Good morning happy monday welcome back to another
part of the series on keyword research this is the last part that we are going to look at this is
being provided to you by cash data consulting llc my name is Kashef Mughal. so if you remember
you know we've been talking a little bit about keyword research why is it crucial well you
want to improve your online visibility right for your business we've already covered
two topics the first one was focused on basically keyword research overview the next one
was focused on keyword research tools so today really our focus is on competitive analysis okay so what is competitive analysis anyway right well
this is really your chance to be like bond instead of james bond you're going to be seo bond just
kidding it's really think of it as fast tracking your digital marketing efforts you can skip
the time and the effort and the money it takes to get vital information you know on your
marketing right but you're just gonna look at your competitors that is correct so why is
this analysis so crucial to your online marketing efforts well do you want to reinvent the wheel I
did not think so so that's the whole idea right we don't have to you know start from scratch you
know pull up a board and start writing things down your competition is already doing this
right they've been in the business for a while and they you know have learned from their
mistakes why not utilize this information right so the focus today is going to be you know
looking at everything that your competitors own this is going to be their website seo ppc
maybe even social media marketing okay so you know a valid question that you may ask
is you know how can you even find out more like snoop around you know your com competition
and their digital marketing efforts well surprisingly this is easier and simply quite
faster than you would imagine okay well cash stop talking and show us the stuff already
patience you must have like yoda says right so first of all really you know this information
is online so you should be utilizing that to your advantage well what I mean by online what does
that mean this means their website right their content the site map their backlink profile their
social media remember all these things are already existing online right you just have to you know
spend some time and effort on this secondly luckily we're not the first ones to come up with
this novel concept right there are great companies like spyfu semrush and instead of espionage just I
espionage that have really built strong brands you know with products and services that are typically
you know that are focused on competitive research not only that but other things too and this
there's a lot of other tools too we're really focusing on some of the free ones today and
lastly you know giants like google and facebook and others they have incredible tools that we can
also utilize to get this information right okay so you know the first thing you need to do about
your competitors is you know get with your team you know your you know your employees your
associates and start brainstorming okay you really need to make two lists you should be
making or it could be just one for you depending on your situation but you should have a local
list of competitors right and then you may have a global list maybe you are an e-commerce store
and you're competing with amazon well don't compete with amazon you're going to lose but
you know it really depends on your market okay so today our concept actually that we're going to
pursue is we have a new business which we do not this is just for demo and learning purposes but
you know pretending that i'm cash so i'm making a new business called cash dentist instead of
the dentist let's find our joke for the day so you know what do we do okay I made a list here
but before I even do that let me let me jump to the actual demo and let's say i'm in dallas and
i'm searching for you know dentist let's just say in dallas for example okay you know so here are
obviously you know you'll see that you have some google ads running which we are going to look
at maybe in a different area then you have your google my business listings that are on
the top and then of course we have a few you know d magazine bc yelp in here health grades
but look at this one this is one of the top ones that's popping up on this list right so i'm
simply going to go to that you know and put that to my list okay in fact I have it here already
but this is kind of like what you have to do you essentially you know want to make a list or let's
go back to google I think I closed that window but I could say something like you know best dentist
in dallas because guess what if I want to improve my pretty smile I you know want to go to the best
one okay so when I did that again some ads pop up and then you know you have and you can certainly
go to these yelp and some of these things but really what i'm interested in is finding you
know some of the top ones that are showing on this list or let's say if I try let me try
another search I was doing earlier but if I say invisalign I don't even know how to say
it but if I do that you know maybe that's my market right and this is the one I found
that they're you know ranked for this so this orthodontist dallas tx.com they're they're were
voted bestie 2019 which is only last year right so what do you do you basically you're gonna copy
this right and then you're gonna come come to your you know this is this is our local list here okay
so we started with this we searched a few things and then I already added this but you know this
is how you're going to be making your list okay and then our global list we just added monarch
dental they are you know one of the big dental practices that are throughout the us okay
all right well that's great so then you know what do we do next well we we are going to focus
you know like I said on their digital assets you know what are they doing online okay you want
to be looking at their website you want to be looking at the content basic you know site
layout and design you want to be looking at technical seo things like you know title tag
meta description okay all of those things so and there's some other things we're going to show
you too but let me let me switch gears here so let's just we'll just go with one of these right
so if I start here you know you obviously want to look at their website look at the you know how
it it's it's laid out okay you may there looks like they have some youtube videos they have some
reviews okay they're showing you the listing so they are in dallas off of the central expressway
other things you want to look for is you know what are they offering or who's the doctor right some
stuff for the new patients treatments and whatnot we're going to go back to mint dentistry which
was one of the top players here right and again go to their website right okay well they have a nice
