHAT MERCEDES DOES NEXT.WE CAN LEAVE IT RIGHT THERE. THE NEXT SEGMENT WE’LL SEE WHAT INTEL IS DOING AT 1:00 EASTERN TIME. STAY TUNED FOR THE OFFICIAL BEST OF CES AWARDS WEDNESDAY AT 4:30 P.M. EASTERN TIME. IT’S BEEN FUN BEING WITH YOU GUYS. SEE YOU LATER..

For More Info click here