little menu here let's go and find their services okay looks like they do general dentistry
cosmetics sedation endodontics right so okay well maybe cash is going to be focusing
on cosmetic dentistry right so you want to go to this website i'm in this page right and then
obviously look at the content we're just you know we're learning from our competitors right the
other thing you can do is if you right click here and you select view page source or you can
do control u like it says right this is going to pull up their html information right
and like I mentioned the important ones and I just did control f you want to make sure
that you are paying attention to their title tag right there's the meta name tags that
are considered extremely important for google and others right so this is one
right here and again I mean you know you're not I don't want you to go and copy this but you
are certainly looking at the competition you're making a list right you have five competitors you
go to their website you're going to look at that stuff right and then you are going to see what
they're doing and so there's a lot of technical seo that you know we definitely want to be looking
at okay other thing you can also do here is let me let me minimize this one here you can go to their
blog I think they had a blog but let me just check sometimes usually just you can just
type that in oops what did I just do if I do this you know here you go mint
dentistry.com blog okay now you have a lot of this these are the topics that they're talking
about you know and again this is this is just gonna be giving you some ideas okay of what to do
so that's one way you can do do this now another powerful method of discovering you know instead
of looking at their website is to use xml sitemap so I don't know if you're familiar with this a
site map is really a hierarchy it's sort of like you know breakdown of your website okay so
if you go to this wonderful website here xml sitemap okay so I can show you this in a
minute here I think it's over here right here you can see I already ran this already
but you can put in your competition dot com in there right or you can actually do
it on your website too so you can run this on your website and then you're gonna hit start right
once you do that it's gonna go through its spiel we already ran this for did mint dentistry right
here right so I mean look at this what does this look like this is basically again a listing
a hierarchy off you know their pages right and if I scroll down you can see that under
cosmetic dentistry you know they're talking about certain things right you can even do a
search you control f and let's say you want to search for blog like we were looking at earlier
you know well they have almost 400 blogs okay so well that's great you know what are they
blogging about and it actually shows you you know they're basically their blogs okay in one spot
so this is a very powerful tool that you can also utilize okay to find out and then let me show
you my favorite one of my favorite tools is this it's called google site command and of course you
can certainly google this so let me just open up keep closing that tab but if I go if I type in
google site command you can certainly you know do this right so what am I going to do here today
actually so this website by the way I was finding our specialist in invisalign so so what
do you do you you select your competitor right you're going to go back to google and then
like I said this is talks about the site command but I i'm going to go to google i'm going to type
in the word site okay and in fact I already did this and then i'm going to type in my competitor
okay so that's my competitor i'm going to be searching and you can search for anything I mean
you can search for cosmetics cosmetic dentistry you can search for implants you can search for
you know cavities which I have plenty off so I should be doing that going to the dentist instead
of making this video but anyway so so here you go so again the word site colon your competitor and
the search well check this out when you do that you know triple seven my lucky number here google
is kind enough to bring basically information about that particular website I mean how cool is
that now you have essentially your competitor you know and there's just I mean you can go and read
more about this let's say maybe i'm interested in you know what are they talking about you
know invisalign on this particular page right there you go I mean you don't even have to you
didn't even have to go to their website all you simply did is you just went to google and you
know ran that command so that is very powerful definitely keep that in mind but i'm going
to actually jump into the james bond tools so there's actually really no shortage of competitive
tools I mean there's a lot of these tools out there now remember in our last video you know
we were really focused on free tools because obviously my name is cash i'm trying to save cash
and preserve it and not spend it so I i'd rather just you know focus on these four tools okay i'm
going to show you a little bit about everyone and you know definitely if this video can be long
these videos can be long come back and check this out again we will be promoting these videos once
or twice a week check out our channel subscribe to it like our videos we will be pursuing this
strategy for the next few months so let me just go into these so let's let's switch gears here
and i'm going to go back to mid dentistry right and then i'm just really just going to go
to their home page i'm going to copy the url right i'm going to go to spyfu.com which I already
have it up and running very powerful tool i'm actually using pretty much the free version of
it when you go to that particular home page right you know here it says enter a competitor okay
i'm simply going to put in mint dentistry and you can like I said you can put any of these
any of your competitors in there right and then you know spyfu is gonna do its thing okay
it's actually what I like about this tool is it breaks everything into this right and
left left side is the seo right and the right side is ppc which is pay-per-click we're really
focusing on seo so look at that according to this tool you know mint is really ranking for almost
7 000 keywords that's incredible okay and they're they're getting a lot of clicks they're getting
approximately 55 000 clicks a month which is great here are some of the competitors okay so you could
again you could start with mint industry and go to myidealdental.com you can also what I like about
this tool is that they have this thing called mortal combat i'm sorry not mortal kombat let's
look of the the video game this is basically the competitors right but look at this part
this is venn diagram so they're showing you you know these keywords that are shared
between all the domains right those are your core keywords that you could be focusing
on right this is these are the top keywords for for mint dentistry here are the top pages right
okay find a dentist near me so you know you're getting a lot ton of information here we
will look at the ads in a little bit but you can certainly go to this tab and find out you
know if mint dentistry is running any ads right so this is a very good tool if I go back I just
want to see what's the next one the next tool I have is semrush amazing amazing opportunity
there as well in fact what I was doing earlier is I just I ran an analysis a deeper analysis
on dentistry but again let's just let's just go to a different website i'm going to
go to where's monarch dental let me just pick this one up okay so when I go to monarch
dental right and again i'm going to go to semrush you know you can just run it through that tool
okay it's going to take a little bit of time to do its thing so while it's doing that i'm just
going to let me just go to my next tool which is not espionage but close enough right again and
these are these are free free tools i'm not paying for any of these services as far as i've
checked and we have to look at my credit card so same thing here you put in your competitor
monarch dental and you you're going to search right so again similar kind of concept
it tells you like hey on google you know they are on the first page for wow 610 keywords I
mean that's that's a lot bigger company obviously you can see their traffic trends over time
so definitely going up which is a good thing what I also like about this tool is it actually
breaks down into bing and yahoo I know we always talk about google but certainly there's this
traffic and active users on bing and yahoo okay so you can see that you know for this term implant
dentistry cost they are number two they've been moving up on some of these spots they've moved
down okay so this is again a great tool for you to research and in fact if I go back to
spyfu i'm going to show you one thing here that we will we will come back
to google ads and ppc stuff later but hey look at this if you wanted to compete
with monarch dental you know they're spending 7 000 a month on google ads right so I mean
that's you know that's the nature of the beast I mean you're gonna have to you're gonna have to
compete with that okay so now if I go back to I think I may have run out of my requests for the
day okay let me just go back and see what I had earlier maybe I think I may have had a
project here let me just check my project maybe I can just pull up that one and show you
what it looks like here so I basically what you can do here is you can create a project
which basically gives you information on you know your competitors so I what I did
was I ran this on mint dentistry and what I like about this tool is it gives you a
lot of different areas you can do an audit you can do position tracking on-page seo backlinks
and whatnot okay so if I look at this one let me i'm not sure this is gonna actually
pull up because looks like I ran out of my budget for the day but there you go I think it's
giving me something that's not too bad so this is the analysis it tells you their top three top 10
keywords okay what are they ranking for and some of their competition okay so I hope you found that
one useful i'm actually going to let me just maybe show you just the google keyword planner and then
I think we are going to wrap this up for the day so i'm logged into google ads I have
a manager account actually where I can i'm managing a lot of my customers in here
actually but let's do this let me just let me just go into this particular account this
is just one of our internal test accounts so we're not even running it but what I want to show
you here is i'm i'm again logged into google ads i'm going to go to tools okay planning and then
keyword planner right used to be called keyword tool it's changed names but if I go here i'm going
to click discover new keywords and typically you all know you put in keywords but i'm not going to
do that today i'm actually simply going to pick one of these so let me just pick this particular
website okay i'm going to come over here say start start with the keyword type in the keyword okay
gives you some options and then i'm just going to say get results okay so what is this going to
do this is going to basically you know reverse engineer the website I mean how cool is that
okay and this is google telling you that hey you know we feel that this particular website
that you put in you know these are the keywords that are relevant to this particular area and
of course like I was mentioning you you know now you have invisalign that's that they apparently
focus on we did that with the site command okay you can take this information you can actually
download this so if you click here this will actually push the data to I mean to excel right
I mean some of you may be excel god so you can you can take this information and i'm just really
go crazy with it okay so I think that's it i'm going to worth mentioning tools are some of
these these are paid tools you know nothing wrong with them they're just you know I i'm just
kind of focusing on the free ones so check those out and then yeah I think you know thank you for
watching the video I hope you found this useful please subscribe to our channel like this
video you can certainly connect with us we are we are based in Plano which is north of Dallas
but we are online you know give u s send us an email quick note if you liked it if you follow up
any questions and we would love to work with you have a good day thank you thank you so much for
watching this video I hope you found this useful please go ahead and subscribe to our
youtube channel and if you could like that video that would be great for additional
information you are welcome to connect with us through all of these avenues we have our
website so that's data technology llc.com I can show you this right here so this is this
is our company we're based in dallas texas you are also welcome to visit our social
media pages so we're on facebook.com/DallasSEObyKash and also on twitter
which is the same one so let me show you that here we try to definitely post on
a regular basis and there's lots of ideas and whatnot related to digital marketing
and same thing here on twitter so it's twitter.com/DallasSEObyKash.
definitely
engage with us you know jump into the conversation and that would be great and finally there's
two more things we we are on linkedin so this is our url for that and definitely on
youtube so it's youtube.com/baghul and so let me just show you that linkedin is right
here by the way and then youtube we have we have more than 200 videos so definitely I
would think you would find the channel quite useful other than that once again I appreciate
watching the video and you have a good day.
